Minneapolis, MN (PRWEB) June 15, 2012
Beezer, Playhouses first prototype, was built about 26 years ago when Beezer founder Ben Lindaman was just 6 years old. The idea lay dormant for about a quarter century until the next generation family members rekindled an old creative spark and in 2011 Beezer Playhouses LLC was formed.
The idea is simple what if there was a cardboard playhouse that was just as much fun as the ones nearly all of us constructed when we were kids; but this one was durable, better looking, fun to decorate, and easy to take down and store?
With this insight, Ben and his wife Julie thought back on all the fun they had and the issues they encountered when they were kids playing with homemade cardboard boxes and began problem solving each of them one by one.
In a traditional cardboard playhouse, the doors and windows were always the weakest link so we solved that by creating cute plastic windows and door frame that give the playhouse the structure needed to withstand playtime and also give the playhouse the cute factor needed to be a lasting fixture in a familys home, said Ben.
As the design progressed, they realized to have enough space to be fun for the kids, the playhouse needed to be fairly large, which meant that parents would need to be able to easily take it down. This led to the design of the Beezerbits fasteners, which allow the playhouse to be quickly disassembled and conveniently stored in its carrying case that is designed to fit underneath a single bed.
Beezerbits are the cardboard fasteners that I was dreaming of when I was a kid. I never had a way to firmly attach the walls and roof of the playhouses I made so I always had to tape or glue them. Then when it was time to take the house down, it would always get ruined. Beezerbits are plastic quarter turn fasteners that hold the house together and allow you to set it up and take it down as many times as you want.
And finally the Lindamans wanted to ensure the playhouses encouraged a creative learning environment so they developed a set of custom sized decals full of dozens of letters and decorations to allow kids to customize their house; and they even went a step further by making an all-white interior so the walls can be colored and decorated the way they want.
Half of the fun of a playhouse is being able to color on the walls, Julie says, with a plastic playhouse thats not an option. Its also nice that if youve completely decorated the walls you have and want to start fresh, you can replace just the walls and reuse the plastic windows, doorframe, and fasteners. Its really a blast for the kids!
With the playhouses designed, suppliers identified, and the website complete, the Robbinsdale couple transformed their garage into an assembly line and began building and shipping the playhouses last December; and now theyre focused on the 5th C, the one they didnt identify early in the venture.
Communication spreading the word about Beezer Playhouses and getting people familiar with our products and our brand. Thats our focus for 2012, said co-founder Julie.
You can see Beezer Playhouses every Thursday night June 14th through the 26th from 6-9PM at White Bear Lake MarketFest, where children can test out the playhouse and parents can see how it works. You can also find out more information on Beezer Playhouses at http://www.beezerplayhouses.com or http://www.facebook.com/beezerplayhouses.
About Beezer PlayhousesTM
Ben and Julie Lindaman founded Beezer PlayhousesTM with the goal of helping children have fun while developing lifelong creative skills. Through Beezer Playhouses, the Lindamans look forward to giving back to the community through donations to local Minnesota childrens hospitals. Julie has eight years of experience as a critical care nurse and is now pursuing a career as a nurse anesthetist. Ben has 9 years experience in new product development and is passionate about building products that add some fun to peoples lives.
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