Norcross, GA (PRWEB) June 05, 2012
Reed Construction Data and InfoTech International announce the release of cbus, a dynamic and comprehensive market intelligence solution that delivers unparalleled visibility into the construction industry.
Officially introduced at the AIA 2012 National Convention in Washington, D.C., cbus drew an unprecedented number of building product manufacturers, with continuous demand for demonstrations throughout the three-day event.
We are incredibly excited about the reception from the market for cbus, stated Daimon Bridge, Head of Market Intelligence, Reed Construction Data. We knew this exceptional tool would generate demand, but the attention has surpassed all expectations. Many of our customers switched to cbus from a competitors service – a strong indication of just how attractive and disruptive cbus will be.
cbus provides unmatched insight into the construction market through live project information from Reed Construction Datas powerful database. Visually intuitive and interactive, cbus on-demand intelligence gives building product manufacturers the right information to monitor company performance, product demand and the competition delivering intelligence manufacturers need to develop sound, strategic business solutions and stay a step ahead of the competition.
We saw immediate potential in cbus, as it gives us the ability to benchmark against our competitors and opportunities, track performance and develop targeted marketing and sales strategies, stated Justin Hardy, Marketing Manager, Knauf Insulation, a new cbus customer. The screens have a clean, simple look that gives us the ability to obtain rich data quality that brings real value.”
cbus delivers intelligence from day one, without time-consuming setup or definition of preset terms. Customers can immediately view reports for the market segment of their choice and drill into the information at any time to see the actual projects driving the data points.
Reed Construction Data understands the importance of quality, real-time, actionable intelligence in strategically evaluating the market and competitive landscape and turning that into measurable execution plans, said Iain Melville, CEO, Reed Construction Data. We launched cbus to give building product manufacturers exactly those capabilities.
To get more information about cbus market intelligence or to schedule a private viewing with a customized intelligence report, click here.
About cbus
In creating Cubist art, Pablo Picasso and Georges Braque took real-life objects, broke them down, and then presented them from unique and innovative new angles and viewpoints. Inspired by Cubist art, the cbus market intelligence solution looks into a multi-faceted database of construction information and artfully brings the multidimensional data into focus, revealing dynamic marketing opportunities and insight to drive business success.
The Reed Construction Data booth at this years AIA convention combined the unveiling of cbus with an exhibit of Cubist artwork by artist Edelweiss Picasso Calcagno. The charming Ms. Calcagno made guest appearances throughout the AIA convention.
About Reed Construction Data
Reed Construction Data, a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information. Reed Construction Datas diverse portfolio of innovative products and services includes national, regional and local construction data, building product information, construction cost data, advertising channels and market intelligence solutions to construction industry professionals in the U.S. and Canada.
About InfoTech International, LLC
InfoTech International, LLC provides cloud-based software solutions that combine advanced mathematics and innovative technology. InfoTechs big data analytic capabilities bring on-demand business intelligence and management metrics to the construction industry. Its Project Tracker Lite (PT Lite) software helps businesses strengthen their lead and sales execution process, increase channel visibility and build stronger customers relationships.