Tag Archives: Growing

Growing Digital Signage Advertising Franchise Chooses Keywest Technology Solution

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Lenexa, KS (PRWEB) December 05, 2012

Keywest Technology today announces that Solara360, developer of a sports bar-based digital signage ad network, has assisted its 12th franchisee in completing installation of ad network technology, which relies upon Keywests MediaZone Pro for advertising playout.

Solara360, based in Vancouver, British Columbia, is building its ad network across North America with turnkey digital signage packages, including displays, media players and signal distribution technology, that are easy to install and require minimal on-premise interaction.

Each sports bar is equipped with up to 10 proprietary Solara360 HDTV displays, a Keywest Technology MediaZone Pro digital signage player and signal distribution to transport ads from local business and HD sports coverage from satellite or cable sources to each monitor.

We are excited to be an integral part of the rollout of this innovative digital signage ad network, said Keywest Technology president Nick Nichols. Our MediaZone Pro offers Solara360 an easy-to-install, reliable media player that is fast and simple to update with new content and playlists over the Internet.

Solara360 is deploying its digital signage ad network based upon a franchise model. Franchisees buy a geographical territory with 10 sports bars and turnkey ad network technology packages to equip each bar with Solara360 proprietary HDTV displays and Keywest Technology MediaZone Pro player to support playback of local ad content in an L shaped onscreen graphic without the need to scale or process cable TV or satellite TV delivered HD sports action.

The Keywest Technology MediaZone Pro at each sports bar receives advertising playlists and ad content from Solara360 via the Internet and playbacks advertising content in the L shaped on-screen border. The HDTV content is presented within the L shape via the HDMI port directly from the source so that HD Sport action is displayed in real-time HD simultaneously with Internet fed ad content via the DVI Port.

MediaZone Pro is a complete digital signage system consisting of the media player and software needed to build compelling media playlists with text, graphics, video and animation and play them back as scheduled.

About Keywest Technology

Keywest Technology is a turnkey provider of digital signage products including kiosks, software and content creation services designed to produce exceptional results. The company is also a pioneer in interactive digital signage, which couples the appeal of dynamic signage with the interactivity associated with interactive kiosks. Visit http://www.KeywestTechnology.com for more information.

About Solara360

Solara360 developed and manufactures its own exclusive brand of commercial grade 1080p HD LCDs designed specifically for the Solara360 Digital Signage Network.

The Company plans to grow its business worldwide through franchising. Each ‘community based’ Digital Signage Network franchisee becomes part of the growing Solara360 Digital Signage Network with global broadcasting and narrowcasting potential and capability.

Solara360′s uniqueness in the market comes from its combination of its exclusive Solara360 Liquid Crystal Displays, proprietary remote management software and a unique franchise business model. Visit http://www.Solara360.com for more information.







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Town and Country Village Location Serves as Rocket Fuel for Growing Businesses

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Palo Alto, CA (PRWEB) August 27, 2012

Shoppers and food connoisseurs in the South Bay have long been aware of the Town and Country Village for its unique, charming, and convenient combination of stores and restaurants. But the Village is also gaining notice among the small business community. According to a number of local entrepreneurs, Town and Country has helped provide rocket fuel for their small businesses, giving them unique advantages that have helped them thrive and even expand despite the lengthy economic downturn.

Over the past few years, we have witnessed a number of businesses achieve remarkable success in Town and Country Village, said Caroline Morris of Ellis Partners LLC, the owners of Town and Country Village. These thriving establishments illustrate just what can be accomplished when innovative business ideas and passionate entrepreneurs combine with an ideal location. The sky is the limit for these exciting shops, and we are proud to have been a launching pad for their success.

One such business is Halo Blow Dry Bar, the brainchild of Rosemary Camposano. Halo is not your traditional hair salon. Instead, it offers professional quality styling without cutting or coloring, creating a way for women to look and feel great without breaking the bank. After 10 years as a stay-at-home mom, Rosemary decided to create a business that would employ women who were struggling in the economic downturn. With this goal in mind, she opened up the first ever Halo location in Town and Country.

Our salon brings women and girls of all ages together and allows them to bond in a fun atmosphere said Rosemary of her salon. Town and Country Village fits our vision for the salon because it has a neighborhood feel and a variety of services in one location. Its a modern day Main Street.

With the success of the Town and Country Village location, Halo has since opened up two other stores. Still, Rosemary notes, there is something special about the Palo Alto locale where it all started.

Our Town and Country location is a model for our other stores, and its still the best performing in spite of being the smallest, added Rosemary. It really has been the epicenter of our recent growth and success, which is one of the many reasons why Im so excited about doubling the size of our Town and Country location!

