Tag Archives: Analytics

PublicRelay Expands Executive Analytics with Actionable, Quality Share of Voice.

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RESTON, VA (PRWEB) June 14, 2012

PublicRelay, the transformative PR software solution for communications professionals in the Fortune 500, government, and non-profit sectors, today announced the expansion of its reporting and analytics capabilities with its new actionable Quality Share of Voice.

This new analysis approach, coupled with CEO-caliber charting shows the segments comprising share of voice by key topic or company. Other SOV offerings on the market frequently include large volumes of erroneous mentions from weak sources and value them equally with prominent coverage from branded, national publications. PublicRelays approach extracts and analyzes the relevant coverage from the outlets and influencers that matter most to an organization

By measuring content across a focused, strategic set of online, print, social media, and broadcast outlets, teams can now benchmark their communications outreach results with confidence against only the outlets that are priorities. This can also help teams definitively prove their impact to management. PublicRelays technology-human hybrid approach to measurement and monitoring guarantees the accuracy of these results. Easily customizable reporting outputs add a final level of polish to the precise underlying data.

Eric Koefoot, Managing Partner of PublicRelay, commented on the value of the new feature for organizations that actively manage their reputation. He stated, Quality Share of Voice provides our customers with another great tool to focus their teams on the media relationships that really matter and prove their value against a metric they can actually influence each and every day.

Quality Share of Voice joins PublicRelays suite of analytics and executive reports that deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.

About PublicRelay

PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the worlds most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com







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Cincinnati-Based InfoTrust approved to Become a Google Analytics Certified Partner

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Cincinnati, OH (PRWEB) September 27, 2012

InfoTrust, a Cincinnati-based web analytics and digital marketing company, announced today it has entered into a strategic agreement with Google to become a Google Analytics Certified Partner (GACP). As a GACP, InfoTrust offers a variety of services to help clients make the most of Google Analytics, including web measurement planning, advanced feature implementations, media analysis and consulting, website optimization and more.

InfoTrust can help with everything from installation, setup and troubleshooting Google Analytics, to highly technical tasks requiring coding customization, analysis and website optimization. Michael Loban, CMO and co-founder, conducts dozens of training sessions and seminars each year on the topic. To learn more visit http://www.infotrustllc.com/events

We are extremely excited about becoming a Google Analytics Certified Partner, and we couldnt be more grateful to our clients for providing us with the opportunity to work on sites and brands that have some of the highest traffic in the world, said Alex Yastrebenetsky, President and co-founder. We cant wait to take advantage of the GACP program benefits to help our clients get even more out of Google Analytics.

Google Analytics is the free, enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. With features that are powerful, flexible and easy to-use, companies large and small can analyze their traffic data in order to create more effective marketing initiates and optimized websites. For more information visit http://www.google.com/analytics.

The Google Analytics Certified Partner Program is a highly qualified global network of companies specializing in Google Analytics, a free enterprise-class online measurement tool. Businesses of all sizes can work with a Certified Partner to receive professional help with training, implementation, customizations and consulting services to make their websites and marketing campaigns more effective. For more information about the program visit: http://www.google.com/analytics/partners/partners-criteria.html.

About InfoTrust

InfoTrust focuses consulting on closed loop marketing which includes web analytics, conversion optimization, web development and integration with customer relationship management systems. InfoTrust is both a Google Analytics Certified Partner and a SalesForce Registered Consulting Partner, and works with a number of companies in consumer packaged goods, education and manufacturing industries.

Please visit http://www.infotrustllc.com for more information.

Contact

Alex Yastrebenetsky, President

InfoTrust LLC

513-314-2731

alex (at) infotrustllc (dot) com







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AIMG Announces Opportunity for 100 Small Businesses to Learn Power of Website Analytics

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Charlotte, NC (PRWEB) July 31, 2012

Web development and internet marketing firm AIMG is offering 100 small businesses an opportunity to work one-on-one with a web consultant to learn how to interpret their companys website traffic. This $ 99 special program, which is available only through August 31st, 2012, includes professional implementation of Google Analytics, coding of quantifiable site goals, and a one-hour web analytics consultation with an AIMG web specialist after 30 days of aggregating results. What makes this offer unique is the satisfaction guarantee, promising a full refund if you feel you havent gained insight into your website traffic.

Our work with small businesses in virtually every industry since 1994 has allowed us to understand and address their specific needs and challenges in an online environment, said Joe DeMicco, CEO & Founder of AIMG. Many small business owners simply dont know how to properly install or interpret website analytics. Even if they already have analytics installed, they dont know how to establish goals or track things like seasonal behavior or customer trends. They simply have never been shown how to turn statistical website information into actionable insight. We know how this valuable information can be used to improve a wide variety of online results like generating leads, expanding brand reach, getting more customers into their bricks-and-mortar establishment, or increasing online sales or requests for quote, for example. The key is to know what to track, how to interpret it, and then to use the information to implement changes or initiatives that will support your online goals. The proper use of analytics can not only improve online conversion but also save business owners money when the information is used to plan spending properly and avoid wasting investments on the wrong initiatives. Were confident every small business owner we work with will be pleased with the knowledge our program offers. They will begin to understand how to use the information to develop efficiencies and to capture previously missed opportunities.

AIMGs special $ 99 web analytics program is designed to empower the small business owner with a way to easily gather decision-making intelligence, including the ability to:

1.