Nashville, Tenn. (PRWEB) July 01, 2012

It has become clear that using social media as a platform to communicate with current and potential customers is a necessity for businesses of any kind. Horton Group has posted a new article small business owners can use as a reference when attempting to define their target audience. In the post they layout five essential questions small business owners need to ask themselves when searching for the best ways to communicate their brand through social media outlets. When using social media to market products or services it is critical that the message sent across is clear, relevant and directed. Properly planned and targeted marketing through social media has the potential to increase fans and followers – resulting in stronger brands and more revenue.

In todays market customers have more access to a wider selection of products and services thanks to online tools that allow businesses to disseminate information quickly. Social media has created a landscape where businesses can communicate directly to their customers and share information. How people interact with a business’ social media profile or page can tell you a lot about the need for precise communication through these online channels. High levels of customer interaction in places like Facebook or Twitter are usually a result of a social media strategy that is directed at a defined target audience.