Layer One Media Expands to Chicago


Chicago, IL (PRWEB) August 06, 2012

Digital agency Layer One Media recently opened the doors to their new 5,000 sq. ft. loft space in Chicagos West Loop neighborhood. Established in Milwaukees Third Ward, the agency has created and developed strategic digital marketing tools, intrepid concepts and user experiences for local and national brands such as Dean & DeLuca, GE Healthcare, Kohler, Sargento, Northwestern Mutual and Subzero.

Layer One Media specializes in providing services and ideation to enhance online involvement and interaction. President Brody Buss, Director of Business Development Ryan Janecek, Creative Director Jason Reimer and Director of Operations Scott Hill lead the charge for the competitive third coast player positioned to remarkably extend and diversify their client outreach.

Layer One Media has dedicated two years planning the expansion, seeking to collaborate with agencies, connect with clients and brands, and to support campaigns that will leverage and increase the companys national presence. The studio has already begun developing relationships with agencies with projects in the pipeline including a high-traffic Facebook app for a major consumer brand.

As a boutique digital shop, in order to grow we need forward thinking partners, clients and opportunities, states Buss. Chicago has great advertising agencies that are those forward thinking partners, but they might not have all the digital resources to deliver and thats where we would like to come in.

Layer One Media prides itself on utilizing non-traditional digital marketing tactics for diverse brands across several industries. The company implores proven communication methods, compelling design and technology to engage users and create memorable online experiences true brand impressions. From audience insights and competitive vulnerabilities they make decisions that are grounded in facts and real opportunities for their clients. Capable of fully integrating and collaboratively executing digital concepts, Layer One Media helps clients execute in a measurable way. Measurement and insights are at the core of what they do without sacrificing big ideas and award-winning creative.

The Chicago market is perfect for a creative, niche, ahead-of-the-curve, digital shop like ours, says Buss. Having access to collaborate with agencies and brands in a bigger market allows us to focus on what we do best. As Layer One Medias President, Buss has led the agency since founding it in 2000. Buss is a forward thinking visionary with an ambitious drive for fulfilling and sustaining business growth. He began his career in digital technology recognizing the importance and demand for a digital-only agency with an eye for design. Using a pragmatic approach and a broad understanding of current and emerging technologies, Buss implements business growth strategies, intuitively recognizes the needs of his clients and strives to help them achieve their objectives by building a team of innovators and technologists around him.

For five years Director of Business Development Ryan Janecek has managed the companys client and partner relationships and has helped Layer One win and maintain some of their key clients including Kohler Company, Dean & DeLuca, GE Healthcare, Sargento and Northwestern Mutual. He has extensive experience in technical and solution-orientated sales as well as a long history managing large accounts for fast growing companies and corporations in the technology sector including Cisco Systems, Inc.

Layer One Medias Creative Director Jason Reimer brings over 15 years of design and creative direction to the company. Hes provided creative branding and strategies on active lifestyle brands including Trek Bicycles and Nike Cycling. Reimer joined the company over a year ago and has cultivated Layer Ones team of user experience planners and visual designers to create compelling, branded digital experiences for their clients.

Director of Operations Scott Hill has been with Layer One Media for over two years in charge of production, process, quality and finance. With nearly two decades of management experience in technology and new media, Scott has a unique understanding of management and production strategy in progressive, ever-changing industries. Aside from leading the producer team and attracting top talent to the agency, Scott also leverages his business experience to help deliver strategy and digital tactics for key clients.

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Founded in 2000, Layer One Media is a digital creative agency with offices in Milwaukee and Chicago. Their accomplished digital team redefines their clients marketing trajectory using proven strategies, user-centered design and innovative technologies to activate and build meaningful connections with consumers and business-to-business audiences for clients such as Kohler, GE Healthcare, Northwestern Mutual, Sargento and Dean & DeLuca. The company applies sophisticated intelligence to align with clients goals helping them understand their obstacles, reveal opportunities, connect with new markets and increase their business.

Layer One Media, Advancing Brands Online.







gen-E Integrates Social at the Platform Layer to Maximize Collaboration and Transform IT Process Automation With New Resolve 3.3 Software

Orlando, FL (PRWEB) June 04, 2012

gen-E (formerly generationE Technologies), a global IT process automation (ITPA) software company, today announced Resolve 3.3, the new release of its Resolve Social ITPA software. The new offering goes well beyond embedding enterprise social to integrate it at the Resolve platform layer, allowing collaboration to have a stronger impact on business process efficiency improvements and cost savings across customer care, service desk, cloud, provisioning and other areas of the enterprise.

Resolve 3.3 will be unveiled at the Gartner IT Infrastructure & Operations Management Summit 2012 in Orlando, Fl., June 5-7.

gen-Es complete end-to-end approach to enterprise social ensures that operational efficiencies are optimized as collaboration is deeply integrated within business processes to eliminate human error and inconsistencies and reduce complexities, costs and service delays, while also improving quality, said Casey Kindiger, CEO of gen-E.

According to an June 30, 2012 Gartner research report, Sources for Social and Collaboration Functions to Embed in Business Processes, by David Mario Smith and Nikos Drakos, Enterprises can increase the efficiency and agility of business processes if they embed social and real-time collaboration functions in them. This integration could reduce the inefficiencies and mistakes caused by implementing collaboration technologies separately from the applications that help execute business processes.

With Resolves new real-time enterprise social capabilities, users across the enterprise can use the platform to: