Tag Archives: Strategies

Study Breaks College Media Presents Must-Read Marketing Strategies for Utilizing the Popular Technology Known as GIFs in Email Marketing, Social Media and Web Graphics

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Austin, TX (PRWEB) June 06, 2015

A Brief History of GIFs:

The GIF has been adding motion to still imaging since 1987. In the beginning, GIF animation was reserved for the pros; the only people building them were clip art enthusiasts and pre-social media innovators looking to take their content viral. But as the development of sharing technology launched video content into the forefront, more and more GIF images started popping up within Internet space (thanks to a mixture of supply/demand and improved GIF generator technology). Today, companies like Cinegif and Cinemegraphs.com are making it easy for small businesses to build beautiful GIF images designed to upgrade a marketing campaign or support a new wave of premium web advertising.

Marketing with Gif:

-Email Marketing-

Looking to cut through email marketing noise? Perhaps a well-placed, high-res GIF image is just the answer for spicing up one’s ROI. With email marketing growing at about a 20% annual rate, marketers are looking harder than ever for techniques to instantly separate themselves from the rest of the competitors in their field. A unique, flowing image certainly fits that bill. In fact, companies like Coca Cola, American Apparel, and HubSpot are already rolling out GIF animation in their email marketing structure.

-Social Media-

One of the most advantageous components of modern day GIFs is how multi-dimensional they are. Video clips, memes, and multiple photography shots can all be edited to form one marketing tool. When GIF builders stumble upon a trending form of Internet culture (memes last year, for example), they can adapt their GIFs to meet that model, share it on social media pages and greatly increase their chances of promoting viral content. (Take, for example, Experian Marketing Services, a company claiming it’s seen 72% of its clients whove utilized animated GIF’s or cinemagraphs experience higher transaction-to-click rates.)

-Web Graphics-

Maintaining an updated web graphic is important to most businesses looking to stay on top of a fast-paced industry. After all, one isnt likely to view a clearly outdated site and claim, “Wow these guys really have it together!” But designing online eye candy is more important than just saving face. Recruiting GIF technology to one’s site could boost ad revenues, as ad men are continuously intrigued, fascinated and won over by both aesthetics and improved click-through rates.

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by the hassle-free printer and publisher Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock). (Studybreaks.com)







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GSMIs Mobile Marketing Strategies Summit (MMSS) Coming to Boston in Three Weeks: September 19 – 20, 2012

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Boston, MA (PRWEB) August 28, 2012

Just three weeks away, GSMI is excited to be hosting its fourth installment of the Mobile Marketing Strategies Summit (MMSS) at the Hilton Boston Back Bay in Boston, MA. The Summit includes dedicated B2B and B2C tracks, providing attendees with

MA and Part D Marketing Experts Provide Innovative Strategies for Overcoming a Compressed Schedule for this Falls AEP

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Washington, DC (PRWEB) June 15, 2012

Atlantic Information Services, Inc., publisher of Health Plan Week and Medicare Advantage News, is pleased to announce its June 27 webinar, Medicare Advantage and Part D Marketing for 2013: Innovative Strategies for Overcoming a Compressed Fall Calendar. See webinar details at http://aishealth.com/marketplace/c2a25_062712.

The Annual Election Period for 2012 with its new abbreviated schedule was already very challenging for Medicare Advantage and Part D marketers. And this falls AEP for 2013 will have Election Day in the middle of the compressed schedule, leaving plan sponsors to compete with major political campaigns for advertising space and the attention of beneficiaries.

So what should plans do to avoid getting lost in the noise surrounding the elections? Its not only the message thats important. Its also the media, the events, the technology and the right kinds of arrangements with outside sales agents. Then there is the whole question of getting marketing materials cleared by CMS in a timely manner and adapting to changes in what CMS will review and how it will conduct surveillance this year.

On June 27 two MA and Part D marketing experts from Gorman Health Group will give webinar participants specifics on what to expect and what to do in marketing for this years ultra-challenging AEP. In a lively 60-minute presentation, followed by 30 minutes of responses to questions, the webinar will provide reliable strategic information on key issues, such as:


Why the election year might hurt enrollment, and what big picture strategies could mitigate this impact;
How to evaluate various communication channels for MA and Part D marketing, including new elements to consider when it comes to outreach;
What the key contributors are to the speed and accuracy needed for a streamlined enrollment process;
Emerging best practices nationwide for chasing down sales leads in MA and Part D despite the tighter timeline; and
Critical distribution-channel decisions: crucial tactics, tools and questions that must be asked now.

