London, UK (PRWEB UK) 26 June 2012
Nestled in the heart of Kensington, the Serpentine Gallery is the heart of class; one of Londons best loved art galleries displaying collections of modern and contemporary art, and attracting over half a million visitors per year. Unique worldwide, the Serpentine Gallery Pavilion is a pioneering annual architecture commission that gives internationally-renowned architects, including Zaha Hadid, Frank Gehry, Oscar Niemeyer and Jean Nouvel, the opportunity to create their first built structures in England. The Pavilion will also host the Gallerys anticipated Park Nights programme of music, theatre, film, discussions and performances. The season will explore the topic of memory and will culminate, on 13 and 14 October, with the Memory Marathon, the seventh in the acclaimed Marathon series.
So it comes as no surprise that the gallerys Summer Party 2012 will be the height of cool, with New York rapper Azealia Banks providing the sound for the proceedings. Alongside the super trendy DJ Dan Lynwood, the summer party is an annual fundraising evening for the gallery, and proceeds are vital to ensure that it continues to present its acclaimed programmes free of charge to the public. The gallery raises 4 million in funds on a yearly basis to ensure that these programmes run correctly, and the summer ball is a large crowd, bringing in millions in sponsorship to preserve this treasure.
The event is sponsored by designer Leon Max, the founder and principal designer behind the US-based multi-platform fashion company that bears his name. The company opened its first UK shop earlier this year in Londons Notting Hill.
A long-term interest in art and architecture led Leon Max to the acquisition of the Nicholas Hawksmoor designed Easton Neston in Northamptonshire. This splendid example of English Baroque now accommodates the EU headquarters of Max Studio.
Max Studio, offers a mix of top quality fabrics and innovative styles to revolutionise shapes and silhouettes, and create an outfit for every situation. Leon Maxs designs are loved by A listers and the opening of a store in the UK this year has cemented the brand as a worldwide powerhouse that champions class and style in an effortless mix.
The teaming of Leon Max with the glamorous Serpentine Gallery is a fantastic one night only merger between a UK institution and an esteemed designer. The Summer Ball promises to attract A list celebrities from the worlds of international art, film, fashion and business, where they will be treated to a private showing of an exhibition of work by Yoko Ono. Proceeds from the party will all go directly to the gallerys internationally acclaimed Exhibitions, Architecture, Design, Education and Public Programmes.
The garments worn by the models are from the Summer 12/ transitional fall 12 collection by Leon Max, and will be available to purchase online at http://www.maxstudio.co.uk or in store at the Westbourne Groves Max Studio boutique.
