Tag Archives: Brand

Live Work Loft Launches New Brand, Website

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Los Angeles, CA (PRWEB) November 13, 2012

Live Work Loft, a Los Angeles-based development, property management and creative community organizer, recently re-envisioned their brand to better engage a growing population of Generation Y tenants, a move designed to align with their current, art-conscious positioning within the Los Angeles marketplace.

For a company focused on repurposing dated warehouses or industrial buildings to create hip, urban spaces to work and live, a fresh web presence and image was a logical next step, suggests Leasing Coordinator Amie Childers. Like a lot of the country, theres a strong push here in LA for young professionals to move back into the city limits, says Childers. So we wanted to make sure our brand reflected the modern, urban vibe inherent in all our creative live/work spaces.

And since Gen Y already conducts so much business online, we knew it was important for our website to reflect the unique character of our company as well as our live/work and retail properties.”

To best capture the attention of working Millennials, Live Work Loft turned to Los Angeles branding and marketing agency, HypeLife Brands, a leading force in the effort to help brands engage the youth market. According to Curt Cuscino, Principal of HypeLife Brands, Live Work Loft already had many of the pieces needed for a successful rebranding; the trick was simply putting it all together.

If youve lived in LA or are thinking of moving to LA, youve probably seen or heard about Live Work Lofts spaces, says Cuscino. Theyre killer creative spaces that would appeal to any Gen Yer looking to live or work in the city.

Our goal was to simply create a brand that leveraged and capitalized on what Live Work Loft had already built literally.

Live Work Lofts new website is now live, and upon first glance, is distinguished by a strong focus on social networking, an aspect that was key for their brand moving forward, indicates Childers. We knew we wanted to be a brand that was easy to talk to and get ahold of, beyond just the tenant/leasing agent relationship, says Childers. HypeLife was really helpful in creating so many avenues for us to interact with the Gen Y community here in LA, as well as creating an impetus for them to engage us.

The whole process has been a great experience, continues Childers, Were on the streets, were on the web were really excited about the future of the Live Work Loft brand.

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About Live Work Loft

Live Work Loft is the premier development, property management and creative community organizer in the greater Los Angeles area. The Live Work Loft team is responsible for restoring and converting many old and outdated buildings into desirable raw and architecturally urban live/work spaces, and collectively represents over $ 50,000,000 in renovations in the greater Los Angeles area. Live Work Loft can be found at http://www.liveworkloft.net/.







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Hundreds of delegates have benefited from brand training, from UK branding workshop experts Brand Strategy Guru

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(PRWEB UK) 7 September 2012

UK brand consultancy firm Brand Strategy Guru has re-launched its programme of in-house brand training workshops in creative-thinking seminars. The workshops, personally presented by the firm’s founder, the consultant and author Simon Middleton, have been attended by hundreds of delegates from corporates, SMEs and non-profit organisations.

“My in-house branding workshops, and those in creative-thinking, have been really popular, so I have decided to offer them again,” explained Simon Middleton.

“There is a range of workshops, from one and two hour sessions through to full day and two-day in-depth training. They work very well with any number of delegates and regardless of the type of organisation,” Middleton added.

The Build A Brand In 30 Days workshop, based on Middleton’s popular book of the same name, is an inspiring and accessible introduction to branding, designed for anyone who wants to use brand effectively. Available in both half-day and full-day formats, the programme gives a thorough grounding in branding, with content that can be put into effect immediately in any organisation.

The Creative Thinking Laboratory is a stimulating and practical half-day workshop designed to promote creative-thinking, innovation and skilled problem-solving for all teams, departments and organisations.

Other short in-house courses available include:


The Brand Builder: aimed at larger corporate teams.
The Purposer: which takes leaders of an organisation or business to the heart of what their business is trying to achieve.
The Creative Power Hour: an exciting short-workshop which stimulates everybody to think more creatively.

Previous clients of Simon Middleton’s workshops have included some of the best known brands in the UK, including Aviva, British Airways, Comic Relief, Oxfam and Pret A Manger, and many others.

Further information:

Brand Strategy Guru, based in the UK, is a small team of highly experienced brand strategy advisers, marketing planners, and brand storytellers.

