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AIMG Announces Opportunity for 100 Small Businesses to Learn Power of Website Analytics

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Charlotte, NC (PRWEB) July 31, 2012

Web development and internet marketing firm AIMG is offering 100 small businesses an opportunity to work one-on-one with a web consultant to learn how to interpret their companys website traffic. This $ 99 special program, which is available only through August 31st, 2012, includes professional implementation of Google Analytics, coding of quantifiable site goals, and a one-hour web analytics consultation with an AIMG web specialist after 30 days of aggregating results. What makes this offer unique is the satisfaction guarantee, promising a full refund if you feel you havent gained insight into your website traffic.

Our work with small businesses in virtually every industry since 1994 has allowed us to understand and address their specific needs and challenges in an online environment, said Joe DeMicco, CEO & Founder of AIMG. Many small business owners simply dont know how to properly install or interpret website analytics. Even if they already have analytics installed, they dont know how to establish goals or track things like seasonal behavior or customer trends. They simply have never been shown how to turn statistical website information into actionable insight. We know how this valuable information can be used to improve a wide variety of online results like generating leads, expanding brand reach, getting more customers into their bricks-and-mortar establishment, or increasing online sales or requests for quote, for example. The key is to know what to track, how to interpret it, and then to use the information to implement changes or initiatives that will support your online goals. The proper use of analytics can not only improve online conversion but also save business owners money when the information is used to plan spending properly and avoid wasting investments on the wrong initiatives. Were confident every small business owner we work with will be pleased with the knowledge our program offers. They will begin to understand how to use the information to develop efficiencies and to capture previously missed opportunities.

AIMGs special $ 99 web analytics program is designed to empower the small business owner with a way to easily gather decision-making intelligence, including the ability to:

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Learn How GIS Technology Helps the Future of Health Care

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Aurora, Colo. (PRWEB) June 13, 2012

Health care is big business. Plunkett Research estimates that total U.S. health care expenditures are projected to reach $ 3.6 trillion in 2016 and hospitals are spending billions to improve their operations. A recent report released by In-Stat predicts that the U.S. health care industry will spend more than $ 4.5 billion on wireless data by 2014 and another $ 10 billion to improve data. This includes geographic information systems (GIS) technology.

Join Jason Haley, GIS manager for the advanced health care data company Stratasan, and Dr. Devon A. Cancilla, dean, business and technology at American Sentinel University, as they explore how hospitals and the trillion-dollar health care industry are benefitting from GIS technology to improve the financial bottom line in a complimentary webinar, Mapping Health Care with GIS on Wednesday, June 20, 2012 at 1 p.m. EDT.

Haley, who has an extensive background in geospatial engineering, cartographic design, geodatabase management and GIS processing will detail how Stratasan receives, cleans, maps and analyzes disparate health care data sets from clients to create immediate intelligence and streamline communications.

Register for the webinar, Mapping Health Care with GIS at https://www1.gotomeeting.com/register/676870656.

Haley will demonstrate how he turns a patients address into a latitude-longitude point on a map. He will then add different geographic layers into the map documents to show revenue, high revenue, inpatient, outpatient, a trade area that displays patient percentages of area and competitors.

Haley will also describe how to display the data, why some data is more important than others and how to make it easily understandable to customers.

Once equipped with this data, Haleys clients can coordinate advertising efforts and regional improvements.

Through the analysis of GIS data we can show clients not only patients and physicians, but also referring physicians, attending physicians and admitting physicians in the hospital, says Haley. This helps hospitals get a strategic plan in place for how they want to operate and move forward in the future.

GIS computerized tools used to collect, archive, manage, retrieve, analyze and output geographic and other related kinds of data offer great potential to be a powerful tool for geospatial strategies to improve the health care industrys bottom line as they look to improve their operational efficiency.

The GIS courses at American Sentinel teach geographic information systems tools for developing data-driven solutions that help health care organizations visualize, analyze, interpret and present complex geolocation data to solve problems and overcome business challenges relevant to the health care industry, says Dr. Cancilla.

If you want to learn more about how GIS technology helps the future of health care, tune into American Sentinel’s webinar Mapping Health Care with GIS on Wednesday, June 20 at 1 p.m. EDT and register at https://www1.gotomeeting.com/register/676870656.

Learn More About American Sentinel Universitys GIS Degrees

American Sentinel is one of the few higher education institutions to offer an accredited, online Bachelor of Science Geographic Information Systems degree. The bachelors program prepares students to analyze, interpret and effectively communicate spatial date while providing insights into GIS to solve workplace problems.

Learn more about American Sentinel Universitys GIS degrees at http://www.americansentinel.edu/online-degree/bachelor-degree-online/bachelor-gis-degree.php.

About American Sentinel University

American Sentinel University delivers the competitive advantages of accredited associate, bachelor’s and master’s online degree programs focused on the needs of high-growth sectors, including information technology, computer science, GIS, computer information systems and business intelligence degrees. The university is accredited by the Distance Education and Training Council (DETC), which is listed by the U.S. Department of Education as a nationally recognized accrediting agency and is a recognized member of the Council for Higher Education Accreditation.

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