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Cincinnati-Based InfoTrust approved to Become a Google Analytics Certified Partner

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Cincinnati, OH (PRWEB) September 27, 2012

InfoTrust, a Cincinnati-based web analytics and digital marketing company, announced today it has entered into a strategic agreement with Google to become a Google Analytics Certified Partner (GACP). As a GACP, InfoTrust offers a variety of services to help clients make the most of Google Analytics, including web measurement planning, advanced feature implementations, media analysis and consulting, website optimization and more.

InfoTrust can help with everything from installation, setup and troubleshooting Google Analytics, to highly technical tasks requiring coding customization, analysis and website optimization. Michael Loban, CMO and co-founder, conducts dozens of training sessions and seminars each year on the topic. To learn more visit http://www.infotrustllc.com/events

We are extremely excited about becoming a Google Analytics Certified Partner, and we couldnt be more grateful to our clients for providing us with the opportunity to work on sites and brands that have some of the highest traffic in the world, said Alex Yastrebenetsky, President and co-founder. We cant wait to take advantage of the GACP program benefits to help our clients get even more out of Google Analytics.

Google Analytics is the free, enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. With features that are powerful, flexible and easy to-use, companies large and small can analyze their traffic data in order to create more effective marketing initiates and optimized websites. For more information visit http://www.google.com/analytics.

The Google Analytics Certified Partner Program is a highly qualified global network of companies specializing in Google Analytics, a free enterprise-class online measurement tool. Businesses of all sizes can work with a Certified Partner to receive professional help with training, implementation, customizations and consulting services to make their websites and marketing campaigns more effective. For more information about the program visit: http://www.google.com/analytics/partners/partners-criteria.html.

About InfoTrust

InfoTrust focuses consulting on closed loop marketing which includes web analytics, conversion optimization, web development and integration with customer relationship management systems. InfoTrust is both a Google Analytics Certified Partner and a SalesForce Registered Consulting Partner, and works with a number of companies in consumer packaged goods, education and manufacturing industries.

Please visit http://www.infotrustllc.com for more information.

Contact

Alex Yastrebenetsky, President

InfoTrust LLC

513-314-2731

alex (at) infotrustllc (dot) com







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Thermostat Rebrands Oberon Media to Become Iplay

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Berkeley, CA (PRWEB) August 07, 2012

Thermostat has recently designed the brand identity of Iplay, a global leader in the distribution of interactive game entertainment for such partners as Microsoft, Yahoo and AT&T. The new brand identity follows a name change from Oberon Media by adopting their consumer game portal name, Iplay, as their corporate name to simplify their brand while increasing awareness.

The new Iplay identity communicates the companys mission to offer a broader range of interactive entertainment and digital content to a larger target audience, beyond traditional casual gamers. Thermostat focused on the three core attributes of Iplay, content, curation and connectivity to create the new brand.

When we sketched out ideas and picked apart the brand attributes, a simple brand mark appeared to represent all three attributes, says Shawn Rosenberger, principal and creative director of Thermostat. The design of the new mark represents content, curation and connectivity with an orbiting group of letter Is that expresses connectivity. We use the RGB color spectrum graphically to represent all digital media content and curation by how the shapes overlap and form a new shape of a play button in the center. This was an extensive integrated brand identity project consisting of the logo, business system, game intro animation, advertisement, sell sheets, tradeshow graphics and more.

We made the strategic decision to refresh our brand identity to represent some fundamental and positive changes weve made at our company recently, said Steve Hammer, Vice President, Marketing, Iplay. Thermostat did an excellent job in capturing the true essence of the Iplay brand with their creative interpretation of our business objectives and core strategies. Shawn and the entire Thermostat team proved to be true business partners during the entire creative process.

For additional information on this news or to learn more about Thermostat, please contact Shawn Rosenberger at 510-644-3333 or visit http://www.thermostatcreative.com.

About Thermostat

Thermostat is a creative change agent to help clients align perception with positioning and build brand equity. We go beyond just taking a brands temperature, but strive to create significant change in your industry. While we specialize in emotive brand identity and package design, the overall result is a comprehensive and exciting brand story. Our clients range from technology, business services, wine and spirits, food and beverage and other consumer goods.

Contact:

Thermostat LLC

Shawn Rosenberger

Phone: 510-644-3333

shawn(at)thermostatcreative(dot)com

http://www.thermostatcreative.com

Tags: Thermostat, Iplay, gaming, media, entertainment, rebranding, brand identity, logos







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Ultra-Clean, Benzene-Free Gasoline May Become More Affordable in North America Soon

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La Vista, Nebraska (PRWEB) June 20, 2012

Chase invited BioSyn to participate in a grant program offering which it co-sponsors with LivingSocial called Mission: Small Business. BioSyn responded by applying for one of its projects, which is the production and marketing of ultra-clean, benzene-free universal gasoline.

Unbeknownst to many, conventional gasoline contains, and depends on, benzene, toluene and mixed xylenes to meet octane requirements. However, benzene is a potent carcinogenic chemical, while toluene and mixed xylenes are highly toxic.

When used as fuel for passenger cars running on spark ignition engines, conventional gasoline does not pose immediate health hazard. This is because modern cars are equipped with catalytic converters that convert unburned gasoline exhausts into relatively harmless carbon dioxide and water vapor.

However, it is common practice to use conventional gasoline in yard works equipments like lawn mowers, weed cutters, snow blowers, etc. These equipments are not equipped with catalytic converters. Worse, most yard works equipments are powered by 2-cycle engines that require 2-cycle oil. Two-cycle oils do not burn and are emitted as visible smoke. In addition, 2-cycle oils contain organometallics that contribute to high toxicity of emissions.

It is for the above reasons that BioSyn developed an ultra-clean gasoline devoid of benzene, toluene, mixed xylenes, other aromatics and olefins. This industry-exclusive gasoline can also be used in 2-cycle engines without the application of 2-cycle oil, thus eliminating smoke emissions.

Currently marketed under the trade name DM-X 95G, it will be priced the same as conventional gasoline when BioSyns planned biorefinery is finally up. In meantime, DM-X 95G is marketed to nich