The consultancy provides strategic brand advice, end to end brand solutions, market research and marketing planning, as well as training.

Founder and CEO Simon Middleton is one of the best known independent brand strategists and brand experts in the UK. He is the author of three successful brand and marketing books, and appears regularly in the media (Newsnight, BBC Breakfast, The Politics Show, Sky News and many others) commenting on brand issues.

Further details can be found at http://www.brandstrategyguru.com or by emailing info(at)brandstrategyguru(dot)com







Expert Web Development Company, Sidereal Designs, Employ Internet Marketing Experts LAD Solutions to Promote its Brand

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Boyds, MD (PRWEB) July 13, 2012

The influx of Internet businesses has created a need for custom commercial websites. Sidereal Designs is a leading expert in flash design, content management systems and databases, e-commerce operations, and custom, complex back-end coding. Los Angeles Internet marketing company LAD Solutions has recently teamed up with Sidereal to lead the promotion, and its aim is to further enhance the professional service of this brand. What makes Sidereal different from its competition is its ability to create custom websites that are professional and tailored to the needs of each client.

Sidereal Designs works toward finding a solution for each client, and its web designers build content management systems that incorporate specialist web pages that can be updated and maintained by the client. What is also explained on their informative website is the process of moving a business to an Internet-based e-commerce market. It can be confusing enough to want to make the move into e-commerce, but without the knowledge from experts like Sidereal, who prepare all aspects of its clients web presence, such as email facilities, mailing lists, auto-responders, credit card transactions, shopping carts, payment processing, graphic design, production, database, content on-demand, production, design and installation of websites, and interactive pages, the move can cause undue stress. Sidereal can even reconstruct an existing website.

Experts in Joomla and Sharepoint, Sidereal provides its clients with custom website design and develops websites by incorporating their knowledge of expert e-commerce solutions, interactive websites, web page design, and content-management systems. The complete web development service offered by this company is incorporated into one flat fee that covers analysis, website development, coding, inauguration, and testing. Even better is the free estimate offer, which enables Sidereal to see if they can assist your business endeavors. All this requires is filling out a form, which can be easily found on the companys website, which allows you to detail out your needs and overall budget.

Sidereal explains the base price of a multi-function website is $ 9,500, whereas commercial, professionally coded websites can cost anywhere from $ 10,000 to $ 75,000. It is also estimated that some websites can cost millions, dependent on their complexities and goals. A basic informational site with several additional functions can cost anywhere from $ 2,500 to $ 5,000.

Sidereal Designs is based in Boyds, Maryland, near Washington, D.C., and its experts include graphic artists, webmasters, Internet specialists, and coders who produce complex custom web sites, database structure, and related communication tools to meet the needs of their clients. Their company structure allows them to produce both small and large-scale websites, and its latest technology covers dynamic pages, e-commerce applications, multimedia, and online content management.

The companys website is informative with easy navigation. While many website design companies may charge a consultation fee, Sidereal Designs offer a free estimate. LAD Solutions will use their knowledge and expertise to promote Sidereal Designs.

About Sidereal Designs: Its headquarters is located close to Washington, D.C., and its team of experienced coders, Internet specialists, graphic artists, and webmasters work with clients to create custom websites. The team at Sidereal Designs uses Internet technology to cooperate in real time, and staff members are based in Canada, Australia, New Zealand, and the United States, with a development center in Jaipur, India.







CPR Awareness Key to Saving Lives: CPR Techniques and Stats Explained through Brand New Info Graphics

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Woodbridge, New Jersey (PRWEB) July 10, 2012

According to the American Heart Association, Nearly 383,000 out-of-hospital sudden cardiac arrests occur annually and 88 percent of cardiac arrests occur at home. Sudden cardiac arrest occurs when electrical impulses in the heart become rapid or chaotic, which causes the heart to suddenly stop beating. With more than 70 percent of people either being untrained or having lapsed training in CPR, CPR Select has embarked on a new campaign to educate the masses with a comprehensive Info Graphic section on their website

The central purpose of the new info Graphic section is proper education, citing that public misconception about CPR and first aid is one of the main contributors to unnecessary injuries.

