The New Office Space Is All About Lifestyle

Boston, MA (PRWEB) June 30, 2012

Office space has been undergoing a major cultural revolution ever since post WWII. Directly after WWII, the office space became a reflection of self-worth. Then in the 80s it became a sharing open floorplan of cubicles. By the 90s, the high-tech start-ups pulled down the walls and the office space was wherever you could set down your laptop. We now live in a knowledge economy and lifestyle plays an important role in the office environment.

Small Army, a boutique ad agency, located in Bostons old Horticultural Hall, directly across the street from the Boston Symphony Orchestra tapped into this new trend in a big way. According to Steve Kolander, EVP/Creative Director of Small Army, We consider ourselves storytellers instead of ad guys, and we wanted an office space that felt more honest and less manufactured. In an effort to bring this unique direction to life, Small Army hired a young team of designers called The Makers Co. to make a space that was collaborative, free-thinking, imaginative and self-reflective.

Senior art director, Christian Williams of Small Army happened to be one of the Makers, and so with an intimate knowledge of its personality, Christian and his team began to sketch out ideas for the new space.

Leveraging the 30 ceilings, the initial concept began with dreams of a tree house. But, costs and a rapidly approaching move date quickly turned that plan into a phase 2 initiative.

Perhaps one of the more interesting and unique experiences about entering the Small Army workspace is the absence of a receptionist. Instead, graphics and unique architectural details serve as a guide into the space. The walkway is like falling through a rabbit hole into a storytelling factory. You pass through an editing bay room, and two phone rooms until you find yourself in a large living room with couches, chairs and 15-foot high windows with massive amounts of sunlight pouring in. Above the conference rooms sliding barnyard doors reads the moral to the Small Army story: The strongest relationships are built on shared beliefs. This is the centerpiece and rallying cry of every Small Army employee. According to Williams, The idea of working at a desk all day is antiquated thinking. Our goal was to create a variety of non-traditional spaces where people could break free of their desks and work in a setting that is most efficient to them.

As a result, The Makers created a caf

Space Exploration and Higher Education Will Both Benefit from New Partnership with NASA, Triad Semiconductor, Mentor Graphics and HBCU Communities

Winston-Salem, NC (PRWEB) June 15, 2012

An Agency-wide effort, the NASA Science and Technology Institute for Minority Institutions, or NSTI-MI, is a three-year competitive program designed to enhance the science, technology, engineering and math capabilities of HBCU students. The unique nature of Goddard’s arrangement is that it also involves a partnership with two private commercial companies.

Goddard, Alabama A&M University, Tuskegee University, along with Mentor Graphics in Wilsonville, Ore and Triad Semiconductor of Winston-Salem, N.C., have entered into a collaboration that will have university professors knowledgeable in microelectronics and computer science working with their students to build a library of electronic designs that can be rapidly and affordably built and used to design electronics for future spacecraft and instrument control.

“One of the challenges in undergraduate education is to have relevant and real design and build projects for students, said Lucy McFadden, Chief for Higher Education at Goddard. With efforts such as this, we have a ready structure to motivate students and give them a real learning environment with an exciting outcome.

Microelectronics design for space missions is demanding. Being able to optimize the size, weight and power of electronics is a mission critical activity for all projects. At the same time, outer space presents a harsh radiation environment requiring electronics to be able to operate under extreme conditions.

“Rapid development of electronics that meet size, weight and power requirements along with radiation-hardening will be critical to NASA’s future exploration efforts” said Lavida Cooper of the Applied Engineering and Technology Directorate at Goddard.

The researchers will utilize a design environment provided by Triad known as ViaDesigner. ViaDesigner is a new electronic design automation tool that enables system-level engineers, who have no previous integrated circuit design experience, to create their own application-specific integrated circuits. ViaDesigner is based on the Mentor Graphics SystemVision

Acquity Group New York Adds Jobs, Moves to New Space

(PRWEB) June 11, 2012

Acquity Group (NYSE MKT: AQ), a leading global Brand eCommerce and digital marketing company, announced today that it has relocated to a permanent space in New York Citys Flatiron District to accommodate a significant rise in employee headcount as more brands enlist the companys cross-channel expertise. New employees have been added in design, information architecture, digital strategy planning and technology to augment its existing staff, which is now four times the size since the beginning of 2012.

This announcement comes on the heels of Acquity Groups first quarter 2012 earnings report the companys first earnings statement since the successful completion of its IPO in April. Among other results, revenue grew by $ 12.8 million to $ 34.5 million, a year-over-year increase of nearly 60 percent.

Revenue gains were driven by organic growth as a result of continued demand for Acquity Groups services. Earlier this year, the company relocated both its San Francisco and Seattle offices to accommodate demand, and recently launched in the Canadian market with a new office in Ottawa.

Our success is built on a commitment to provide the highest quality brand experience solutions for our clients and their customers, said Andrew Walker, Acquity Group Vice President, Atlantic Territory Practice Lead. Our New York office houses a talented group of individuals who are experts in their field. Their grit and commitment to excellence enable us to add distinct value to clients digital presences a key driver of growth for our organization.

Founded in 2001, Acquity Group has been helping brands leverage the Internet to drive sales and enhance customer loyalty for more than a decade through an innovative mix of powerful technology and creative design known as Brand eCommerce. Although Acquity Group opened its first physical office in New York less than a year ago, the company has maintained a strong presence in this market since its inception, supporting a client base of prominent New York Metropolitan and international organizations, including Saks Fifth Avenue, LOreal, MAC, MetLife, Dun & Bradstreet, New York Philharmonic and Six Flags.

The new space, located on 6th Avenue and 19th Street in the Flatiron District, will support Acquity Groups growing workforce and client roster of major business-to-business and retail brands.

About Acquity Group:

Acquity Group is a leading global Brand eCommerce and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build firm customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America and Asia.

Jay Suites to Open Flagship Executive Office Space at 1441 Broadway

New York, NY (PRWEB) June 18, 2012

Since its founding in 2007, exciting things have been happening at Jay Suites. And now, more than ever, this statement proves to be true. As reported by the New York Post on May 30, 2012, the founders are happy to confirm the news of their flagship location opening in Times Square. And it seems Jay Suites is always on the lookout for the next strategic business center location.

Jay Suites is taking up residence at 1441 Broadway, occupying 23,000 square feet of space for its fifth business center location. The building occupies the entire block from Broadway to Seventh Avenue on 41st street. The building was designed by the architectural firm Buchman & Kahn and was constructed in 1929, spanning 38 stories and over 550,000 square feet. With an art-deco lobby and entrances from both Broadway and Seventh Avenues, the building is home to brands such as Liz Claiborne and Tommy Hilfiger.

A completely new build out of the fifth floor at 1441 Broadway is looking to offer one of the most coveted executive suites in Manhattan. The planned open date is just two weeks away. Incorporating the classy white and black marble flooring throughout a large glass entry area, seventy-six executive suites, three conference rooms, a fully equipped pantry, and a hotspot, Jay Suites Times Square may just become the model New York city office space.

Brothers Jack and Juda Srour launched Jay Suites five years ago. The brothers now have five prestigious locations: 30 Broad Street, 369 Lexington Ave, 1370 Broadway and 2 West 46 Street. The Srours report plenty of demand for serviced, flexible office space with conference rooms, and a modern d