Law Firms Struggle with New Paradigm: Successful Firms Embrace Corporate Model


Denver, CO (PRWEB) June 06, 2012

In recent years, law firms have been faced with new economic and business realities. The old model of the institutionalized law firm wherein each lawyer takes turns managing the firm, is being trumped by the reality of changing attorney-client arrangements and the growing necessity of paying careful attention to support staff development. Many firms are learning that they are in need of an employee development plan just as much (and sometimes even more) than their corporate counterparts.

There is an onset of increased mergers, downsizing, and a new model of partnerships with like-minded businesses, in order to offer a variety of services to clients, who are looking for complete solutions versus simply the services of one or two attorneys. These include accounting services, project management support, temporary CEO assignments, and strategic business planning services, potentially all under the umbrella of one law firm.

The core challenges in making this transition include developing competencies in staff members that have not been previously addressed, such as taking personal responsibility for outcomes, learning successful communication tactics, finding new ways to handle conflict, paying attention to behavioral styles, and managing not only a single role in the firm, but also self-management with respect to the entire firm and long-term career planning.

Law firm employees are now being asked to interact and work successfully with a variety of professionals, and increase their personal effectiveness in order to help their firms make the transition to the new paradigm that offers a variety pack of services along with new and flexible arrangements.

Employee Development Systems, Inc. is now providing programs, such as Increasing Personal Effectiveness that help firms address the core issues they have encountered in these new situations, and shows all the law firm staff employees how to perform more effectively with each other and with outside communication.

Specifically, the Increasing Personal Effectiveness program is being utilized by law firms to successfully instruct employees in the importance of personal accountability, help them develop professional competencies, and develop an understanding of how behavior impacts personal and professional effectiveness, specifically in the legal setting.

About Employee Development Systems, Inc.

Employee Development Systems, Inc. is a Colorado-based professional development firm that was founded in 1979 and offers employee development, management development, leadership and professionalism courses and accompanying behavioral style assessments, surveys and other tools. Employee Development Systems, Inc. provides services worldwide to Fortune 500 clients as well as small to medium-sized businesses.

The organizations mission is to enhance the interpersonal skills needed to perform at a more productive level, to develop a workforce that adapts to change, and is creative and innovative and to make the client organization the employer of choice. This is accomplished through establishing trust, building relationships and fostering behavioral change. Employee Development Systems, Inc. training and development initiatives address employee engagement, multiple generations in the workplace and the ramifications of social media and collaboration.







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New eBook: The Ultimate Conversion Rate Optimization Guide Now Available to Help B2B Firms Increase Website, Landing Page, and Pipeline Conversion Rates

(PRWEB) June 04, 2012

Demand Generation is persuasion. Persuade to click; persuade to engage; persuade to call; persuade to sign-up; persuade to add-to-cart. When it comes to conversion rate optimization, the art of persuasion is just as critical as before-the-funnel marketing messages such as advertising and paid search. If a website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship, and go to competitors, because the website’s persuasion architecture is not optimized.

With so much attention to buyer 2.0 research habits, social media, SEO, and other digital channels that contribute to a prospects trail to a firm’s website, its no wonder sales has much pressure to close, as well as an increased reliance on how well the marketing team generates quality-sellable leads. A firm’s sales performance, as well as your firms growth, relies on the marketing teams strategic efforts to bring quality prospects to its website or landing page, and to persuade those visitors to become leads.

Thats why Mosenson’s latest eBook, Convert! Optimizing Website & Landing Page Conversions for Lead Generation was written. Convert! is meant to describe and showcase strategies and tactics that can contribute to an increased website conversion rate. Mosenson explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Among the topics covered:

Planning a persuasive website. Every page on a website must contribute to the persuasive story, no matter where in the buying cycle a prospect may be. Mosenson reviews key concepts and showcases a case study of a website that doesnt get how to be persuasive for conversion.

Landing Page Optimization. Once a visitor comes to your landing page via search, social, or online display because of a persuasive message, if that potential prospect isnt persuaded to continue the conversion process, theres problems with the landing page strategy. Mosenson takes a deep dive into landing page strategy, and shows how to increase conversions.

Content That Converts. Relevant content is one of the key reasons prospects choose to do business with B2B firms. If youre in sales, please make sure marketing understands its buyers needs, so that the content can contribute to solving those needs.

The Role of Nurturing. Marketing automation continues to infiltrate B2B firms. Why? Because of the automated qualification and email marketing process. Lead Nurturing, or drip marketing, is an essential strategy to guide that lead conversion into a sales conversion. Its the process; but most of all, its the content that mostly contributes to increased sales opportunities.

Testing and Measurement. All elements of a landing page should be tested. Many tools exist that offer testing platforms. Without testing (and learning), theres no way to judge the effectiveness of a landing page. Testing increases conversions, and that means more leads to sales.

Retargeting. A subject not discussed much when writing about conversion optimization, but technology exists to serve banner ads to those who visited your landing page or website but did not convert, or even targeting those who search for terms that you sell but do not ever reach your website (thats called search retargeting). Mosenson reviews the strategy.

Pipeline Conversion. Finally Mosenson introduces an app that takes conversion to the bottom funnel level by demonstrating how this new app can optimize the pipeline and sales process, increase close rates, and generate increased revenue.

This is the only ebook of its kind that attempts to address all components of conversion rate optimization, as explained by a sales team. Its a fun read; but also compelling. If Marketing has not taken advantage of many of the concepts Mosenson describes, then theres work to be done.

The new ebook can be downloaded from NuSpark Marketing’s website by clicking http://www.nusparkmarketing.com/resources/ebooks-webinars-b2b-content/