The page explores the Top 15 First Aid Myths, why widespread training of CPR saves lives, CPR and AED myths, seven outdoor first aid myths, as well as CPR CAB steps for adults and infants.

All the info graphics were professionally created by graphic artists and are designed in the most intuitive way possible. At a glance visitors can supplement their education and CPR Select encourages all visitors to display the images on their own websites.

Each individual info graphic delves into myths such as the necessity for mouth to mouth resuscitation during CPR, the falsehood that tourniquets are used to stop bleeding, and that AED is only to be used by professionals.

The comprehensive CPR Info Graphics show that use of CPR techniques from updated guidelines along with chest compressions can increase the likelihood of survival through to hospital discharge from 46 percent to 78 percent. Additionally, patient survival with good brain function increases from 34 to 51 percent, and one-year survival rates double from 27 percent to 49 percent.

CPR Selects online classes help individuals and groups to obtain two-year CPR and BLS certification as well as CPR recertification. The goal of the info graphics and the website as a whole are to show that Online CPR/AED and First Aid certification classes are a simple, affordable and effective way to save lives, said a company spokesperson. By encouraging every American to learn CPR and defibrillation techniques, we can save thousands of lives every year.

For more information about CPR Select, please visit http://www.mycprcertificationonline.com

About CPR Select:

CPR Select is proud to be the only physician-created and endorsed online provider of CPR and First Aid certification. American Heart Association (AHA) training for its physicians ensures the most up to date, accurate and highest quality online healthcare courses and certification available. All courses are based on 2010 AHA guidelines and each course follows recommended guidelines from Heart and Stroke Foundation of Canada, OSHA, U.S. Department of Health Services, American Dental Association and U.S. Department of Education and Emergency Cardiovascular Care (ECC) standards.







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Announcing The New Loaded Gear Brand Of Innovative Active Products

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La Verne, CA (PRWEB) May 31, 2012

Loaded Gear an innovative new brand of products for todays active lifestyle. At Loaded Gear our passion for innovation is our leading force to develop professional grade products and share them with todays active culture. As gear experts, we partner our brand with leading manufactures to drive innovative products. Product designs powered by our industry experts wealth of knowledge bring concepts from design to market. To develop the best, we collaborate with professional equipment experts in the clothing, sporting goods, photography and consumer electronics industry.

Field-tested, Loaded Gear designs go through extensive real life application testing. Military, law enforcement, survival experts and avid outdoor enthusiast make up our quality inspection engineer team. Loaded Gear produces professional gear with designs driven by technology and utility not by a market price point. Find professional Loaded Gear products at expert gear outfitters and major retail sporting good stores worldwide. We have the first-hand knowledge of how critical the quality of professional gear can be, thats why we stand behind our product with a Loaded Gear warranty and expert customer service.

The Loaded Gear watertight hard cases are newly designed by experts to be the best. These new HD series of military cases are designed to protect and store valuable equipment. Designed with edge-to-edge crushproof protection these cases are airtight and watertight. The interiors feature padded layers of customizable pre-perforated cubed foam and layers of egg crate foam case liner to protect valuables from internal movement. Available in several sizes, from compact cases for mobile devices and camera cases to large equipment cases.

Loaded Gear, a leader in professional sporting good products has also developed the new Loaded Gear HD-200 hard case. Built to protect valuable equipment, the HD-200 is an extremely well protected tough case. The convenient size of this strong military case allows it to be transported handheld or enclosed in a standard size backpack or day bag. The HD-200 is a watertight and airtight dry case that protects valuables from moisture damage. For professional equipment transportation the HD-200 protective case is equipped with a pressure equalization purge valve. To secure the cases contents, two padlock mounting points are on the corners of the case (case padlock and TSA lock sold separately).

Loaded Gear is a proud U.S.A brand, based in southern California, we employee gear experts from around the world. With design and corporate offices in La Verne, California, Loaded Gear is an internationally distributed brand. To find a Loaded Gear retailer or to become an official Loaded Gear outfitter call us at: 1-888-666-6769 x 141. The Loaded Gear trademark is a division of Micro World Corporation. For detailed information on all Loaded Gear products visit: http://www.loadedgear.com