Visit http://aishealth.com/marketplace/c2a25_062712 for more details and registration information.

About AIS

AIS develops highly targeted news, data and strategies for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. Learn more at http://www.AISHealth.com.







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New Book Examines Strategies to Protect Brands Using Trademark and Unfair Competition Law

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Chicago, IL (PRWEB) June 18, 2012

Brand infringements and other trade identity threats are increasing at an alarming rate in todays Internet and celebrity-driven society, according to the authors of a new book that offers strategies for protecting and enhancing those brands.

Jonathan S. Jennings and J. Michael Monahan, in their new book, Trademarks and Unfair Competition: Critical Issues in the Law, focus on the most important issues facing businesses and individuals in preventing their hard-won brands from being preyed upon through infringement or unfair practices.

We wanted to create something that used our experience to help businesses, individuals or attorneys have a greater understanding not only of the risks and problems that they face, but of the best strategies to combat the infringement, Jennings said.

“In many cases a companys brand is its chief asset,” said Monahan, “so it is critical that a business know where the greatest risk is coming from, and then how to best protect against it.”

The book covers such topics as trademark dilution law; the protection of brand names on the Internet, including domain names; enforcement options against gray goods; identity rights; and strategies and other guidance for navigating the federal trademark registration process.

Both Jennings and Monahan are partners with Chicago law firm Pattishall McAuliffe.

Jennings, a graduate of Northwestern University School of Law, has counseled clients in a broad cross-section of industries on various aspects of intellectual property law.

Monahan, a graduate of Louisiana State University School of Law, focuses primarily on trademarks, copyrights, and trade secrets, and helps his clients establish, develop and protect their brand assets.

Trademarks and Unfair Competition: Critical Issues in the Law is available online at http://www.lawcatalog.com/product_detail.cfm?productID=17593.

About Pattishall McAuliffe

The law firm of Pattishall McAuliffe counsels clients on all aspects of brand protection, providing Litigation and enforcement advocacy, strategic planning for brand development, counseling on internet business development, due diligence for the sale or acquisition of trademarks, advertising clearance and representation in advertising disputes, copyrights, trade dress, trade secrets, right of publicity, social media practices, and implementation of domestic and inter national trademark protection and brand development strategies. Since its founding in 1883, the firm has defended some of the most valuable brands in the world.







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GSMI Announces its 4th Installment of the Mobile Marketing Strategies Summit, September 19-20, 2012 in Boston

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Boston, MA (PRWEB) June 18, 2012

The Global Strategic Management Institute (GSMI) is excited to announce that the Mobile Marketing Strategies Summit will be coming to Boston, September 19-20, 2012. The Summit includes dedicated B2B and B2C tracks, providing attendees with

UpSync Joins Launch International for Discussion of Mobile Content Strategies in a BYOD World

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Boulder, CO (PRWEB) June 18, 2012

On June 19th, UpSync will join global content strategy firm, Launch International to present a free webinar entitled, Content Strategies for the New Mobile Frontier. The focus of the webinar is to help marketers and sales support teams understand the unique opportunities and best practices associated with mobile content planning, development and distribution.

The selling process is changing. Customers expect more. In a large part this is driven by the advances in mobile technology and expectations based upon personalized services, messages and content delivered through consumer apps and Web services. UpSync will be featured in this Launch International webinar hosted by Jim Moliski, Senior Vice President of Strategic Services. It is scheduled for this Tuesday June 19, 2012 at 12:00 pm mountain time. There is still time to register and learn about the best ways to align corporate content strategies with the realities of todays mobile selling landscape.

Forrester Research predicts that mobile devices and tablets will surpass PCs to become the majority of devices used for work by 2016. In todays “bring your own device” (BYOD) and budget-strapped world, determining how best to optimize corporate assets for multiple platforms and uses can be challenging. What impacts will that have on sales enablement strategy? What must organizations know in order to integrate sales enablement best practices within evolving mobile content strategies?

Content Strategies for the New Mobile Frontier is being offered to help sales and marketing organizations better understand mobility and how to upgrade their content roadmap to support any device their field teams may employ. Key topics include:

1.