Chicago, IL (PRWEB) June 18, 2012
Brand infringements and other trade identity threats are increasing at an alarming rate in todays Internet and celebrity-driven society, according to the authors of a new book that offers strategies for protecting and enhancing those brands.
Jonathan S. Jennings and J. Michael Monahan, in their new book, Trademarks and Unfair Competition: Critical Issues in the Law, focus on the most important issues facing businesses and individuals in preventing their hard-won brands from being preyed upon through infringement or unfair practices.
We wanted to create something that used our experience to help businesses, individuals or attorneys have a greater understanding not only of the risks and problems that they face, but of the best strategies to combat the infringement, Jennings said.
“In many cases a companys brand is its chief asset,” said Monahan, “so it is critical that a business know where the greatest risk is coming from, and then how to best protect against it.”
The book covers such topics as trademark dilution law; the protection of brand names on the Internet, including domain names; enforcement options against gray goods; identity rights; and strategies and other guidance for navigating the federal trademark registration process.
Both Jennings and Monahan are partners with Chicago law firm Pattishall McAuliffe.
Jennings, a graduate of Northwestern University School of Law, has counseled clients in a broad cross-section of industries on various aspects of intellectual property law.
Monahan, a graduate of Louisiana State University School of Law, focuses primarily on trademarks, copyrights, and trade secrets, and helps his clients establish, develop and protect their brand assets.
Trademarks and Unfair Competition: Critical Issues in the Law is available online at http://www.lawcatalog.com/product_detail.cfm?productID=17593.
About Pattishall McAuliffe
The law firm of Pattishall McAuliffe counsels clients on all aspects of brand protection, providing Litigation and enforcement advocacy, strategic planning for brand development, counseling on internet business development, due diligence for the sale or acquisition of trademarks, advertising clearance and representation in advertising disputes, copyrights, trade dress, trade secrets, right of publicity, social media practices, and implementation of domestic and inter national trademark protection and brand development strategies. Since its founding in 1883, the firm has defended some of the most valuable brands in the world.
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