Another business that has found a perfect fit in Town and Country Village is Ruti, a boutique that makes cutting-edge Israeli designer clothing available to American shoppers. Ruti Zisser was inspired to open the store after realizing that she and her friends couldnt find clothes that fit their active and stylish lifestyle. Rather than open a store that focused solely on clothing, Ruti and her husband, Sharon Segev, built a business that was about a lifestyle and experience, with knowledgeable staff to guide and support customers in finding clothes that looked and felt good.

After searching for a location for over a year and selling clothing from her home because she couldnt find a location that matched her needs, Ruti knew that she had found the perfect place when she came to Town and Country to enjoy a cup of coffee.

My husband and I sat at the Village for days, observing how customers behaved and checking what kinds of stores were successful. We saw that it was a fun place, somewhere to go shopping and then grab a bite to eat, said Ruti. In Palo Alto, we have developed a really dedicated base of clients who appreciate our store, trust our employees and love our location. We see clients as trusted friends, and we are happy to help them be seen by the world in a way that they want to be seen.

The flagship boutique, which opened in Town and Country in 2010, has helped pave the way for Rutis. They have since opened two new locations in San Francisco and in Santa Monica.

Still, Ruti points out that in Palo Alto people stay longer. There is such a nice feeling in Town and Country that we cant replicate elsewhere. Customers will get coffee and come over to just chat.

Just around the corner from Rutis is Karas Cupcakes, the first artisan cupcake producer in the Bay Area. After launching in San Francisco, Karas Cupcakes opened its third shop in Town and Country.

Aiming to make the planet a little bit sweeter with the cupcakes they produce, Kara and company incorporate a strong social and environmental consciousness into everything they do. Beyond using local, organic, and seasonal ingredients in all their treats, they are constantly working to create celebratory moments for their customers and to support the communities of which they are a part.

Town and Country Village has been a perfect location for us in a number of ways, explains Kara Haspel Lind, founder of Karas Cupcakes. The South Bay has a remarkably strong sense of community to begin with, and Town and Country is a place where families and friends gather for fun and to purchase items to help them celebrate special moments, whether its a big occasion like a graduation or something small like a great hair day. The fact that its a one-stop-shop really has made it a destination. Customers in Palo Alto are also excited about our green practices and support of small farms and the community.

Thanks to loyal customers like those in Palo Alto who appreciate Karas Cupcakes sustainable business model, the company has seen tremendous growth. Today, there are 6 Karas Cupcakes locations across the Bay Area.

A smaller business that is also building a strong following among Bay Area residents is A Street Bike Named Desire. Joe Robinson and his father, Dan Robinson, started as a distribution company that imported European city bikes and sold them to stores throughout the U.S. and Canada. They decided to open a storefront when they saw that, even though there were many bike shops that catered to serious riders, there were few options for casual riders who were interested in upscale, high-quality lifestyle bikes.

The father-son team decided to cease on this opportunity and opened a store that is small and inviting a store where casual riders can test stylish, upscale European city bikes that can be ridden to work or the farmers market.

We wanted to create a space where people receive the highest quality service and dont feel intimidated even if they dont know anything about bikes, said Joe. My dad and I wanted a bicycle shop where people felt like they could relax and take their time. Thats why the Town and Country location is so ideal. People already see it as a casual place to hang out. This place is its own little neighborhood and the atmosphere has definitely helped us grow.

Joe and Dan hadnt planned on getting into retail, but now that the shop is a success, theyre not looking back.

We value the face-to face interactions with our customers and the word of mouth support, Joe added. My dad and I have worked hard to make this store succeed and were thrilled by the results. We want to keep getting better at what we do, and a second location is now a tangible option for us.

For Town and Country Village, the success of these four small businesses has reaffirmed that the decision to develop a mixed use space over 50 years ago was the right decision. They are excited to watch these companies grow and to support their efforts as they provide unique services to the South Bay community.

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About Ellis Partners: Ellis Partners LLC was founded in 1993 for the purpose of acquiring and developing commercial real estate properties. The firm has a long history of championing and completing architecturally significant renovation and development projects. For more information, visit http://www.ellispartners.com.

About Town and Country Village: For more than fifty years, Town & Country Village has served the Peninsula by offering unique specialt

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National Treatment Network Taps Growing Addiction Treatment Market

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Franklin, TN (PRWEB) August 08, 2012

National Treatment Network (NTN) is helping educate drug and alcohol addiction sufferers on the benefits of using their private health insurance PPO plans to receive up to $ 30,000 or more in substance abuse benefits. The Greater Nashville-based healthcare direct marketing agency is garnering international attention and generating substantial business growth by serving this market segment.

NTN is spiking business by aggressively and strategically placing national television and radio advertising including spots running on many popular syndicated radio programs. The company is connecting substance abuse sufferers with addiction treatment centers and helps patients with private health insurance PPO policies learn about their eligible substance abuse treatment coverage for medical detox services and residential (inpatient) rehab programs.

