CLEARWATER,Fla., (PRWEB) June 18, 2012

The Eye Shop, the new full-service eyewear boutique in downtown Clearwater combines the latest in designer fashion frames with an array of state-of-the-art, optimal-performance lenses; by recently introducing a number of new high-tech lens options to its product lineup.

As of May 1, the Eye Shop added polarized transition lenses to its stock of eyeglass lenses. The photochromic dye technology within transition lenses causes them to darken in the presence of ultraviolet light, blocking 100 percent of harmful UV rays. While the UV blockage is always constant, the lens tint adjusts to specific light conditions, so the wearer benefits from the appropriate tint for any time of day or weather condition. The tint adjustment occurs so smoothly that many wearers are unaware of the change.

In addition to standard lenses, transition lenses are compatible with progressives, bifocals, trifocals and shatter-resistant lenses as well as the hi index materials used to create thinner lenses. Transition lenses are also suitable for childrens eyeglasses. UV lens protection for children is particularly importance since Prevent Blindness America, a volunteer eye health and safety group, has stated that childrens eyes are especially vulnerable to the harmful effects of UV radiation. The group recommends that like adults, children wear glasses that screen out 99 to 100 percent of UV rays.1

The Eye Shop also offers digital lenses, which are lenses designed to provide sharper vision and less night glare than is possible with conventional eyeglasses. Also called high-definition eyeglass lenses, digital lenses are prescription lenses that have been optimized with cutting-edge manufacturing techniques and tools in order to better address wearers needs. For example, wavefront lenses, digital lenses which are created via the same technology used to measure eyes for LASIK surgery, are designed to better correct complex vision and refractive errors such as astigmatism, nearsightedness and farsightedness. Another type of digital lens, free-form lens, is fabricated in ways that better accommodate the angle and distance of the wearers eye to various points on the lens, resulting in better peripheral vision.

Other brands of lenses on offer at the boutique is Varilux, a brand of progressive lenses designed to integrate effortlessly into the wearers visual system, and Crizal No-Glare lenses, which are anti-reflective ophthalmic lenses that resist scratches and smudges as well as repel dust and water. Every Varilux lens design undergoes a rigorous series of wearer trials and clinical testing to ensure optimal performance. The new lines of Crizal lenses protect against UV reflection from all angles, including the sides and back.

After helping customers select the type of lens that will work best for them, the Eye Shop staff can place the lenses in the latest designer frames. The boutique carries the top American and European name brands such as Gucci, Ray-Ban, Costa Del Mar, Juicy, D&G, Tom Ford and more.

Eye Shop is an authorized optical shop dedicated to merging fashion and function for the ultimate experience in eye care, said Pamela Rowan. To that end, were always adding the newest, most innovative lenses that modern technology has produced.

To learn more, visit http://www.eyeshopdowntown.com or call the Eye Shop at 727-755-EYES.

About the Eye Shop

Located in the retail heart of Downtown Clearwater, the Eye Shop is designed to fulfill all optical needs. Dr. Carey Rowan of the Rowan Eye Center serves as the surgical consultant for Eye Shop Downtown, while wife Pamela Rowan applies her background in art and business as the shops fashion and retail director. The boutiques mission is to offer personalized service and a wide variety of high-quality, affordable eyewear and lenses. Customers can obtain eye exams and other services on-site from a team of Board-certified optometrists, or bring in existing prescriptions to be filled for eyeglasses, sunglasses, contact lenses and more. For additional information, visit http://www.eyeshopdowntown.com.

1Prevent Blindness America. Do children need sunglasses? http://www.preventblindness.org/choosing-uv-protection