Category Archives: Strategic Planning

New Book Offers Unique Analysis of the Holocaust

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WINSTON SALEM, N.C. (PRWEB) July 24, 2012

In his new book The Sacrificial Lamb: Why God Allowed the Holocaust (published by iUniverse), author Joey W. Kiser offers readers his interpretation of how the Holocaust was not a sign of God forsaking His Jewish followers. Kiser contests that the Holocaust and what he sees as thousands of years of atrocities prove that God has named the Jews His chosen people.

Kiser uses biblical examples, as well as historical references, to build his case for the theory that the Holocaust was part of Gods plan. He suggests that the Jewish people were chosen to be sacrificed so the world would not perish a sacrifice to ward off the Devils plan to destroy mankind. The book also explores a theoretical world in which the Holocaust never occurred, offering insights into how different things today would be.

An excerpt from The Sacrificial Lamb:

Most of the evil in the world is done by people who cant see the truth. They are plagued with hate, lust, prejudice, deception, power, and even religion. If mankind is ever going to find peace in this world, it must find the truth. Once truth is established in the minds of the world, the falsehoods and deceptions will wither away and die.

The Sacrificial Lamb presents Kisers call to action in which he asks people to seek understanding and open their minds and hearts to truth. He believes that through these efforts mankind will usher in a time of peace and love.

The only way to combat deception is to show the truth, says Kiser. This book will show the world the truth. Then everything will fall into place and mankind will live in peace for 1,000 years.

About the Author

Joey W. Kiser has lived and worked in Winston Salem, N.C. He worked for RJR for 25 years. He has never married and lives a simple, quiet and private life.

iUniverse, an Author Solutions, Inc. self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on BarnesandNoble.com. iUniverse recognizes excellence in book publishing through the Star, Readers Choice, Rising Star and Editors Choice designationsself-publishings only such awards program. Headquartered in Bloomington, Indiana, iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit iuniverse.com or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.







New Digital Marketer RAW Training Available Online Now and Shows How to Create an App in Five Minutes

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Austin, TX (PRWEB) July 22, 2012

The latest RAW Training from Digital Marketer has been produced and is being made available for members of DMs subscription programs on the companys website.

Appify Your Blog: How to Create an iTunes-Ready App in Five Minutes is the title of the most recent live webinar training, and its recorded version has been published on DigitalMarketer.com to help businesses get their content in front of Apples millions of mobile users in the iTunes App Store.

In this training, Digital Marketers founder/CEO, Ryan Deiss, and the Lead Designer of the DM Build Team, Kevin Clanton, are going to show marketers how to turn their blog into an app ready for submission to the App Store in literally five minutes.

The RAW Training covers the tools that allow marketers to create apps with little to no computer programming knowledge. The powers of the Internet never cease to amaze, and businesses can create an addictive app that users access on a daily basis, maybe even more.

Appify Your Blog will also show how to submit an app to iTunes and get their product within one click of Apples 300 million credit card-wielding customers. Even beyond that, the Raw Training will share super effective tactics for using the app to generate valuable sales leads with very little HTML know-how.

A recent blog post on Digital Marketers own daily-updated site reiterated the importance of this feature, saying that if you dont have an app in the iTunes store, its high time you got one.

Digital Marketer encourages topic or trend investigation ideas from viewers and followers, so comments and feedback is welcomed across all of DMs channels and outlets, including YouTube, Facebook, and Twitter.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.







New 2012 Wholesale Distribution Economic Reports Forecast Distribution Industry Growth of 6.8% in 2012; Data Available for 19 Sectors

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Boulder, CO (PRWEB) July 20, 2012

The 2012 Wholesale Distribution Economic Reportsthe seventh edition of this annual economic data reference guide include industry statistics, trend analysis, benchmarking data and forecasts for 19 sectors in the distribution industry, including industrial (http://www.mdm.com/2012-wholesale-distribution-economic-reports–industrial-distributors/PARAMS/product/734); hardware, plumbing and heating equipment/supplies (http://www.mdm.com/2012-wholesale-distribution-economic-reports–hardware–plumbing—heating-equipment-supplies-wholesalers/PARAMS/product/733); building materials and construction; electrical and electronics; and grocery and foodservice.

