InfiniteSkills | InDesign CS6 Tutorial Video Course – A Beginners Guide to Professional Page Layout and Digital Publishing


(PRWEB) August 23, 2012

Video training provider InfiniteSkills Inc. has announced its new Adobe InDesign CS6 Tutorial Video course targeted toward beginners, which includes 119 lessons on professional layout techniques for print production and Web formats.

Adobe InDesign CS6 Tutorial Video – Training Course on DVD

The 13.5-hour training video course covers the fundamentals of professional layout and new features unique to InDesign CS6. Using centralized hands-on examples such as annual reports, newsletters and multi-chapter books, this InDesign training series demonstrates publishing techniques and workflows in real time, with narrated tips and assistance from author Jeff Witchel.

Jeff Witchel is an Adobe Certified Instructor and Certified Expert for InDesign with over 19 years of experience in computer-based layout and graphic design. After more than a decade as a creative professional in advertising and publishing, he has become a leading independent educator in layout and design. Witchel has led personal training seminars for leading ad firms, and has authored articles, books and tutorials on Adobe InDesign and Illustrator.

The InfiniteSkills Adobe InDesign CS6 Tutorial Video Course begins with an introduction to the program’s updated graphical user interface, with tips on learning and customizing the program’s primary tools based on frequency of use. From here, the training moves into the basics of layout, focusing on proper measurement and developing pages based on preconfigured and custom designs.

The next sections of the course focus on the ability of InDesign to format and structure text, from the fundamentals of placing text blocks on a page to creating paragraph styles that can standardize the appearance of specific lines and sections throughout longer documents and books.

After going over tips for layout on long documents, the InDesign CS6 tutorials explore the use of graphics and color, with lessons on transparency and special effects. Finally, the InDesign training course offers tips on printing, including preflight profiles for professional publishing as well as useful guidelines for creating booklets from desktop printers.

“Jeff’s years of experience in layout have shaped this course into more than just a walkthrough of InDesign’s features and tools,” said Chris Johns, content coordinator for InfiniteSkills. “Viewers will also gain a perspective in designing documents that people will naturally respond to, and follow from beginning to end.”

To demonstrate the program’s newer interactive capabilities, the last two chapters of the InDesign CS6 training highlight the program’s multimedia and eBook publishing tools. Topics include adding hyperlinks and buttons, and preparing documents for full compatibility with the EPUB2 and EPUB3 formats.

The full InfiniteSkills Adobe InDesign CS6 Tutorial Video course retails for $ 99.95. The complete training package includes accessible work files, and both the downloadable and DVD-ROM editions of the training can be viewed on Mac and Windows computers. Purchase options are available worldwide, with free shipping throughout the United States and Canada.

More information on the InDesign CS6 training for beginners and 21 free demos can be found on the tutorial product page.

http://www.infiniteskills.com/training/learning-adobe-indesign-cs6.html

About InfiniteSkills Inc

InfiniteSkills is an innovator in the field of technology software training. The firm’s progressive approach teaches complex topics by focusing on task-oriented training.This allows users to intuitively grasp a wide range of skills they can seamlessly integrate into their daily workflow. With DVDs, digital downloads, and iPad editions of its training titles, the company delivers professional quality training to customers anywhere they want to learn.







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New eBook: The Ultimate Conversion Rate Optimization Guide Now Available to Help B2B Firms Increase Website, Landing Page, and Pipeline Conversion Rates

(PRWEB) June 04, 2012

Demand Generation is persuasion. Persuade to click; persuade to engage; persuade to call; persuade to sign-up; persuade to add-to-cart. When it comes to conversion rate optimization, the art of persuasion is just as critical as before-the-funnel marketing messages such as advertising and paid search. If a website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship, and go to competitors, because the website’s persuasion architecture is not optimized.

With so much attention to buyer 2.0 research habits, social media, SEO, and other digital channels that contribute to a prospects trail to a firm’s website, its no wonder sales has much pressure to close, as well as an increased reliance on how well the marketing team generates quality-sellable leads. A firm’s sales performance, as well as your firms growth, relies on the marketing teams strategic efforts to bring quality prospects to its website or landing page, and to persuade those visitors to become leads.

Thats why Mosenson’s latest eBook, Convert! Optimizing Website & Landing Page Conversions for Lead Generation was written. Convert! is meant to describe and showcase strategies and tactics that can contribute to an increased website conversion rate. Mosenson explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Among the topics covered:

Planning a persuasive website. Every page on a website must contribute to the persuasive story, no matter where in the buying cycle a prospect may be. Mosenson reviews key concepts and showcases a case study of a website that doesnt get how to be persuasive for conversion.

Landing Page Optimization. Once a visitor comes to your landing page via search, social, or online display because of a persuasive message, if that potential prospect isnt persuaded to continue the conversion process, theres problems with the landing page strategy. Mosenson takes a deep dive into landing page strategy, and shows how to increase conversions.

Content That Converts. Relevant content is one of the key reasons prospects choose to do business with B2B firms. If youre in sales, please make sure marketing understands its buyers needs, so that the content can contribute to solving those needs.

The Role of Nurturing. Marketing automation continues to infiltrate B2B firms. Why? Because of the automated qualification and email marketing process. Lead Nurturing, or drip marketing, is an essential strategy to guide that lead conversion into a sales conversion. Its the process; but most of all, its the content that mostly contributes to increased sales opportunities.

Testing and Measurement. All elements of a landing page should be tested. Many tools exist that offer testing platforms. Without testing (and learning), theres no way to judge the effectiveness of a landing page. Testing increases conversions, and that means more leads to sales.

Retargeting. A subject not discussed much when writing about conversion optimization, but technology exists to serve banner ads to those who visited your landing page or website but did not convert, or even targeting those who search for terms that you sell but do not ever reach your website (thats called search retargeting). Mosenson reviews the strategy.

Pipeline Conversion. Finally Mosenson introduces an app that takes conversion to the bottom funnel level by demonstrating how this new app can optimize the pipeline and sales process, increase close rates, and generate increased revenue.

This is the only ebook of its kind that attempts to address all components of conversion rate optimization, as explained by a sales team. Its a fun read; but also compelling. If Marketing has not taken advantage of many of the concepts Mosenson describes, then theres work to be done.

The new ebook can be downloaded from NuSpark Marketing’s website by clicking http://www.nusparkmarketing.com/resources/ebooks-webinars-b2b-content/