Tag Archives: Digital

Google Accreditation for Devon Based Digital Agency

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Devon, UK (PRWEB UK) 18 July 2012

A Devon based digital marketing agency has been awarded official accreditation by Google, the worlds most popular search engine, for successfully completing their training in the Google AdWords and Google Analytics services.

e-Strategy, based in Berry Pomeroy, South Devon, were formed in 2001 by Eddie Bent, Managing Director who commented These accreditations are due reward for the time and money that we invest into the training and development of our team on an ongoing basis.

The accreditations mean that e-Strategy are now an approved Google Partner and with 5 Google AdWords Professionals and 2 Google Analytics Professionals in-house; possess one of the most experienced qualified teams in the South West.

Mr. Bent added We managed 100s of Google AdWords campaigns over the last 11 years for clients across Devon, the South West and throughout the UK and these accreditations reinforce our commitment to providing highly effective digital marketing campaigns to our clients that deliver an excellent return on investment.

For further details on e-Strategy, please visit http://www.e-strategy.net or contact a member of our team on 01803 203311.

Press Enquiries:

Eddie Bent

Managing Director

e-Strategy Limited

Tel: 01803 500110

Email: eddie(at)e-strategy(dot)net

Web: http://www.e-strategy.net

Images and logos available on request

About e-Strategy:

e-Strategy is a digital marketing agency based in Devon, South West England. Established in 2001, we offer a broad range of digital marketing solutions to businesses throughout the UK and Europe including SEO, paid search, social media marketing, website design and build, email marketing and website usability.

Our approach to digital marketing is based on the strategic planning of online marketing campaigns that enable our clients to reach their target audience effectively online and to increase revenues through their websites.

Weve worked across a plethora of industry sectors including fashion & retail, travel & hospitality, financial services, education, corporate and public sector, delivering digital marketing campaigns clients including Legoland Windsor, Truprint, Readers Union, South West Tourism, Regis PLC, The English Riviera, Pro Direct Soccer and Lovell Rugby.







Digital Marketer Video Blog Post Shows How to Use Bitly to Track Engagement

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Austin, TX (PRWEB) July 16, 2012

Digital Marketer has published a video blog post focusing on Bitly and its new and improved capabilities.

Josh Loposer, Digital Marketers Managing Editor, both writes and appears in the video blog, sharing his expertise with marketers across the Internet.

Theres a really cool feature in Bitlys newly revamped dashboard that allows you to do all kinds of awesome new things, said Loposer in the post, like track your blog engagement, see whos sharing your posts, and even spy on your competitions traffic.

Most Internet-savvy people know Bitlys link-shortening uses, saving valuable text real estate when every character counts in social media posts. Now Bitly is integrated with Facebook, Twitter, and WordPress so it can collect engagement data and create instant, custom graphic documentation of where the clicks are coming from.

Digital Marketer is keeping marketers in tune with the tools and measurements they can use to determine their own strategy effectiveness with insightful blogs and accompanying videos that explain the process.

Information like this is available on a daily basis on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. Its part of DMs continuing efforts to keep marketers across the globe up to date on whats affecting their business on every landscape.

Digital Marketers blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and bonus trainings available anytime from any online device.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.







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Digital Agency Elevated Third to Develop New Portal for PostNet

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Denver, Colorado (PRWEB) June 29, 2012

PostNet International Franchise Corp., the Denver-based franchisor of PostNet Neighborhood Business Centers, selected Denver digital agency Elevated Third to design and develop the companys new online portal. The digital agency is providing information architecture and development expertise to create an online tool that enables PostNet to manage the corporate brand while facilitating business for over 300 North American franchises.

PostNet chose to partner with Elevated Third due to the agencys extensive knowledge of Drupal, an open-source content management system that allows users to more easily manage a wide range of content types. The agency is redeveloping the companys current custom-coded intranet into a single, Drupal-interfaced portal with accessibility for an unlimited number of users. Along with the development of a new corporate portal, Elevated Third is maintaining several secondary PostNet sites, each already built within the Drupal CMS.

The new PostNet intranet will take full advantage of the versatility and powerful functionality that Drupal has to offer, granting company franchisees ease in reporting back to PostNets headquarters. In using Drupal, PostNet is able to leverage functionality that allows the company freedom to more easily make changes that do not require PostNet administrators to work directly with custom HTML.

PostNet anticipates that the new site structure, with its more friendly and organized user-interface, will allow business owners to better manage the operational health of each franchise online, while further extending the companys competitive reach as a resource in the business network industry. Elevated Third is excited to work alongside the international company, as the redesign project allows the agency to further apply its skills with backend development in intranet functionality.