The wholesale distribution industry continued to grow faster than the overall U.S. economy in 2011, said Tom Gale, president of Industrial Market Information and publisher of Modern Distribution Management, which published the reports. Aggregate revenues of wholesaler-distributors increased by 9.3 percentage points more than nominal U.S. Gross Domestic Product, reflecting rebounding sales of a smaller base following the recession.

The fastest rate of growth in 2011 for wholesale distribution was in Oil and Gas Products, due to increased investment in shale formations; when accounting for inflation, real revenues in this sector actually decreased however. Industrial distributors saw the largest real rate of growth, with sales up 15.3% in 2011. MDM forecasts all wholesale distribution sectors will grow in 2012.

Total wholesale distributors sector revenues in 2010 were up 12.8 percent from 2009.

Visit http://www.mdm.com/store/product/category/111/Market-Economic-Data/RPARAMS/taxonomyId/81 to view all available distribution sector reports, also ideal for manufacturers and service providers conducting market research on the wholesale distribution channel. All 19 market reports are available for purchase in the 2012 Wholesale Distribution Economic Factbook, which also includes information on the overall industry. Order the Factbook at http://www.mdm.com/factbook.

These reports allow you to plan strategically for the year ahead with accurate current and forward-looking data on your wholesale distribution line of trade, Gale said. For example, learn how much sales and sales per employee have changed in your line of trade; how much weekly earnings have changed; which niches are producing the highest and lowest gross margins; how many companies are competing in your niches, and more.

These distribution sector reports, delivered in downloadable pdf, are invaluable resources for detailed distribution channel benchmarking data if you are managing, selling to or investing in a wholesale distribution company. The Wholesale Distribution Economic Reports use data from the most recent U.S. Annual Wholesale Trade Survey and reflect March 2012 government data revisions.

The 2012 Wholesale Distribution Economic Reports supply:

Garmin fenix GPS watch Ideal For Backpackers and Back Country Enthusiasts

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Bozeman, MT (PRWEB) July 19, 2012

The new Garmin fenix GPS watch offers backpackers and back country enthusiasts a wrist top navigation option with many of the best attributes of a handheld GPS and it leaves them with their hands free according to the Heart Rate Watch Company.

“The new Garmin fenix is going to take the outdoor adventure world by storm when it is released in late August”, predicts Rusty Squire, President of the Heart Rate Watch Company. He adds, “You can advance program your route, assuming you know map coordinates, and then let the watch navigate you – pretty sweet option really”.

If there is one limitation with fenix it would be extended backpacking trips of 4, or more, days duration because the battery only lasts about 50 hours on 1 minute recording intervals. “The

other option is to get a USB charging stick or two and bring it or get the Garmin External battery kit with a solar charger”, says Squire. He adds, “For all-day hikes or, two to three day backpack adventures, this watch is very strategic kit, but beyond 50 hours you need to figure out how to re-charge it.”

For back country skiing and downhill skiing the Garmin fenix can map every run and upload those maps to Garmin Connect complete with vertical feet, distance, heart rate and more data.

“Having detailed maps, marking cool camping sites or geographic features, like waterfalls, is part of what makes this all such an interesting technology because it allows you to share your knowledge with friends,” says Squire. He adds, “It also gives you the precise ability to navigate to these features again in the future by creating way points.”

By loading trip data and way points a person could literally plan their whole trip out by watch, including side routes, features and detours. “It cuts down on the time it takes to find things and it eliminates the error, something I’ve fallen victim too on many river trips down the Grand Canyon and here in Montana,” says Squire.

The new Garmin fenix will be available in late August and advanced orders are highly encouraged due to the high popularity. It’s only competitor, the Suunto Ambit, provides no onscreen maps.







