Growing Digital Signage Advertising Franchise Chooses Keywest Technology Solution


Lenexa, KS (PRWEB) December 05, 2012

Keywest Technology today announces that Solara360, developer of a sports bar-based digital signage ad network, has assisted its 12th franchisee in completing installation of ad network technology, which relies upon Keywests MediaZone Pro for advertising playout.

Solara360, based in Vancouver, British Columbia, is building its ad network across North America with turnkey digital signage packages, including displays, media players and signal distribution technology, that are easy to install and require minimal on-premise interaction.

Each sports bar is equipped with up to 10 proprietary Solara360 HDTV displays, a Keywest Technology MediaZone Pro digital signage player and signal distribution to transport ads from local business and HD sports coverage from satellite or cable sources to each monitor.

We are excited to be an integral part of the rollout of this innovative digital signage ad network, said Keywest Technology president Nick Nichols. Our MediaZone Pro offers Solara360 an easy-to-install, reliable media player that is fast and simple to update with new content and playlists over the Internet.

Solara360 is deploying its digital signage ad network based upon a franchise model. Franchisees buy a geographical territory with 10 sports bars and turnkey ad network technology packages to equip each bar with Solara360 proprietary HDTV displays and Keywest Technology MediaZone Pro player to support playback of local ad content in an L shaped onscreen graphic without the need to scale or process cable TV or satellite TV delivered HD sports action.

The Keywest Technology MediaZone Pro at each sports bar receives advertising playlists and ad content from Solara360 via the Internet and playbacks advertising content in the L shaped on-screen border. The HDTV content is presented within the L shape via the HDMI port directly from the source so that HD Sport action is displayed in real-time HD simultaneously with Internet fed ad content via the DVI Port.

MediaZone Pro is a complete digital signage system consisting of the media player and software needed to build compelling media playlists with text, graphics, video and animation and play them back as scheduled.

About Keywest Technology

Keywest Technology is a turnkey provider of digital signage products including kiosks, software and content creation services designed to produce exceptional results. The company is also a pioneer in interactive digital signage, which couples the appeal of dynamic signage with the interactivity associated with interactive kiosks. Visit http://www.KeywestTechnology.com for more information.

About Solara360

Solara360 developed and manufactures its own exclusive brand of commercial grade 1080p HD LCDs designed specifically for the Solara360 Digital Signage Network.

The Company plans to grow its business worldwide through franchising. Each ‘community based’ Digital Signage Network franchisee becomes part of the growing Solara360 Digital Signage Network with global broadcasting and narrowcasting potential and capability.

Solara360′s uniqueness in the market comes from its combination of its exclusive Solara360 Liquid Crystal Displays, proprietary remote management software and a unique franchise business model. Visit http://www.Solara360.com for more information.







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Easels in Frederick Announces Artists for June Acceptance Juror Chooses 30 Participants and Five Alternates


Frederick, Maryland (PRWEB) June 02, 2012

Easels in Frederick, a plein air painting festival and competition, announces the artists competing this year from June 20-24, 2012. This second annual event occurs in historic downtown Frederick, MD, featuring the beautiful architecture and landscapes as the city comes alive for summer.

Artists from as far away as Washington State, Tennessee and New York City submitted paintings for Easels in Frederick.

We were delighted with the number of submissions, said Carolyn Greiner, co-chair of Easels in Frederick. This event is gaining huge momentum both for art aficionados and among plein air artists.

Acceptance juror John Budicin, from San Bernardino, CA, juried each submission. Budicin himself has won several major awards in the last few years, including six gold medals and numerous first place awards. He travels extensively to paint and teach throughout the U.S., Europe, and the Far East.

The jury process requires a lot of expertise and objectivity, and we knew John would be an excellent juror since he possesses outstanding credentials in the plein air painting field, said Greiner.

Thirty established artists have been juried in to set up their easels Wednesday through Friday in downtown Frederick for the four-day event. The artists will be competing for more than $ 12,500 in awards plus the chance to sell their work at private and public exhibits over the weekend. New to Easels in Frederick this year are Thursdays special painting contest in a surprise venue and Saturday’s Quick Draw contest that has juried and non-juried artists alike painting against the clock for awardsand selling their work right off their easels.

