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Fortune 1000 Companies Are Collaborating With Multicultural Agencies To Target the Growing Asian American Demographic

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Los Angeles, CA (PRWEB) June 28, 2012

Asian Americans are the fastest growing ethnic group in the United States. According to a research study done by the Selig Center for Economic Growth, Asian American buying power is expected to increase 42 percent in the next couple of years, reaching $ 775 billion by 2015.

Fortune 1000 companies have been partnering with multicultural agencies such as Los Angeles based PLAN C Agency (PCA) to help with their marketing and advertising efforts with regards to breaking through this lucrative market. Specializing in the multicultural segment with emphasis on Asian Americans, PCA is a boutique advertising, marketing and communications agency that has been paving the way for this niche market for over ten years. PCA was recently awarded the Fast 50 Asian American Businesses Award by the US Pan Asian American Chamber of Commerce Education Foundation (USPAAC) and secured 3AFs 2012 Marketer of the Year for their long time client, Verizon Wireless.

Verizon Wireless in partnership with PCA has been involved with the Asian American community for many years. One on-going community initiative is Verizons annual Success 808 business seminar, which provided an educational and networking platform for Chinese American small business owners to connect with each other in a meaningful and culturally relevant way. The event featured local, successful small business owners, which allowed for a community-oriented atmosphere. Verizon also works with PCA to host the Visionaries Conference, an annual event celebrating Asian Pacific Heritage Month that focuses on empowering and inspiring the Asian American youth by connecting them to well-known Asian Americans in various industries. Ultimately, Verizon understands niche market experts such as PCA can provide imperative insights into what is necessary in developing a successful and meaningful relationship with the Asian American community.

Organizations such as USPAAC and 3AF have long been recognizing minority-owned, small businesses based on their ground-breaking advertising and marketing solutions. The emerging demographic trends of the Asian American population can mean substantial growth for many multicultural agencies as well as provides a larger platform for them to showcase their innovative ideas. With awards recognizing their many years of innovative campaigns from such prominent organizations, PCA continues to stand out as an avant-garde and highly strategic agency with a mission to deliver and execute outstanding marketing and advertising campaigns based on experience, insights, influences and involvement.

More and more Fortune 1000 companies are seeking out resources to capture the attention of the rapidly growing Asian American market, says Giancarlo Pacheco, Founder and CEO of PCA. We are proud to say that our agencys expertise lies in this demographic, because we are the demographic. We constantly stay current on trends and are very involved in our communities through volunteerism and public outreach which allow us to create highly meaningful campaigns and relevant initiatives for this target market.

About PCA

PLAN C Agency is a full service minority owned multicultural marketing & communications agency with emphasis on the Asian American market. For over a decade, the agency has been a leader in providing integrated campaigns for Fortune 1000 companies. Located in Los Angeles and New York, our mission is to provide a unique approach in captivating people, be a valued partner to our clients and to be leaders in the Asian American community.

PLAN C Agency clients and experience include Verizon, Gilead Life Sciences, Warner Music Japan, Samsung Electronics, Philippine Airlines, International Media Distribution, Anheuser Busch, Diageo, Lionsgate Entertainment and the Los Angeles Dodgers. For more information, please visit http://www.plancagency.com.







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NYC-Based Consulting Firm Rewards Creativity with $1,000 Finishing Grant

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New York, NY (PRWEB) June 14, 2012

Every year, the Macktez Summer Stipend inspires creative people to take a great idea and transform it into a finished product. From a waste-free floor lamp constructed from its own packing material to a computer app that creates stunning data visualizations of worldwide news coverage, the Macktez Summer Stipend brings imaginative projects to the finish line.

Macktez, a New York City-based consulting firm, with offices in New York, San Francisco and London, is accepting applications from June 18 through July 27, 2012. The Stipend application is located online at macktez.com/stipend.

Now in its eighth year, the Macktez Summer Stipend helps creative people — whether they are artists, cultural anthropologists or hobbyists — by providing the funding needed to realize their creative vision. This year Macktez has doubled its commitment to the stipend recipient from $ 500 to $ 1,000.

With a decisive focus on its vision and goals, Macktez grew from a firm with six steady clients in 1996 to one that now serves more than 150 clients in cities around the globe. The Summer Stipend intends to help applicants focus on their vision and goals with a unique workbook-style application. The application is a step-by-step guide to help applicants clarify their vision and avoid distractions to reach their goal.

“At Macktez we believe that taking small, steady steps toward one’s goals is the surest way to achieve them,” said Noah Landow, Macktez founder and president. “Clearing away distraction and focusing on the end result takes creative inspiration from simmering idea to sizzling invention.”

Macktez Summer Stipend applications are considered based upon the following criteria: originality, relevance, and conviction. Finalists will be selected by an esteemed panel of judges that hail from the art world, architecture and academia. This year’s panelists are: Roanne Adams, Dean Crutchfield, David Israel, Bethany Koby, Santiago Matheus, Douglas Morris and Jeffrey Zeldman.

Roanne Adams, owner of RoAndCo Studio, was named one of NYCs outstanding, up and coming design professionals by New York Times Magazine. Dean Crutchfield, a regular contributor to Forbes, is a self-described rainmaker and storyteller that defines brand and innovation strategies. David Israel serves as executive creative director of AR New York and teaches graduate students at the Yale School of Art. Bethany Koby is a London-based designer, activist and educator who co-founded Technology Will Save Us, a haberdashery for technology and education. Santiago Matheus is co-founder and managing director of Method Design Lab, an accelerator that takes a design-centric, user experience driven approach to innovation. Douglas Morris is a principal of Poulin + Morris, an award-winning design firm that has created campaigns for ABC News, Ann Taylor and Goldman Sachs. Jeffrey Zeldman, crowned King of Web Standards by Business Week, is an entrepreneur, web luminary and influential author who co-hosts The Big Web Show.

Macktez consults with businesses to help them stay on course on the road to productivity, while enabling them to steer clear of obstacles along the way. With long-term vision, thorough planning, finely tuned focus and steadfast support, Macktez identifies the right tools — from cloud services to post-it notes — to get things done. Macktez proudly offers clients a smart, skilled and committed team of specialists experienced in the art of problem solving. More info can be found on Twitter @Macktez and on Facebook.