Google Accreditation for Devon Based Digital Agency

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Devon, UK (PRWEB UK) 18 July 2012

A Devon based digital marketing agency has been awarded official accreditation by Google, the worlds most popular search engine, for successfully completing their training in the Google AdWords and Google Analytics services.

e-Strategy, based in Berry Pomeroy, South Devon, were formed in 2001 by Eddie Bent, Managing Director who commented These accreditations are due reward for the time and money that we invest into the training and development of our team on an ongoing basis.

The accreditations mean that e-Strategy are now an approved Google Partner and with 5 Google AdWords Professionals and 2 Google Analytics Professionals in-house; possess one of the most experienced qualified teams in the South West.

Mr. Bent added We managed 100s of Google AdWords campaigns over the last 11 years for clients across Devon, the South West and throughout the UK and these accreditations reinforce our commitment to providing highly effective digital marketing campaigns to our clients that deliver an excellent return on investment.

For further details on e-Strategy, please visit http://www.e-strategy.net or contact a member of our team on 01803 203311.

Press Enquiries:

Eddie Bent

Managing Director

e-Strategy Limited

Tel: 01803 500110

Email: eddie(at)e-strategy(dot)net

Web: http://www.e-strategy.net

Images and logos available on request

About e-Strategy:

e-Strategy is a digital marketing agency based in Devon, South West England. Established in 2001, we offer a broad range of digital marketing solutions to businesses throughout the UK and Europe including SEO, paid search, social media marketing, website design and build, email marketing and website usability.

Our approach to digital marketing is based on the strategic planning of online marketing campaigns that enable our clients to reach their target audience effectively online and to increase revenues through their websites.

Weve worked across a plethora of industry sectors including fashion & retail, travel & hospitality, financial services, education, corporate and public sector, delivering digital marketing campaigns clients including Legoland Windsor, Truprint, Readers Union, South West Tourism, Regis PLC, The English Riviera, Pro Direct Soccer and Lovell Rugby.







B2B Search Engine Marketing Firm, SmartSearch Marketing, Adds Google AdWords Certified Expert

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Bouler, CO (PRWEB) July 18, 2012

SmartSearch Marketing, a full-service B2B search engine marketing agency, and a Google AdWords Certified Partner, announced today that Karima Hamamsy, a Google Adwords Certified expert, has joined the SmartSearch Marketing Pay Per Click (PPC) Management team to boost capacity and enhance expertise for SmartSearch Marketing clients. All SmartSearch Marketing clients are guaranteed to have a Google AdWords Certified expert serving them as part of their integrated agency team.

SmartSearch Marketing is a full-service B2B search marketing agency that helps their clients generate leads, acquire new customers and position brands online through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, and local search.

Hamamsy will direct client PPC engagements and manage Google AdWords campaigns for the agencys B2B clients. Her expertise involves the optimization of online marketing programs across multiple platforms such as PPC search networks, video, mobile, social and display.

As an individually qualified Google AdWords Certified expert, Hamamsy provides proven expertise in Google account management including expert knowledge of the latest AdWords features and functions for SmartSearch Marketing B2B clients.

Individual qualification in the Google AdWords Certification program is a way of demonstrating proficiency in Google AdWords attained by studying for and passing the Google certification exams including one fundamentals exam and one advanced exam.

Hamamsy previously held positions at Google where she provided support for a range of clients from small business to Fortune 100 travel companies. Her experience includes hands-on expertise in pay per click (PPC) advertising, online marketing, and search engine marketing. Hamamsy holds a Bachelor of Arts degree from Dartmouth College.

About SmartSearch Marketing

SmartSearch Marketings uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers results from a prospects first search all the way through to customer acquisition and sale.

SmartSearch Marketing serves both B2B and B2C companies by offering comprehensive search solutions that include:

New Qualification Gives Marketing Consultancy an Edge

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Raleigh, NC (PRWEB) July 18, 2012

With the changes brought by the Internet in the way we do marketing, business owners grapple daily with the challenge of getting their messages out to potential customers. Marketing companies like Precision Marketing Partners in Raleigh, NC, focus on the science of inbound marketing to help their clients draw in prospective customers. Now a certified HubSpot partner, the company is excited about the opportunities ahead.

Our HubSpot certification gives us added credibility, says Greg Fawcett, President of Precision Marketing Partners. Although were newly certified, weve maintained our position in the top 10 performers on HubSpots list of more than 200 partners for ten consecutive weeks. HubSpot ranks the performance of its partner agencies using the Customer Happiness Index (CHI), which measures effectiveness based on data from its online presence.

Studies show that a large percentage of consumers take steps to avoid marketing messages, such as skipping TV ads and unsubscribing from promotional emails. To overcome this, inbound marketing agency Precision Marketing Partners works with its clients to create a sales funnel approach. This method uses quality content, search engine optimization techniques and social media to attract potential customers to their products and services.

HubSpot is a marketing software company that offers products and services marketers can use to support their own clients and help them build a solid customer database. HubSpot works with independent marketers to optimize their own clients websites, converting visitors into business leads through solid branding and effective online marketing strategies.

As a certified HubSpot partner, Precision Marketing Partners now has access to the full range of HubSpot tools and support, says Fawcett. Our company focuses on pro-active branding and marketing messages to take its clients business to new levels of success.

Precision Marketing Partners also offers fractional marketing services to businesses with limited marketing budgets.

About Precision Marketing Partners

Precision Marketing Partners is a Raleigh, North Carolina-based marketing firm specializing in Inbound Marketing, Branding, Creative Design and Strategic Planning. Our approach is one of partnering with clients to help business owners and marketing directors build a strong marketing presence. We bring a problem solving attitude to the table; this allows us to formulate and create pro-active branding and marketing messages and materials that take our customers to a new level of success.

For more information, please contact:

Greg Fawcett

President, Precision Marketing Partners

http://www.pmpnc.com

Tel: (919) 457-6566

Email: greg(at)pmpnc(dot)com

Skype I.D.: greg_fawcett







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Zaizi Joins Ephesoft as a Global Platinum Partner

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Laguna Hills, CA (PRWEB) July 18, 2012

Ephesoft Inc., the leader in providing advanced cloud-ready capture solutions, today announced that Zaizi, a global open source systems integrator headquartered in London, has attained Global Platinum Partner status in the Ephesoft Partner Program.

As a Global Platinum Partner, Zaizi has demonstrated expertise with Ephesoft technologies, proven ability to meet customers needs and able to deliver the solution across the EMEA region. Ephesoft Platinum Partners receive a rich set of benefits, including access, training and support, giving them a competitive advantage in the channel.

Zaizi will work closely with Ephesoft in three areas: product roadmap, mailroom automation expertise, and best practice sharing. Collaborating on a common product roadmap ensures that clients may quickly adopt new features and capabilities to meet the growing digital demand. Zaizi has established a dedicated team of Ephesoft-proficient product experts in all aspects of Ephesoft’s technology to accelerate rapid client adoption. Further, the partnership enables the two companies to exchange and develop best practices so clients are provided with specific business solutions to meet changing business needs.

Zaizi is an Alfresco Platinum Partner and Best Partner of the Year 2012 and eXo Platform Advanced Partner with extensive experience of assembling open source technology solutions that are tailored to a business particular needs. Their technology solutions are assembled to support and enhance their clients business processes.

Zaizi employs a staff of highly experienced managers, architects, and software engineers that are certified and skilled in open source system integration. We are extremely pleased to have attained Platinum Certified Partner status in the Ephesoft Partner Program. This allows us to clearly promote our expertise and relationship with Ephesoft to our customers, said Aingaran Pillai CEO and Founder of Zaizi. The benefits provided through our Platinum Certified Partner status will allow us to continue to enhance the offerings that we provide for customers.

Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities, said Ian Pope, VP of Sales and Marketing for Ephesoft EMEA. They need to trust in a company that can act as an expert adviser for their long-term strategic technology plans. Today, Ephesoft recognizes Zaizi as a new Platinum Certified Partner for demonstrating its expertise providing customer satisfaction using Ephesoft products and technology. And, Zaizi has hit the ground running, winning deals including at Bristol City Council where Ephesoft is used to process application forms and accompanying documents (such as utility test certificates) from private landlords. Many more are in the pipeline. See a video interview.

About Zaizi

Zaizi is an experienced information and technology consulting firm headquartered in London specialising in the Alfresco, eXo Platform and Ephesoft solutions. Zaizi works with large commercial and government organisations to improve productivity, reduce operating expenditure and reduce risk by delivering robust, scalable content solutions including document and web content management systems, portals and corporate extranets. With expert staff and strong business readiness skills, we design, build and support innovative, assembled software solutions to deliver fast-to-market and cost-effective content management solutions.

About Ephesoft

Ephesoft, Inc. is headquartered in Laguna Hills, California with offices in Maidenhead, England. Ephesofts document capture solutions are open-source and cloud-ready, offering extreme flexibility and accessibility for a wide range of customers. The company has been experiencing rapid growth in both the US and EMEA markets. For more information visit http://www.ephesoft.com or call (949) 335-5335.







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New Orleans Tourism Marketing Corporation Announces New Agency Partnership

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New Orleans, LA (PRWEB) July 17, 2012

After consideration of qualifications from eight advertising agencies, Dentsu America has been awarded the New Orleans Tourism Marketing Corporation (NOTMC) marketing agency of record contract for the year 2012/2013. A marketing task force, made up of several board members and industry leadership made the recommendation to the NOTMC board of directors.

I am excited about the opportunity for a new vision and approach to marketing the city as a destination, said Mark Romig, President and CEO of New Orleans Tourism Marketing Corporation. Dentsu America has a history of successfully engaging consumers and connecting people with brands through their use of innovative technology and strategic thinking for some 20 travel and tourism brands. We believe that their fresh thinking will allow us to tell the story of New Orleans unique and authentic culture in a very compelling way. In addition to bringing us the strength and collaboration of an international agency, we will continue to emphasize our local focus through New Orleans-based Spears Consulting Group as Dentsu Americas local agency partner

The account represents Dentsu Americas second win in travel and tourism since May when it was tapped as global agency of record for the oneworld Airline Alliance, prevailing in a three-month review for the brands strategic brand messaging and creative development as well as media planning duties worldwide.

Dentsu America CEO David Cameron said, We look forward to working with NOTMC and have a very aggressive plan to help New Orleans dramatically increase the number of visitors and visitor spending. New Orleans is one of the worlds most magical destinations. Rich in romance, mystery, history and much loved for its culture, cuisine, and spirit, New Orleans is a world class destination. This campaign will make more people more aware of what New Orleans offers and keep the citys allure front of mind.

This was the first review of agencies since 2001. Peter Mayer Advertising, with GMc&Co Inc. held the agency of record contract for the past eleven years.

Romig added, We are very grateful to the teams at Peter Mayer Advertising and GMc&Co. for their years of service to NOTMC and to the promotion of New Orleans. Their love for New Orleans is obvious, and we wish them the very best in the future.

The marketing task force included various hotel, restaurant, and attraction executives from the NOTMC board. A representative from the New Orleans Convention and Visitors Bureau and a representative from the Citys Office of Tourism were invited to join the group for the presentations.

There truly are no borders when it comes to creativity as we build a stronger economy and more jobs, said NOTMC Board President Darryl Berger. I wish to thank the marketing task force for its focused efforts during this process. I am also looking forward to working with Dentsu Americas innovative vision which will be needed to get us to our 2018 goals for adding thousands of jobs to our economy, and seeing increased levels of visitation and visitor spending.