Easels in Fredericks 2012 juried artists are: Stephanie Amato, Basking Ridge, NJ; Bruno Baran, Nottingham, MD; Raymond Burns, Gaithersburg, MD; John Caggiano, Rockport, MA; Marietje Chamberlain, Washington, DC; Hiu Lai Chong, Rockville, MD; Rita Curtis, Baltimore, MD; Daisy de Puthod, Hopewell Junction, NY; David Diaz, Annapolis, MD; Beverly Ford Evans, Franklin, TN; Ellen Gavin, Millville, NJ; Luc Herbots, Port Republic, MD; Mark Hiles, Eldersburg, MD; Hai-Ou Hou, Stevensville, MD; Russell Jewell, Easley, SC; Shelby Keefe, Milwaukee, WI; Patricia Walach Keough, Carlisle, PA; Barb Kiwak, Baltimore, MD; Michael Kotarba, Baltimore, MD; Kirk Larsen, Hicksville, NY; Crystal Moll, Baltimore, MD; Richard Niewerth, Severna Park, MD; Barbara Nuss, Woodbine, MD; Anne Gibson Snyder, Braddock Heights, MD; Roberta Staat, Brookville, MD; Jason Tako, Dover, PA; Stewart White, Baltimore, MD; Mick Williams, New Market, MD; Will Williams, Towson, MD; Dennis Young, New Castle, DE.

Waiting in the wings are seven alternates: Deborah Maklowski, Ellicott City, MD; Dianna May, Nashville, TN; Lauren Andrech, Fair Haven, NJ; Jan Crooker, Kutztown, PA; Mick McAndrews, Downingtown, PA; Jacalyn Beam, Greenville, DE; and Stephen Hill, Lopez Island, WA.

Artists, residents, tourists, community members and aspiring plein air painters are invited to attend the festival and have the privileged experience to view what the artist sees and how he or she transforms each canvas.

Easels in Frederick is an all-volunteer committee working with The Delaplaine Visual Arts Center to organize and manage the 2012 juried plein air painting competition. The Delaplaine is a 501(C)(3) nonprofit organization and all charitable contributions are tax deductible to the fullest extent allowed by law. The Delaplaine remains the only arts organization to have been certified under the Standards for Excellence in Nonprofit Management by the Maryland Association of Nonprofit Organizations. The Delaplaine provides the Frederick region with educational opportunities and experiences in the visual arts through classes, exhibits, and programs.

For more information about Easels in Frederick and how to purchase your tickets for the Collectors Preview Reception and Award Judges Talk, visit the events website at http://www.easelsinfrederick.org or call The Delaplaine at 301-689-0656.

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Leading Nutrition Store Chooses Turbine For Digital Marketing

Lincoln, NE (PRWEB) October 17, 2012

Chad Case, owner of Max Muscle of Nebraska and Director of Nutrition for the National Football Academies, has partnered with Turbine Interactive to build his brand through the strategic use of social media.

“With the way social marketing has exploded, if you are not using that as a vehicle to drive your business, simply put, you are going to be left behind,” said Case, whose Max Muscle franchise has been rated first in customer satisfaction for six years. “In visiting with Jason Petersen and his team, it was clear that this was a team that was focused on driving results.”

Petersen, Turbine’s founder and CEO, explained that his Lincoln-based firm takes a fresh look at every client’s business, industry and message in creating an effective digital marketing strategy.

“Just like in traditional marketing, there are principles in digital placement, but

you cannot take a cookie-cutter approach,” Petersen said. “It’s important for us to understand goals, driving values, competition and the realistic resources a client is able to commit before we recommend the best way to leverage social media.”

In working with Max Muscle, Turbine crafted a strategy that includes building not only the Max Muscle Brand, but Case’s reputation as a nutritional and supplements expert to coaches and athletes. The strategy outlines how to use a very specific focus each quarter to help Case and his Max Muscle team keep their digital message on target and move toward business goals.

“As a owner of multiple businesses, being able to see tangible numbers, to be explained things in an easy to understand format, and to also be able to let a team work on many of these things for me, were all strong driving forces in what drew me to Turbine,” Case said. “Instead of a hodgepodge and potpourri approach to social media, having a strategic game plan to help me put my best foot forward was extremely important.”

Petersen has worked with more than 1,300 businesses and organizations on effectively using digital assets including websites, videos, social media platforms and mobile apps.

“With the digital space changing literally daily, businesses like Max Muscle need a partner to help them navigate,” Petersen said. “No business person has time or money to waste and digital marketing can quickly become a black hole.”

“I think the biggest problem is understanding how, when, and why to use each (social media stream), to have content for each, and to keep it all organized,” Case said. “As business owners, there are a plethora of things pulling you in multiple directions at any given moment. Having a team like Turbine to help keep you on track is tremendously beneficial.”

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About Turbine Interactive

Turbine Interactive is a digital marketing firm that helps businesses power websites by energizing their unique online brands. Turbine creates the tools and shows its clients how to leverage interactive technology, such as websites, social media and mobile phone applications to fuel profitable strategic marketing plans. Turbine Interactive is headquartered in Lincoln, NE, and offers more than 40 years of combined experience to clients nationwide. The company is led by Jason Petersen. For more information, call 402.817.1224 or visit http://thisisturbine.com