NTN assists its customers by helping them verify their insurance coverage amounts (up to $ 30,000 or more) for substance abuse treatment services and prepares those eligible for immediate admittance to addiction treatment centers offering customized programs for both men and women.

As a result, more and more consumers are using their private health insurance PPO plans to receive substance abuse treatment at little or no out-of-pocket expense by utilizing NTN and their network of facilities throughout the U.S. and beyond. Many drug and alcohol treatment facilities bill private insurance companies directly and assist the patient throughout the process saving them time and money.

Consumers that have substance abuse riders in their health insurance plans (with carriers such as Aetna, Cigna, Humana, United Healthcare, Blue Cross Blue Shield and other premium health insurance providers) have more choices in terms of drug and alcohol treatment center locations, treatment types and amenities. Families are now realizing that they can receive treatment for any family member seeking recovery through their private PPO health insurance plan.

According to Anita Burns, Managing Partner of Medicquire (MDQ) who owns National Treatment Network, NTN is now in the final stages of releasing several national TV ads via large networks and agency relationships. It has been a natural evolution for us since we have mastered in-house internet and mobile advertising and are now moving this core competency into multi-programming TV and radio marketing.

MDQ markets under company brand names, service marks and diverse media channels combining diverse experiences, skill sets, backgrounds and perspectives to create a high end, expert team competency base. MDQ is quickly building a reputation as the go-to-firm for integrated, performance-based direct medical marketing solutions. MDQs mission is to be the leading global player in the direct to consumer medical marketing space.







Fortune 1000 Companies Are Collaborating With Multicultural Agencies To Target the Growing Asian American Demographic

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Los Angeles, CA (PRWEB) June 28, 2012

Asian Americans are the fastest growing ethnic group in the United States. According to a research study done by the Selig Center for Economic Growth, Asian American buying power is expected to increase 42 percent in the next couple of years, reaching $ 775 billion by 2015.

Fortune 1000 companies have been partnering with multicultural agencies such as Los Angeles based PLAN C Agency (PCA) to help with their marketing and advertising efforts with regards to breaking through this lucrative market. Specializing in the multicultural segment with emphasis on Asian Americans, PCA is a boutique advertising, marketing and communications agency that has been paving the way for this niche market for over ten years. PCA was recently awarded the Fast 50 Asian American Businesses Award by the US Pan Asian American Chamber of Commerce Education Foundation (USPAAC) and secured 3AFs 2012 Marketer of the Year for their long time client, Verizon Wireless.

Verizon Wireless in partnership with PCA has been involved with the Asian American community for many years. One on-going community initiative is Verizons annual Success 808 business seminar, which provided an educational and networking platform for Chinese American small business owners to connect with each other in a meaningful and culturally relevant way. The event featured local, successful small business owners, which allowed for a community-oriented atmosphere. Verizon also works with PCA to host the Visionaries Conference, an annual event celebrating Asian Pacific Heritage Month that focuses on empowering and inspiring the Asian American youth by connecting them to well-known Asian Americans in various industries. Ultimately, Verizon understands niche market experts such as PCA can provide imperative insights into what is necessary in developing a successful and meaningful relationship with the Asian American community.

Organizations such as USPAAC and 3AF have long been recognizing minority-owned, small businesses based on their ground-breaking advertising and marketing solutions. The emerging demographic trends of the Asian American population can mean substantial growth for many multicultural agencies as well as provides a larger platform for them to showcase their innovative ideas. With awards recognizing their many years of innovative campaigns from such prominent organizations, PCA continues to stand out as an avant-garde and highly strategic agency with a mission to deliver and execute outstanding marketing and advertising campaigns based on experience, insights, influences and involvement.

More and more Fortune 1000 companies are seeking out resources to capture the attention of the rapidly growing Asian American market, says Giancarlo Pacheco, Founder and CEO of PCA. We are proud to say that our agencys expertise lies in this demographic, because we are the demographic. We constantly stay current on trends and are very involved in our communities through volunteerism and public outreach which allow us to create highly meaningful campaigns and relevant initiatives for this target market.

About PCA

PLAN C Agency is a full service minority owned multicultural marketing & communications agency with emphasis on the Asian American market. For over a decade, the agency has been a leader in providing integrated campaigns for Fortune 1000 companies. Located in Los Angeles and New York, our mission is to provide a unique approach in captivating people, be a valued partner to our clients and to be leaders in the Asian American community.

PLAN C Agency clients and experience include Verizon, Gilead Life Sciences, Warner Music Japan, Samsung Electronics, Philippine Airlines, International Media Distribution, Anheuser Busch, Diageo, Lionsgate Entertainment and the Los Angeles Dodgers. For more information, please visit http://www.plancagency.com.







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