The full board ratified the recommendation at its July 17th board meeting and signed a letter of intent with Dentsu America and the Spears Consulting Group. Peter Mayer Advertising will continue to work on a project basis on upgrades and improvements to the GoNola mobile app and on the Super Bowl media and fan guides. GMc&Co. will complete project work in support of the Treme Bicentennial.

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About New Orleans Tourism Marketing Corporation

The New Orleans Tourism Marketing Corporation promotes the city as a leisure tourism destination throughout the year. Annually, NOTMCs marketing campaigns include strategic print, broadcast, and Internet advertising and public relations. Web sites: http://www.NewOrleansOnline.com; NewOrleansMuseums.com; RadioFreeNeworleans.com; GoNola.com. Social media:Facebook.com/NewOrleansOnline; Twitter.com/visitneworleans.







Award-winning Website Design and Development Firm, Project6 Design, Launches New Drupal Site For Oakland, CA Self-Directed IRA Investment Services Firm

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Berkeley, CA (PRWEB) July 17, 2012

Project6 Design, a top Bay Area website design and Drupal development agency, launches a new site for Self-Directed IRA Investment Services Firm, The Entrust Group. The new website design better communicates the brands administration, information, and tools to make self-directed retirement investments straightforward and compliant.

A key feature of the site is the custom built Learning Center, created to provide resources like webinars, case studies, articles and course-based events for individuals to better understand investment options and taking charge of their retirement. The Learning Center created an educational platform within Drupal and included: Salesforce CRM integration for seamless lead tracking and customized forms; online registration for events and webinars for a smooth user experience; filterable data to help answer frequently asked questions and sort through a depth of articles, blog postings about types of investments and plans; tagged content to allow the users to easily find relevant content that would help them learn about investments. The site also includes dedicated informational pages for The Entrust Groups satellite offices to better highlight personnel, locations, regional events and existing user logins.

The Entrust Groups new website was built using the Drupal content management system (CMS), the worlds most the worlds most widely-supported, open-source CMS and a core component in the majority of Project6 Designs web development work. Drupal is a free, community based CMS web development platform used by organizations small and large, including Sony Music, AOL Corporate, Popular Science, Fast Company and the White House to name a few.

We are very excited about the launch of the new website we created for The Entrust Group, said Esten Sesto, Founder and President of Project6 Design. Its a much cleaner and clearer presentation of their information, truly improving the overall user experience. The customized Learning Center has exceptional features to help educate visitors about investment options through engaging articles, tools, case studies and events. This section of website, as well as the How it Works, Plans, and Investments sections, will make Entrusts goal of creating well informed, self-directed investors even easier.

About The Entrust Group

For 30 years, The Entrust Group has provided account administration services for self-directed retirement plans and has been an acknowledged authority in the field. Entrust facilitates the investment of alternative assets that are typically unavailable through a brokerage firm in self-directed retirement plans. Entrusts team of professionals are regularly examined to ensure compliance with current state and federal banking requirements, and keep up to date by participating in ongoing educational programs to ensure that the most accurate information is shared with clients. For more information on The Entrust Group, visit http://www.theentrustgroup.com

About Project6 Design, Inc.

Project6 Design, established in 2001, is an award-winning San Francisco Bay Area (Berkeley, CA) based graphic design firm that specializes in strategic brand, print, and website design and development services. Project6 Design is unique because of its strong emphasis on design and usability while still having the ability to implement web projects in-house (leveraging years of expertise in the Drupal CMS). From nonprofit to Fortune 500, clients include the University of California – San Francisco, eBay, CA Technologies, Lawrence Berkeley National Laboratory, Gap, United Way, Serena Software, and Old Navy. For more information, call (510) 540-8005, email info[at]project6[dot]com, or visit http://www.project6.com.

Contact:

Project6 Design, Inc.

Esten Sesto, Founder & President

(510) 540-8005 ext. 100

esten[at]project6[dot]com