Elevated Third is thrilled to further apply its development knowledge and resources to working with PostNets intranet and functionality. As a growing agency, its exciting to work with PostNet as they experience similar growth in their own industry. Were well-matched. Their evolving needs enable us to offer dynamic solutions, and further push the envelope, using Drupal as an intranet, says Megan Paladino, business development at Elevated Third.

About PostNet: Founded in 1993, Denver-based PostNet has more than 700 locations worldwide, including several hundred U.S. locations. Each locally owned and operated PostNet Neighborhood Business Center specializes in meeting the design, printing, copying and shipping needs of businesses and busy consumers, with a focus on exceptional, personal customer service. PostNet centers offer full-service digital printing; full- and self-service copying; document binding and finishing; and services like graphic design, computer rental stations, private mailbox rentals and more. They also offer expert packaging services and shipping with UPS, FedEx, DHL and the U.S. Postal Service. To learn more, visit http://www.postnet.com.

About Elevated Third: Elevated Third is a leading digital agency located in Denver, Colorado. Founded in 2005, the company specializes in web design and development, and offers a variety of other award-winning services including branding, email marketing, usability consulting and search engine marketing. Elevated Third has a unique approach that blends technological expertise and a specialization in Drupal-based web solutions. Their creative thinking has generated results-driven solutions for over 80 clients nationwide, from Fortune 500 companies to startups alike. For more information about Elevated Third, please visit elevatedthird.com, the company’s Facebook page, or follow them on Twitter at @elevatedthird.







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Graphic Designers Creating Futures as More Industries Go Digital

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Miami, FL (PRWEB) June 27, 2012

CBT College, a leading college for graphic designers, released information today showing that there is an increase in demand for graphic designers in the workforce as more companies increase their output in the digital arena. Graphic designers are the individuals who are behind some of the most famous brands and marks known worldwide. Website design, movie production, video game design, commercial art, and 3D animation are some of the popular areas of work where a demand highly trained professionals are on the rise as businesses look for experts to help them stand apart from their competitors.

According to a recent survey by the Bureau of Labor Statistics, the average hourly pay for a graphic designer is $ 23.15, which was higher than web designers and web interface designers. Some of the top graphic designers are earning over $ 103,000 annually. Between 2008 and 2018, the salary of a graphic designer is expected to increase 30% which is higher than the national average. You can see more detail statics by viewing the rise of graphic design infographic here.

Our graphic design curriculum emphasizes on learning the skills and techniques of computer graphics, digital imaging, and media production. Our faculty has extensive knowledge of their fields as they teach on the latest industry trends in their respective expertise. As we see the demand for graphic designers, we continue to focus on whats needed to provide our students the tools needed for achieving their dreams and build a great portfolio that will wow employers. said Fernando Larez, Director of Marketing for CBT College.

CBT College offers students a non-traditional graphic design curriculum covering web design, commercial art, and 3D animation condensed in a two year degree. This was intended to expose students to the most possible amount of content in an Associate of Science degree, and to give them a better chance to compete in a highly competitive job market. As more companies devote more resources to digitize their brand and message, graphic designers can see a bright future full of opportunities.







Digital Broadcasting and Proliferation of HDTV to Drive Growth in Broadcast Switchers Market, According to New Report by Global Industry Analysts, Inc.

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San Jose, California (PRWEB) July 06, 2012

Follow us on LinkedIn A key hardware component used in film/video production for selecting or switching between different video and audio signals from multiple sources, a broadcast switcher has evolved into an indispensable element of video broadcasting, and an integral part of the entire video transmission process. Switchers are used across the production world, including edit suite, remote trucks, and control rooms, among other production facilities. Such is the importance of switchers in broadcasting industry that without the same, a fully integrated video and television production cannot be realized. For instance, without a master control switcher, programs cannot be pulled together or achieve cohesion while moving from one program to another, thereby making it impossible to achieve a fully integrated television production.

The broadcasting industrys transition from analog to digital broadcasting and rapid proliferation of high-definition television (HDTV), thanks to regulatory requirements as well as consumer demand for high-quality video content, have especially set the stage for development of global broadcast switchers market. Digital broadcasting especially creates a business case for switchers, as they make it easy for broadcasters to select source video feed and route it, thereby making the process of digital broadcasting workflow more efficient. Also, with consumers demanding broadcast of major programs such as live sporting events and music concerts in HD format, the ensuing need for equipment that can enable broadcasters to add special effects to premium content has resulted in increasing the demand for switchers.

