Tag Archives: Want

What Buyers Want From Photographers: PhotoShelter and Agency Access Release 2013 Survey Results to Help Photographers Improve Their Businesses

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New York, NY (PRWEB) October 17, 2015

PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today published results from their 2013 Survey: What Buyers Want From Photographers. The results deliver responses from hundreds of photo buyers and creatives worldwide who offer major insights on how they like to be pitched, photo website preferences, plus strategies to help photographers attract potential clients and get hired. The 2013 results are packaged in a comprehensive guide, alongside in-depth interviews from those at leading editorial publications and ad agencies. The guide can be downloaded directly here: http://bit.ly/1hZmBTB

For the third consecutive year, PhotoShelter releases the What Buyers Want From Photographers survey in partnership with Agency Access, a full service marketing agency for artists.

The buyers surveyed this year vary in their needs for photographers and photography and are from a range of organizations including advertising agencies, design agencies, nonprofits, editorial publications, book publications, and corporations. Inside the guide, photographers will learn key marketing and business insights from those who hire, including:


75.6% say that compared to 2012, their budgets are increasing or staying the same
35.4% have discovered a new photographer through social media
71.7% say they look at unsolicited marketing pitches that are relevant to their needs
33.6% cite easy navigation as the most important element of a photographers website

Photographers will also find email and direct mail tips to help improve their marketing efforts and attract potential clients. For example, on the importance of personalizing a pitch, says one Creative Director from an advertising agency, Make sure your email comes across as genuine. This means dont act like a car salesman with gimmicky phrases and subject lines. Make the email personal – we can smell a form letter in seconds.

PhotoShelter and Agency Access also partnered in 2011 and 2012 for their annual What Buyers Want From Photographers survey. The 2011 and 2012 surveys are part of PhotoShelters ongoing series of free business guides for photographers. PhotoShelters library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter

PhotoShelter offers the most professional, reliable and innovative online tools to build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best. Over 80,000 photographers use PhotoShelters websites, social and SEO tools to attract new clients; online image archives to stay organized; and image delivery and e-commerce tools to sell their work. To grow your business, manage it more efficiently, or find new ways to market yourself and delight your clients, try PhotoShelter free for 14 days when you visit http://www.photoshelter.com.

About Agency Access

Full service marketing for artists, Agency Access provides direct marketing for commercial photographers, illustrators, artist reps and stock agencies. The companys sole purpose is to help its members find new clients. Agency Access offers many in-house services to encourage and educate artists to get the most from their marketing efforts, including access to a global database of 90,000-plus commercial art buyers at ad agencies, magazines, book publishers, in-house advertising departments, graphic design firms and architectural firms. A full spectrum of integrated marketing tools including email marketing, direct mail printing and mailing, phone marketing, consultation services and design services makes it easy for artists to connect with the right buyers. Visit Agency Access here: http://www.agencyaccess.com.







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How to Create a Mailing List That Online Article Says People Actually Want to Be On

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Austin, TX (PRWEB) June 07, 2012

Marketers who want to know how to create a mailing list have a tough problem to solve, said the latest DigitalMarketer.com article. How do they ensure potential customers will be interested in their company enough to receive monthly, weekly, even daily emails? How do they keep mailing list content relevant and compelling? And, the most important question: how do they turn opt-ins into profits?

The online article said Digital Marketer is assisting companies trying to answer these questions with their latest Special Report Double Your List: How to Double Your Subscribers without Doubling Your Traffic. The email marketing guide features the ten best practices devised from years of online research and tests.

Companies know that learning how to build mailing lists the non-complicated way means increasing website traffic. The more visitors who see opt-in forms and squeeze pages, the more people will be convinced to sign up. But according to the article, that tends to get very expensive very quickly, expending valuable marketing resources.

The Special Report zooms in on the most effective methods to grow lists into the income generators they should be. The methods dont need to rely on more traffic, said the artile. Opt-ins can be produced naturally.

The experts behind Double Your List used the very same techniques in the Special Report to turn a list of 8,000 into 400,000 in less than a year. There were no unethical practices or spammy, unwanted strategies. Now companies can skip the guesswork and implement the same tactics that work immediately, said the article.

Optimizing both email lists and the methods of growing them is critical to marketers, said the article. No matter what industry a business is in, mailing lists work across the Internet landscape. The real world examples and case studies shared by the Special Report prove the effectiveness of their techniques.

Digital Marketer releases Special Reports to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports like this one, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

Double Your List comes from the innovative team at Digital Marketer, which is known for their forward-thinking information and recommendations. The article said they have deconstructed the methods of attracting list subscribers so any business can use them. Learn how to create a mailing list from the people who know online marketing the best.







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