How to Do Website Optimization with Guaranteed Results Is the Topic of DigitalMarketer.com Article


Austin, TX (PRWEB) June 15, 2012

Learning how to do website optimization makes any marketers job easier. According to a recent article on DigitalMarketer.com, the combination of varying web marketing strategies is enough to drive a marketer crazy. Considering the countless variables involved in each technique, where is a marketer supposed to turn for useful advice?

Digital Marketer is offering an expert guide in website optimization with its new Special Report 43 Split Tests: A Cheat Sheet for Whats Working Now. It provides dozens of strategies for boosting conversion rates, and promises an increase in online sales. The article said the Special Report suggestions apply to all markets and will work in all industries.

More than ten years of research and analysis went into 43 Split Tests, and it used real web traffic for every test. The article said marketers now have access to the best quality-assured variables for the most productive techniques. The cream of the crop is offered in the Special Report, representing marketing advice thats as good as gold.

Things as simple as the fonts, sizes, and colors used in opt-in forms and squeeze pages can make a huge difference in customer motivation, said the article. Readability and retention is whats most important, and 43 Split Tests has devised ways to capitalize on those aspects.

For instance, there is a one-click method to improving fonts that is so unbelievably easy that marketers will kick themselves for not implementing it sooner. Once its done, the article said conversion rates have been proven to increase by 5%. That sort of information is what makes 43 Split Tests so valuable, said the article.

43 Split Tests shares the raw information that marketers need to quickly adjust their campaigns to produce instant improvements. The article said that conversion rates and opt-ins can be increased by two, three, and sometimes four times the original amount.

Digital Marketer releases Special Reports to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through training courses, strategic plans, blogs, and Special Reports like this one, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

Successful marketing is hard to do without committing costly mistakes, said the online article. Knowing what works across the marketing board is priceless. Seeing the tactics in 43 Split Tests is like peering into a professional marketers research notebook. Find out how to do website optimization and improve a businesss online approach with Digital Marketers help, said the article.







More Strategic Planning Press Releases

New eBook: The Ultimate Conversion Rate Optimization Guide Now Available to Help B2B Firms Increase Website, Landing Page, and Pipeline Conversion Rates

(PRWEB) June 04, 2012

Demand Generation is persuasion. Persuade to click; persuade to engage; persuade to call; persuade to sign-up; persuade to add-to-cart. When it comes to conversion rate optimization, the art of persuasion is just as critical as before-the-funnel marketing messages such as advertising and paid search. If a website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship, and go to competitors, because the website’s persuasion architecture is not optimized.

With so much attention to buyer 2.0 research habits, social media, SEO, and other digital channels that contribute to a prospects trail to a firm’s website, its no wonder sales has much pressure to close, as well as an increased reliance on how well the marketing team generates quality-sellable leads. A firm’s sales performance, as well as your firms growth, relies on the marketing teams strategic efforts to bring quality prospects to its website or landing page, and to persuade those visitors to become leads.

Thats why Mosenson’s latest eBook, Convert! Optimizing Website & Landing Page Conversions for Lead Generation was written. Convert! is meant to describe and showcase strategies and tactics that can contribute to an increased website conversion rate. Mosenson explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Among the topics covered:

Planning a persuasive website. Every page on a website must contribute to the persuasive story, no matter where in the buying cycle a prospect may be. Mosenson reviews key concepts and showcases a case study of a website that doesnt get how to be persuasive for conversion.

Landing Page Optimization. Once a visitor comes to your landing page via search, social, or online display because of a persuasive message, if that potential prospect isnt persuaded to continue the conversion process, theres problems with the landing page strategy. Mosenson takes a deep dive into landing page strategy, and shows how to increase conversions.

Content That Converts. Relevant content is one of the key reasons prospects choose to do business with B2B firms. If youre in sales, please make sure marketing understands its buyers needs, so that the content can contribute to solving those needs.

The Role of Nurturing. Marketing automation continues to infiltrate B2B firms. Why? Because of the automated qualification and email marketing process. Lead Nurturing, or drip marketing, is an essential strategy to guide that lead conversion into a sales conversion. Its the process; but most of all, its the content that mostly contributes to increased sales opportunities.

Testing and Measurement. All elements of a landing page should be tested. Many tools exist that offer testing platforms. Without testing (and learning), theres no way to judge the effectiveness of a landing page. Testing increases conversions, and that means more leads to sales.

Retargeting. A subject not discussed much when writing about conversion optimization, but technology exists to serve banner ads to those who visited your landing page or website but did not convert, or even targeting those who search for terms that you sell but do not ever reach your website (thats called search retargeting). Mosenson reviews the strategy.

Pipeline Conversion. Finally Mosenson introduces an app that takes conversion to the bottom funnel level by demonstrating how this new app can optimize the pipeline and sales process, increase close rates, and generate increased revenue.

This is the only ebook of its kind that attempts to address all components of conversion rate optimization, as explained by a sales team. Its a fun read; but also compelling. If Marketing has not taken advantage of many of the concepts Mosenson describes, then theres work to be done.

The new ebook can be downloaded from NuSpark Marketing’s website by clicking http://www.nusparkmarketing.com/resources/ebooks-webinars-b2b-content/