Tag Archives: Pipeline

Kana Pipeline Awarded Residential Contract in IE, Harvest Homes to Open Summer 2012

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Rancho Cucamonga, CA (PRWEB) July 25, 2012

Kana Pipeline received its second underground pipeline contract with now key client, Beazer Homes, for the Harvest Tract. This $ 1.1M project for Kana is located in Inland Empires Rancho Cucamonga, CA, and includes offsite and onsite water, sewer and storm drainage systems construction work. This new 161- unit residential development is located at the southwest corner of 6th and Archibald, minutes away from Victoria Gardens Mall and the I-10 freeway with precious views of Mt. Baldy.

The Harvest tract model homes are expected to be up in the next couple of months and Beazer Homes couldnt be more eager to share their unique family-friendly community with us. The Harvest Tract has been designed such that multi-family units will be surrounded by single-family homes calling this a cluster home residential type of community. This type of community is said to have done well for other homebuilders in nearby areas such as Upland that have also featured the cluster home concept. The cluster homes are on a smaller lot, where front doors open into a common green belt area, and where an alley may be shared with multiple other homes.

Pipeline construction work began end of April, with sewer, water pipeline and storm drainage systems totaling nearly 20,000 linear feet of pipe. This is not to mention the underground large yellow half-domed ribbed storm water chambers that were installed measuring 5 in diameter x 4 tall that will be used to retain storm drainage on site before exiting to public channels.

This new residential project will feature three separate product series, totaling 9 floor plans, comprised of condos and 1-2 story single-family homes. These homes will feature spacious floor plans, extra storage spaces and private backyards with one-of-a kind amenities including community gardens, all in a gated community. There will no mello roos, not to mention the advertised ENERGY STAR

New eBook: The Ultimate Conversion Rate Optimization Guide Now Available to Help B2B Firms Increase Website, Landing Page, and Pipeline Conversion Rates

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(PRWEB) June 04, 2012

Demand Generation is persuasion. Persuade to click; persuade to engage; persuade to call; persuade to sign-up; persuade to add-to-cart. When it comes to conversion rate optimization, the art of persuasion is just as critical as before-the-funnel marketing messages such as advertising and paid search. If a website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship, and go to competitors, because the website’s persuasion architecture is not optimized.

With so much attention to buyer 2.0 research habits, social media, SEO, and other digital channels that contribute to a prospects trail to a firm’s website, its no wonder sales has much pressure to close, as well as an increased reliance on how well the marketing team generates quality-sellable leads. A firm’s sales performance, as well as your firms growth, relies on the marketing teams strategic efforts to bring quality prospects to its website or landing page, and to persuade those visitors to become leads.

Thats why Mosenson’s latest eBook, Convert! Optimizing Website & Landing Page Conversions for Lead Generation was written. Convert! is meant to describe and showcase strategies and tactics that can contribute to an increased website conversion rate. Mosenson explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Among the topics covered:

Planning a persuasive website. Every page on a website must contribute to the persuasive story, no matter where in the buying cycle a prospect may be. Mosenson reviews key concepts and showcases a case study of a website that doesnt get how to be persuasive for conversion.

Landing Page Optimization. Once a visitor comes to your landing page via search, social, or online display because of a persuasive message, if that potential prospect isnt persuaded to continue the conversion process, theres problems with the landing page strategy. Mosenson takes a deep dive into landing page strategy, and shows how to increase conversions.

Content That Converts. Relevant content is one of the key reasons prospects choose to do business with B2B firms. If youre in sales, please make sure marketing understands its buyers needs, so that the content can contribute to solving those needs.

The Role of Nurturing. Marketing automation continues to infiltrate B2B firms. Why? Because of the automated qualification and email marketing process. Lead Nurturing, or drip marketing, is an essential strategy to guide that lead conversion into a sales conversion. Its the process; but most of all, its the content that mostly contributes to increased sales opportunities.

Testing and Measurement. All elements of a landing page should be tested. Many tools exist that offer testing platforms. Without testing (and learning), theres no way to judge the effectiveness of a landing page. Testing increases conversions, and that means more leads to sales.

Retargeting. A subject not discussed much when writing about conversion optimization, but technology exists to serve banner ads to those who visited your landing page or website but did not convert, or even targeting those who search for terms that you sell but do not ever reach your website (thats called search retargeting). Mosenson reviews the strategy.

Pipeline Conversion. Finally Mosenson introduces an app that takes conversion to the bottom funnel level by demonstrating how this new app can optimize the pipeline and sales process, increase close rates, and generate increased revenue.

This is the only ebook of its kind that attempts to address all components of conversion rate optimization, as explained by a sales team. Its a fun read; but also compelling. If Marketing has not taken advantage of many of the concepts Mosenson describes, then theres work to be done.

The new ebook can be downloaded from NuSpark Marketing’s website by clicking http://www.nusparkmarketing.com/resources/ebooks-webinars-b2b-content/