(PRWEB) March 14, 2015

After shutting down its website in anticipation for relaunch, Johnny Cupcakes, the independent fashion brand with a recipe for success, is unveiling a new web experience today for its community at JohnnyCupcakes.com. From becoming a Johnny Cupcakes model to engaging with other Cupcakers, thousands of fans and customers alike can now virtually experience Johnny Cupcakes on a personal level.

Through extensive customer research, the brand discovered its passionate followers were most drawn to Johnny Cupcakes for its tightknit feeling of community, exclusivity and unique personality. These core elements have long been cornerstones of Johnny Cupcakes events, retail bakery environments and endless community surprises, but less prominent online, driving the brand to redevelop its digital presence to create a signature experience.

Community is the most important part of our brand, and everything we do is dedicated to creating a personal experience that hopefully makes people smile and laugh, said Johnny Earle, Head Baker and CEO for Johnny Cupcakes. While many brands struggle to engage customers, our community and social interactions have been at the heart of our brand from the start, and were leveraging these core values in exciting new ways online.

FANS ARE THE NEW FACE OF JOHNNY CUPCAKES

Integrating community into its new web presence, fans can now share photos of themselves wearing their favorite Johnny Cupcakes items via Facebook