The recent economic recession however had its impact on the overall broadcasting sector, as weak budgetary conditions and tight credit markets put temporary breaks on high-value infrastructure investments, thereby slowing down broadcast activity during the period. TV broadcasters especially suffered twin blow in recent years as the global economic recession took its toll on production budgets and squeezed advertising revenue. Establishing new broadcast facilities typically involves huge capital investment for purchasing broadcasting equipment such as cameras, camera control units, lighting equipment, converters, controllers, cables, digital audio mixers, on-field audio recorders, mobile video studios, encoders, video conversion software and most importantly switchers or vision mixers. Lack of sufficient investments during recession therefore, not surprisingly, caused considerable delays in establishing new studios or upgrading the existing facilities, and launching new programs or channels, thereby affecting industry prospects for equipment manufacturers, including switcher manufacturers during the period. Recovery in global economy in the year 2010 and the accompanying resurgence in growth fundamentals such as rise in consumer demand for high-quality premium content, increase in video production, and improvement in capital spending by broadcasters however helped put growth back on track in the switchers market. Acceleration in high-value projects such as production automation, digitalization and migration to HDTV and 3D formats also has and will continue to drive demand for advanced switchers over the next few years. Additionally, with new studios, channels and OB vans being planned, new orders for a range of equipment including switchers will only increase further in the upcoming years.

With TV broadcasters across the globe promising 24-hour programming, bringing several television channels and programs in high-definition format, the need to cut broadcasting costs and improve efficiency becomes even more critical. Against this backdrop, production automation, which helps in creating more programs with high level of efficiency and reduced costs, is therefore rapidly gaining attention. This growing focus on production automation is in turn driving rich prospects for production automation systems and its key components such as switchers, which allow program directors to shift from one camera to other and cue in graphics, all in an automated environment. Demand for hybrid automation systems is especially strong and poised to benefit from this trend are component devices such as routers, character generators, and most importantly, switchers.

As stated by the new market research report on Broadcast Switchers, Asia-Pacific represents the fastest growing regional market, with dollar sales from the region waxing at a CAGR of about 14% over the analysis period. Emerging markets such as India and China with booming broadcast sectors especially are making considerable investments in latest equipment design, thus driving opportunities for advanced switcher products in the region.

Major players in the global marketplace include Blackmagic Design Pty. Ltd., Broadcast Pix, Inc., Evertz Microsystems, Ltd., FOR-A Company Ltd., Grass Valley USA, LLC., Harris Corporation, IHSE USA, Ltd., Ikegami Electronics (U.S.A), Inc., JVC Professional Products Company, Kramer Electronics Ltd., Miranda Technologies, Inc., NEC Corporation, Ross Video Limited, Semtech Canada Inc., Snell Group, Sony Electronics, Inc., and Utah Scientific, Inc., among others.

The research report titled Broadcast Switchers: A Global Strategic Business Report announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in US$ Million for major geographic markets including North America, Europe (France, Germany, Italy, UK and Rest of Europe), Asia-Pacific and Rest of World.

For more details about this comprehensive market research report, please visit

http://www.strategyr.com/Broadcast_Switchers_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

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Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

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Breastfeeding is Being Revolutionized as FeedArt Presents a Combined Digital Device Bundled With a Smartphone App

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United States (PRWEB) June 09, 2012

The major difficulty with breastfeeding is real-time knowledge of how much a baby has nursed. Blocked channels and several other medical and physiological reasons may cause malnutrition. Up until now, no reliable, accurate, real time and with no interference to the baby’s nursing cycle, was available.

With FeedArt for the first time, babies may nurse freely while their mothers are able to keep track of the quantities he eats in real-time. This newly designed electronic, noninvasive, device presents accurate detailed information on the Smartphone, which can also shared on-line with the baby’s Doctor and lactation advisor, regarding each nursing cycle. It keeps historical data and comparable to past nursing and common averages for the baby’s age.

FeedArt will show real-time information needed concerning the baby’s eating. Quantities, flow, amount per breastfeeding comparable nursing history and more will be graphically presented on the Smartphone screen. FeedArt will memorize all the information and show daily & monthly eating habits, in order to keep track of the baby’s proper development.

KNOW THIS:

Scientific research shows breastfeeding as the healthiest way for babies to grow and develop. It improves their immune system and prevents diseases, infections and allergies. Breastfeeding does not always go smoothly and it is difficult to know how much babies have actually consumed. Today more and more women around the world are aware of this fact and are searching for ways to keep track of their baby’s feeding habits and volume.

Worldwide statistics show that up to 35% of women that breastfeed say they have to know exactly how much their baby has consumed. Our newly designed product measures babies’ consumption and precisely evaluates the milk flow.







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