UpSync Joins Launch International for Discussion of Mobile Content Strategies in a BYOD World

Boulder, CO (PRWEB) June 18, 2012

On June 19th, UpSync will join global content strategy firm, Launch International to present a free webinar entitled, Content Strategies for the New Mobile Frontier. The focus of the webinar is to help marketers and sales support teams understand the unique opportunities and best practices associated with mobile content planning, development and distribution.

The selling process is changing. Customers expect more. In a large part this is driven by the advances in mobile technology and expectations based upon personalized services, messages and content delivered through consumer apps and Web services. UpSync will be featured in this Launch International webinar hosted by Jim Moliski, Senior Vice President of Strategic Services. It is scheduled for this Tuesday June 19, 2012 at 12:00 pm mountain time. There is still time to register and learn about the best ways to align corporate content strategies with the realities of todays mobile selling landscape.

Forrester Research predicts that mobile devices and tablets will surpass PCs to become the majority of devices used for work by 2016. In todays “bring your own device” (BYOD) and budget-strapped world, determining how best to optimize corporate assets for multiple platforms and uses can be challenging. What impacts will that have on sales enablement strategy? What must organizations know in order to integrate sales enablement best practices within evolving mobile content strategies?

Content Strategies for the New Mobile Frontier is being offered to help sales and marketing organizations better understand mobility and how to upgrade their content roadmap to support any device their field teams may employ. Key topics include: