Boston, MA (PRWEB) June 12, 2012
Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, released Big Data for Marketers: The Big Elephant in Marketing, a white paper designed to help marketers harness Big Data to create customer intelligence and drive multi-channel marketing. The release of the white paper is in conjunction with a webinar jointly sponsored by Extraprise and SDL Alterian titled New Ways to Harness Customer Intelligence from Big Data. The webinar will take place on June 13th at 11:00 AM EST and is offered at no cost. To attend, please register here.
In Big Data for Marketers: The Big Elephant in Marketing, Extraprise sheds light on how Big Data represents a tremendous revenue opportunity, although it is one that marketers often miss due to the inability to create a complete customer profile that includes mobile and social media brand conversations to drive multi-channel marketing and revenue performance.
In order to drive revenue from multiple and across channels through real-time customer interactions, the collection of Big Data must be transformed into customer intelligence that effectively delivers an optimized message at the right place and time. To drive this behavior, Extraprise references its experience in handling tens of millions of customer interactions and outlines a step-by-step guide on how to effectively harness Big Data to meet and exceed revenue goals:
Use all forms of customer engagement
Make customer intelligence strategic
Transform Big Data
Manage data as part of the strategy
Implement a true closed loop sales and marketing system
As a result, sophisticated segmentation and profiling can be applied to every stage of the customer life cycle. A multi-channel marketing campaign will then optimize revenue performance at the right time with the right offer to the right customer.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer lifecycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.
About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprises i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG or email info(at)extraprise(dot)com.
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