Esteemed Bank Executive Says Interbank Competition is the Cause for High Australian Mortgage Rates and Not the Euro Debt Crisis


Perth, Western Australia (PRWEB) June 13, 2012

The Mortgage Gallery Rockingham, in light of new reports showing that high interest rates are caused by the competition of banks, has announced that it is improving its roster of products and services, including its home loans in Kwinana and Rockingham, as well as its Cockburn home loans.

In a statement released by Cameron Clyne, the chief executive of National Australia Bank (NAB), the debt crisis in Europe is not the one which should be blamed for the upsurge in mortgage rates in Australia. Instead, he said that it is the fierce competition between banks which have raised interest rates accordingly.

“What is happening in Europe is not having an impact on our cost of funding today because we can always sit out of the [wholesale debt] market for a period,” Clyne said.

In its latest move, NAB lowered its deposit rates by 50 basis points which is equivalent to the rate cut imposed by the Reserve Bank of Australia on May. But other banks have maintained their high deposit rates in the hope of capturing a wider share of the savings market.

The NAB chief executive, aside from being known as the designer behind the breakup marketing strategy, is also known for his decision to avoid billions of dollars worth in write-downs when he closed the NAB Capital and instead traded out collateralised debt obligations, as well as refusing to take a write down of the British operations of his bank.

In defending his moves, Clyne said: “The only person that benefits from writing off the UK is me. If you took a $ 3 billion to $ 4 billion loss, that is a real loss of wealth to shareholders and people tend to forget it is a genuine hit.”

But the NAB executive admits that his actions that were meant to balance the interests of investors, the government and customers, may not be entirely accepted by others. In addition, he says that all the debate about imposed interest rates will not help at all.

Clyne said, “I am not defending bank profits. If society thinks our profits should be half [what they are], I don’t have a problem as long as we also debate what the implications would be in terms of ratings and dividends and access to overseas money.”

With its strategies designed to deviate from the norms in the industry, NAB has been getting much attention from the market which is considerably good news for the institution, considering that the banking industry, as a whole, received wide public disapproval.

As of this time, NAB is the first bank to have put down fees, thereby winning over the support of the public. Concurrently, it has also committed itself to providing the lowest mortgage rates, as well as lesser rack-rate discounting.

In accordance with these developments, The Mortgage Gallery Rockingham has declared that it will continue working with leading lending institutions that can provide reasonable and affordable home loans in Cockburn, Rockingham, Kwinana and other similar transactions within the greater Perth area – all for the benefit of its current and prospective clients.

The Mortgage Gallery Rockingham is a mortgage broking firm composed of reputable and efficient mortgage brokers in Rockingham, Kwinana, Cockburn and other Perth areas. If you want to make inquiries, do not hesitate to give them call at (08) 9527 1800 or you can visit their site at http://www.themortgagegalleryrockingham.com.au/







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New eBook: The Ultimate Conversion Rate Optimization Guide Now Available to Help B2B Firms Increase Website, Landing Page, and Pipeline Conversion Rates

(PRWEB) June 04, 2012

Demand Generation is persuasion. Persuade to click; persuade to engage; persuade to call; persuade to sign-up; persuade to add-to-cart. When it comes to conversion rate optimization, the art of persuasion is just as critical as before-the-funnel marketing messages such as advertising and paid search. If a website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship, and go to competitors, because the website’s persuasion architecture is not optimized.

With so much attention to buyer 2.0 research habits, social media, SEO, and other digital channels that contribute to a prospects trail to a firm’s website, its no wonder sales has much pressure to close, as well as an increased reliance on how well the marketing team generates quality-sellable leads. A firm’s sales performance, as well as your firms growth, relies on the marketing teams strategic efforts to bring quality prospects to its website or landing page, and to persuade those visitors to become leads.

Thats why Mosenson’s latest eBook, Convert! Optimizing Website & Landing Page Conversions for Lead Generation was written. Convert! is meant to describe and showcase strategies and tactics that can contribute to an increased website conversion rate. Mosenson explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Among the topics covered:

Planning a persuasive website. Every page on a website must contribute to the persuasive story, no matter where in the buying cycle a prospect may be. Mosenson reviews key concepts and showcases a case study of a website that doesnt get how to be persuasive for conversion.

Landing Page Optimization. Once a visitor comes to your landing page via search, social, or online display because of a persuasive message, if that potential prospect isnt persuaded to continue the conversion process, theres problems with the landing page strategy. Mosenson takes a deep dive into landing page strategy, and shows how to increase conversions.

Content That Converts. Relevant content is one of the key reasons prospects choose to do business with B2B firms. If youre in sales, please make sure marketing understands its buyers needs, so that the content can contribute to solving those needs.

The Role of Nurturing. Marketing automation continues to infiltrate B2B firms. Why? Because of the automated qualification and email marketing process. Lead Nurturing, or drip marketing, is an essential strategy to guide that lead conversion into a sales conversion. Its the process; but most of all, its the content that mostly contributes to increased sales opportunities.

Testing and Measurement. All elements of a landing page should be tested. Many tools exist that offer testing platforms. Without testing (and learning), theres no way to judge the effectiveness of a landing page. Testing increases conversions, and that means more leads to sales.

Retargeting. A subject not discussed much when writing about conversion optimization, but technology exists to serve banner ads to those who visited your landing page or website but did not convert, or even targeting those who search for terms that you sell but do not ever reach your website (thats called search retargeting). Mosenson reviews the strategy.

Pipeline Conversion. Finally Mosenson introduces an app that takes conversion to the bottom funnel level by demonstrating how this new app can optimize the pipeline and sales process, increase close rates, and generate increased revenue.

This is the only ebook of its kind that attempts to address all components of conversion rate optimization, as explained by a sales team. Its a fun read; but also compelling. If Marketing has not taken advantage of many of the concepts Mosenson describes, then theres work to be done.

The new ebook can be downloaded from NuSpark Marketing’s website by clicking http://www.nusparkmarketing.com/resources/ebooks-webinars-b2b-content/