Study Breaks College Media Presents Must-Read Marketing Strategies for Utilizing the Popular Technology Known as GIFs in Email Marketing, Social Media and Web Graphics


Austin, TX (PRWEB) June 06, 2015

A Brief History of GIFs:

The GIF has been adding motion to still imaging since 1987. In the beginning, GIF animation was reserved for the pros; the only people building them were clip art enthusiasts and pre-social media innovators looking to take their content viral. But as the development of sharing technology launched video content into the forefront, more and more GIF images started popping up within Internet space (thanks to a mixture of supply/demand and improved GIF generator technology). Today, companies like Cinegif and Cinemegraphs.com are making it easy for small businesses to build beautiful GIF images designed to upgrade a marketing campaign or support a new wave of premium web advertising.

Marketing with Gif:

-Email Marketing-

Looking to cut through email marketing noise? Perhaps a well-placed, high-res GIF image is just the answer for spicing up one’s ROI. With email marketing growing at about a 20% annual rate, marketers are looking harder than ever for techniques to instantly separate themselves from the rest of the competitors in their field. A unique, flowing image certainly fits that bill. In fact, companies like Coca Cola, American Apparel, and HubSpot are already rolling out GIF animation in their email marketing structure.

-Social Media-

One of the most advantageous components of modern day GIFs is how multi-dimensional they are. Video clips, memes, and multiple photography shots can all be edited to form one marketing tool. When GIF builders stumble upon a trending form of Internet culture (memes last year, for example), they can adapt their GIFs to meet that model, share it on social media pages and greatly increase their chances of promoting viral content. (Take, for example, Experian Marketing Services, a company claiming it’s seen 72% of its clients whove utilized animated GIF’s or cinemagraphs experience higher transaction-to-click rates.)

-Web Graphics-

Maintaining an updated web graphic is important to most businesses looking to stay on top of a fast-paced industry. After all, one isnt likely to view a clearly outdated site and claim, “Wow these guys really have it together!” But designing online eye candy is more important than just saving face. Recruiting GIF technology to one’s site could boost ad revenues, as ad men are continuously intrigued, fascinated and won over by both aesthetics and improved click-through rates.

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by the hassle-free printer and publisher Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock). (Studybreaks.com)







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How to Make an Email List with More Success than Imaginable Topic of DigitalMarketer.com Article


Austin, TX (PRWEB) June 18, 2012

Marketers have a bunch of places to go to find out how to make an email list, but none of them detail the conversion rate-boosting factors that make the lists appealing. The latest article from DigitalMarketer.com said that theres no magic formula that can increase email lists, but there are ways to increase opt-ins without having to increase web traffic.

Double Your List: How to Double Your Subscribers without Doubling Your Traffic is the latest Special Report being offered by Digital Marketer, the industry-leading company providing online businesses information on improving their marketing efforts. Double Your List is a must-have training course, said the article.

Whether businesses need ways to increase their list numbers or they need to start from scratch, the Special Report from Digital Marketer will show them the procedural steps. It makes the obvious connections between list members, online sales, and company profits. The article said a bigger list equals a bigger bottom line; its that simple.

Businesses know that staying on top of marketing and outreach trends is vital to their survival in todays dynamic online world. The online article said that finding out how to create a mailing list will give companies a wonderful source of business income. Capturing as many subscribers as possible is what makes the difference.

Digital Marketer has boiled down the hundreds of ways theyve found to boost conversion rates into a 15-page digitally-downloaded e-book. The ten best practices are shared in Double Your List and each one guarantees a better conversion rate, said the article.

The Special Report also takes care to advise marketers on the mistakes that could cost them dearly. Having a guide to explain the process of building an email list is super valuable, said the article.

Digital Marketer releases Special Reports to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports like this one, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

The online article said that as marketers search for improved email list and subscriber numbers, the Internet marketing world is passing them by. Instead of spending time looking for miracles, businesses can now turn to Digital Marketer for their expertise and authority. The Double Your List Special Report will show people how to make an email list that will promise business improvement, said the article.