New York, NY (PRWEB) August 15, 2012

In an industry where a small percentage of polished, brand new, plugged-in and tech-savvy artists, think Justin Bieber and his 26 million Twitter followers, gain the majority of attention from music media and industry, the Gracie Management Poll finds that a strong majority of core music buyers, defined by age as being between 18-34, think contemporary music is not as good as older music. 63% stated that music today is worse than it has been in the past, perhaps demonstrating a trend for the industry to invest in greater artist development, along with providing new opportunities for older artists still working.

I think this finding helps to explain why we have seen an increase in the sales of catalog albums, which cannot be occurring solely based upon people aged 35 and older. Core music buyers, who are between 18 and 34 years-old, are playing a role, too. This is quite exciting and can help bring new life to many older artists as compared to past decades when younger people would simply reject these musicians as being their parents or grandparents music. These older artists have a good level of cache, and it is easier to get exposed to their music with streaming services such as Spotify, says Chasson Gracie, Founder and CEO of Gracie Management.

Survey Methods

Results for the Gracie Management Poll are based upon online interviews that were conducted on June 29, 2012 among 521 adults between the age of 18-34, living in the United States and part of an opt-in panel. Results are based on the total sample of US online adults between 18-34; one can say with 95% confidence that the maximum margin of sampling error is