Study Breaks College Media Presents Must-Read Marketing Strategies for Utilizing the Popular Technology Known as GIFs in Email Marketing, Social Media and Web Graphics

Austin, TX (PRWEB) June 06, 2015

A Brief History of GIFs:

The GIF has been adding motion to still imaging since 1987. In the beginning, GIF animation was reserved for the pros; the only people building them were clip art enthusiasts and pre-social media innovators looking to take their content viral. But as the development of sharing technology launched video content into the forefront, more and more GIF images started popping up within Internet space (thanks to a mixture of supply/demand and improved GIF generator technology). Today, companies like Cinegif and are making it easy for small businesses to build beautiful GIF images designed to upgrade a marketing campaign or support a new wave of premium web advertising.

Marketing with Gif:

-Email Marketing-

Looking to cut through email marketing noise? Perhaps a well-placed, high-res GIF image is just the answer for spicing up one’s ROI. With email marketing growing at about a 20% annual rate, marketers are looking harder than ever for techniques to instantly separate themselves from the rest of the competitors in their field. A unique, flowing image certainly fits that bill. In fact, companies like Coca Cola, American Apparel, and HubSpot are already rolling out GIF animation in their email marketing structure.

-Social Media-

One of the most advantageous components of modern day GIFs is how multi-dimensional they are. Video clips, memes, and multiple photography shots can all be edited to form one marketing tool. When GIF builders stumble upon a trending form of Internet culture (memes last year, for example), they can adapt their GIFs to meet that model, share it on social media pages and greatly increase their chances of promoting viral content. (Take, for example, Experian Marketing Services, a company claiming it’s seen 72% of its clients whove utilized animated GIF’s or cinemagraphs experience higher transaction-to-click rates.)

-Web Graphics-

Maintaining an updated web graphic is important to most businesses looking to stay on top of a fast-paced industry. After all, one isnt likely to view a clearly outdated site and claim, “Wow these guys really have it together!” But designing online eye candy is more important than just saving face. Recruiting GIF technology to one’s site could boost ad revenues, as ad men are continuously intrigued, fascinated and won over by both aesthetics and improved click-through rates.

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by the hassle-free printer and publisher Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock). (

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Hidden Hearing Respond to Study of Biological Clocks and Suggest Alarm Clocks For Hard of Hearing

(PRWEB UK) 21 December 2012

Researchers from the Department of Neurology at Beth Israel Deaconess Medical Center, a teaching hospital of Harvard Medical School, have identified a gene called Period 1 that determines how easy it is for somebody to wake up in the mornings.

The gene varies in night and morning people and belongs to a number of genes that are responsible for all biological clocks and the rhythms of physiological changes in organisms.

People with hearing loss may find it additionally difficult to get up in the morning if they cant hear their alarm clock and dont want to sleep with their hearing aid in.

To help, Hidden Hearing stocks a range of amplified alarm clocks that are specifically designed for people with hearing loss and have a louder alarm as well as a shaker that can be placed under the pillow to add to its ability to stir someone. The alarm clocks range from

Study Finds 63% of Core Music Buyers Prefer Music from the Past

New York, NY (PRWEB) August 15, 2012

In an industry where a small percentage of polished, brand new, plugged-in and tech-savvy artists, think Justin Bieber and his 26 million Twitter followers, gain the majority of attention from music media and industry, the Gracie Management Poll finds that a strong majority of core music buyers, defined by age as being between 18-34, think contemporary music is not as good as older music. 63% stated that music today is worse than it has been in the past, perhaps demonstrating a trend for the industry to invest in greater artist development, along with providing new opportunities for older artists still working.

I think this finding helps to explain why we have seen an increase in the sales of catalog albums, which cannot be occurring solely based upon people aged 35 and older. Core music buyers, who are between 18 and 34 years-old, are playing a role, too. This is quite exciting and can help bring new life to many older artists as compared to past decades when younger people would simply reject these musicians as being their parents or grandparents music. These older artists have a good level of cache, and it is easier to get exposed to their music with streaming services such as Spotify, says Chasson Gracie, Founder and CEO of Gracie Management.

Survey Methods

Results for the Gracie Management Poll are based upon online interviews that were conducted on June 29, 2012 among 521 adults between the age of 18-34, living in the United States and part of an opt-in panel. Results are based on the total sample of US online adults between 18-34; one can say with 95% confidence that the maximum margin of sampling error is

World EV Traction Battery Market Research Study by IDTechEx Now Available at

London, UK (PRWEB) August 20, 2012

The growing market for traction batteries is predicted to exceed USD 55 billion in only ten years, making it a hot market to develop. This includes high performance batteries of up to USD 500,000 for military, marine and solar aircraft use. Interestingly enough, a growing number of low cost batteries are happily used for e-bikes even though several new technologies will appear and should disrupt the scenery. While its not easy deciphering expert calls and prognostics, this trend shows it will only grow and become an everyday reality in the world of automobiles.

New market research study Electric Vehicle Traction Batteries 2012-2022 prepared by IDTechEx has been recently published by Market Publishers Ltd.

Report Details:

Title: Electric Vehicle Traction Batteries 2012-2022

Published: August, 2012

Pages: 325

Price: US$ 3,995.00

The market research study features detailed assessments and forecasts for all the sectors using and likely to use traction batteries.

The report shows a glimpse of the future ten years from now, with unit sales, prices and total market value forecast for each sector for 2012-2022. The replacement market is quantified and ten year technology trends by sector are also looked at, with a view on winning and losing technologies and companies.

Report Contents:

1. Executive Summary and Conclusions

1.1. The decade of hybrid vehicles

1.2. Market 2012-2022

1.2.1. Strong numbers growth

1.3. Replacement business

1.3.1. China

1.3.2. Replacement market

1.3.3. Lithium polymer electrolyte now important

1.3.4. Winning chemistry

1.3.5. Winning lithium traction battery manufacturers

1.3.6. Making lithium batteries safe

1.4. Price war

1.4.1. $ 30 billion industry – two thirds vehicle traction

1.5. Massive investments

1.5.1. Government support

1.5.2. Stronger value growth, hybrids pull ahead

1.5.3. Mark ups through the value chain

1.6. Largest sectors

1.6.1. Trends

1.6.2. Battery chemistry

1.6.3. Battery shape and photovoltaics

1.6.4. Ribbon and conformal batteries

1.6.5. Heavy industrial sector

1.6.6. The light industrial and commercial sector

1.6.7. Mobility for the disabled

1.6.8. Two wheel and allied vehicles

1.6.9. Cars

1.6.10. Golf

1.6.11. Military

1.6.12. Marine

1.6.13. Other

1.7. Market for EV components

1.7.1. Timelines

1.7.2. Watch Japan, China and Korea

1.7.3. Full circle back to pure EVs

1.7.4. Range extenders

1.7.5. Envia breakthrough in 2012

1.7.6. Winning strategies

1.8. Who is winning in lithium-ion traction batteries – and why

1.8.1. The needs have radically changed

1.8.2. It started with cobalt

1.8.3. Great variety of recipes

1.8.4. Other factors

1.8.5. Check with reality

1.8.6. Lithium winners today and soon

1.8.7. Reasons for winning

1.8.8. Winner will be Toyota?

1.8.9. Lithium polymer electrolyte now important

1.8.10. Genuinely Solid State Traction Batteries

1.8.11. Winning chemistry

1.8.12. Titanate establishes a place for Li-ion anodes

1.8.13. Laminar structure

2. Introduction

2.1. Definitions, scope, history

2.2. The EV value chain

2.3. Pure electric vs hybrid vehicles

2.4. Battery cells, modules, packs

2.5. Construction of battery packs

2.5.1. Changing factors

2.5.2. NiMH vs lithium

2.5.3. Replacement traction battery pack market 2011-2021

2.5.4. Plug in hybrids take over from mild hybrids

2.6. Pure electric and hybrid converge

2.6.1. Two options converge

2.7. Fuel cells

2.8. The ideal car traction battery pack

2.9. Traction batteries today

2.10. First generation lithium traction batteries

2.11. Second generation lithium traction batteries

2.12. The future

2.12.1. Third generation lithium traction batteries

2.12.2. Trends in energy storage vs battery pack voltage

2.12.3. Companies wishing to make the new batteries

2.13. How to improve lithium traction batteries

2.13.1. Basic needs

2.13.2. Life

2.13.3. Energy density

2.13.4. Safety

2.14. USA and Europe play catch up

2.15. Technological leapfrog

2.16. Academic research and small companies

2.17. Industrial leverage

2.17.1. Major funding can have strange impacts

2.17.2. Rapid profits for some

2.17.3. Impediments

2.18. Benefits of EVs

2.19. Traction battery design considerations

2.20. Future evolution of hybrids and pure electric cars

2.20.1. Specification changes

2.20.2. Move to high voltage

2.20.3. Battery performance over time – battery life

2.20.4. Battery state of charge

2.20.5. Depth of discharge affects life

2.20.6. Capacity rating

2.20.7. Daily depth of discharge

2.20.8. Charging and discharging rates

More new market research studies by the publisher can be found at IDTechEx page.

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