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New Article Details How Avoiding Five Simple E-commerce Mistakes can Help Companies Retain Customers and Make More Money

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Nashville, TN (PRWEB) June 17, 2012

Customers are always looking for easier ways to shop – avoid the crowded roadways and strip malls – find time to do the more important things in life. So businesses can make sure they are giving their customer what they want, HortonGroup.com has listed five common errors that are sure to drive customers away from their e-commerce website.

A bad shopping experiences at an online location can be just as horrific as one that takes place at physical storefront. For most businesses investing in an e-commerce website is a matter of common sense; however, a poorly designed and managed e-commerce tool will do more harm than good. As the number of people using the web almost exclusively to do the majority of their shopping grows, companies need to reevaluate what they are doing to make that online shopping experience more convenient.

There are a number of factors that come into play when managing an e-commerce website. Horton Group asks businesses to focus on five essential elements of their e-commerce website and ask themselves if they are doing them right. Things to consider when designing an e-commerce website range from overall website performance to e-commerce product management. A slow website, unclear menu navigation and high shipping costs are all factors that can turn customers away and send them to the competition. For more in-depth information on the five e-commerce mistakes that will tank an online store, read the full article at the Horton Group blog.

About Horton Group

Horton Group is focused on helping businesses maximize profits and retain customers through their professional marketing and advertising services. Since 1996 Horton Group has been assisting companies all around Middle Tennessee and across the country with ecommerce website design. The also offer a wide variety of print and online services such as, graphic design, social media management, media buying and strategic business planning.

For more information on Horton Group and their services contact them at, 615-292-8642.







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NXP Introduces Dual LIN Transceiver for Smaller, Lighter and More Cost-Efficient Modules in the Car

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Eindhoven, Netherlands and Hamburg, Germany (PRWEB) June 12, 2012

NXP Semiconductors N.V. (NASDAQ: NXPI) the worlds largest supplier of in-vehicle networking semiconductors today announced the availability of the TJA1022, a dual LIN 2.2 transceiver that provides an interface between a LIN master/slave protocol controller and the physical bus in a LIN network. It combines two LIN transceivers into a single package, offering more compact, flexible and cost-efficient modules in the car. The TJA1022 is primarily intended for modules with multiple LIN sub-networks such as body control modules, gateway modules, and intelligent parking assistance that enhance passenger comfort and the overall driving experience.

As the number of electronic control units in the car is growing, there is an increasing need for LIN nodes in networks, creating pressure for manufacturers to respond to larger system complexity, says Toni Versluijs, vice president and general manager, In-Vehicle Networking, NXP Semiconductors. We developed the TJA1022 in collaboration with major automotive manufacturing customers around the world, responding to their needs for a product which would offer more functionality in a smaller footprint.

The TJA1022 offers module suppliers the possibility to further reduce design costs by eliminating the need for an external protection diode due to excellent intrinsic ESD protection of the transceivers. The TJA1022 is LIN 2.0, LIN 2.1, LIN 2.2 and SAE J2602-compliant, as well as compatible with K-Line. It is also fully software and pin-compatible with other NXP LIN products including the TJA1027, and thus supports a flexible, scalable platform approach.

For convenience, the new transceiver is available in two package variants: an SO14 package and an HVSON14 package. The HVSON (Plastic thermal enhanced very thin small outline package; no leads) packages are the next step in evolution of packages for automotive in-vehicle networking transceivers, while the leadless dark green RoHS (halogen free and Restriction of Hazardous Substances) packages are compliant with improved Automated Optical Inspection (AOI) capability. Both packages are automotive-qualified according to AEC-Q100 grade 1.

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How to Make an Email List with More Success than Imaginable Topic of DigitalMarketer.com Article

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Austin, TX (PRWEB) June 18, 2012

Marketers have a bunch of places to go to find out how to make an email list, but none of them detail the conversion rate-boosting factors that make the lists appealing. The latest article from DigitalMarketer.com said that theres no magic formula that can increase email lists, but there are ways to increase opt-ins without having to increase web traffic.

Double Your List: How to Double Your Subscribers without Doubling Your Traffic is the latest Special Report being offered by Digital Marketer, the industry-leading company providing online businesses information on improving their marketing efforts. Double Your List is a must-have training course, said the article.

Whether businesses need ways to increase their list numbers or they need to start from scratch, the Special Report from Digital Marketer will show them the procedural steps. It makes the obvious connections between list members, online sales, and company profits. The article said a bigger list equals a bigger bottom line; its that simple.

Businesses know that staying on top of marketing and outreach trends is vital to their survival in todays dynamic online world. The online article said that finding out how to create a mailing list will give companies a wonderful source of business income. Capturing as many subscribers as possible is what makes the difference.

Digital Marketer has boiled down the hundreds of ways theyve found to boost conversion rates into a 15-page digitally-downloaded e-book. The ten best practices are shared in Double Your List and each one guarantees a better conversion rate, said the article.

The Special Report also takes care to advise marketers on the mistakes that could cost them dearly. Having a guide to explain the process of building an email list is super valuable, said the article.

Digital Marketer releases Special Reports to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports like this one, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

The online article said that as marketers search for improved email list and subscriber numbers, the Internet marketing world is passing them by. Instead of spending time looking for miracles, businesses can now turn to Digital Marketer for their expertise and authority. The Double Your List Special Report will show people how to make an email list that will promise business improvement, said the article.