Tag Archives: Help

New eBook: The Ultimate Conversion Rate Optimization Guide Now Available to Help B2B Firms Increase Website, Landing Page, and Pipeline Conversion Rates

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(PRWEB) June 04, 2012

Demand Generation is persuasion. Persuade to click; persuade to engage; persuade to call; persuade to sign-up; persuade to add-to-cart. When it comes to conversion rate optimization, the art of persuasion is just as critical as before-the-funnel marketing messages such as advertising and paid search. If a website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship, and go to competitors, because the website’s persuasion architecture is not optimized.

With so much attention to buyer 2.0 research habits, social media, SEO, and other digital channels that contribute to a prospects trail to a firm’s website, its no wonder sales has much pressure to close, as well as an increased reliance on how well the marketing team generates quality-sellable leads. A firm’s sales performance, as well as your firms growth, relies on the marketing teams strategic efforts to bring quality prospects to its website or landing page, and to persuade those visitors to become leads.

Thats why Mosenson’s latest eBook, Convert! Optimizing Website & Landing Page Conversions for Lead Generation was written. Convert! is meant to describe and showcase strategies and tactics that can contribute to an increased website conversion rate. Mosenson explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Among the topics covered:

Planning a persuasive website. Every page on a website must contribute to the persuasive story, no matter where in the buying cycle a prospect may be. Mosenson reviews key concepts and showcases a case study of a website that doesnt get how to be persuasive for conversion.

Landing Page Optimization. Once a visitor comes to your landing page via search, social, or online display because of a persuasive message, if that potential prospect isnt persuaded to continue the conversion process, theres problems with the landing page strategy. Mosenson takes a deep dive into landing page strategy, and shows how to increase conversions.

Content That Converts. Relevant content is one of the key reasons prospects choose to do business with B2B firms. If youre in sales, please make sure marketing understands its buyers needs, so that the content can contribute to solving those needs.

The Role of Nurturing. Marketing automation continues to infiltrate B2B firms. Why? Because of the automated qualification and email marketing process. Lead Nurturing, or drip marketing, is an essential strategy to guide that lead conversion into a sales conversion. Its the process; but most of all, its the content that mostly contributes to increased sales opportunities.

Testing and Measurement. All elements of a landing page should be tested. Many tools exist that offer testing platforms. Without testing (and learning), theres no way to judge the effectiveness of a landing page. Testing increases conversions, and that means more leads to sales.

Retargeting. A subject not discussed much when writing about conversion optimization, but technology exists to serve banner ads to those who visited your landing page or website but did not convert, or even targeting those who search for terms that you sell but do not ever reach your website (thats called search retargeting). Mosenson reviews the strategy.

Pipeline Conversion. Finally Mosenson introduces an app that takes conversion to the bottom funnel level by demonstrating how this new app can optimize the pipeline and sales process, increase close rates, and generate increased revenue.

This is the only ebook of its kind that attempts to address all components of conversion rate optimization, as explained by a sales team. Its a fun read; but also compelling. If Marketing has not taken advantage of many of the concepts Mosenson describes, then theres work to be done.

The new ebook can be downloaded from NuSpark Marketing’s website by clicking http://www.nusparkmarketing.com/resources/ebooks-webinars-b2b-content/







BlueSnaps Open Commerce Handbook to Help Online Vendors Navigate an Evolving eCommerce Landscape

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Fremont, CA (PRWEB) May 15, 2012

BlueSnap, a global provider of open Cloud Commerce technology and services, today released the Open Commerce Handbook, a practical guide for companies and entrepreneurs wanting to expand their online selling presence. The handbook is a free, downloadable resource designed to help companies navigate the changing eCommerce landscape and develop best practices for increasing revenue. As it evolves, the Open Commerce Handbook will help newcomers and veterans alike expand their Web presence to new monetization models and provide a path toward an agile, flexible architecture that addresses the changing demands of their customers.

We believe that the future of commerce is open and will be fundamentally different from traditional eCommerce said Hagai Tal, CEO of BlueSnap. We created the idea of this handbook as a living document that will grow and deepen with additional chapters and expand to cover emerging challenges and future opportunities. It will never really be finished just as the evolution of Open Commerce will never end, but only evolve. We hope the handbook will be an excellent resource for enterprise clients as well as small and medium-size businesses. Whether you are a new entrant to the digital goods space, or an eCommerce veteran eager to expand into Open Commerce monetization models, we hope the information will be as interesting as it is useful.

BlueSnap is committed to enabling digital commerce through an open and simple payment-processing architecture. The Open Commerce Handbook will cover various business success factors including:

HealthCompare Health Insurance Infographics Help Educate Today’s Consumers

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Orange, CA (PRWEB) June 19, 2012

HealthCompare has generated infographics to hep consumers make health insurance decision. Infographics are unique graphics that are growing in popularity across the web are known for utilizing images and colors to help make complex data from scientific reports, demographics, and studies to make them more easily understood by the casual reader. Reports such as the ones used in scientific studies often use jargon and unnecessary language that makes deciphering results difficult for those without the background for these terms. Infographics compress and compile numbers and meanings into aesthetically pleasing arrangements that illustrate rather than tell. They can also functionally layout arguments for debates, complex concepts or any other topic that could otherwise be considered difficult to understand.

These new graphics explain hardships that can effect consumers when it comes to medical coverage. HealthCompare is nationally recognized for caring about patient knowledge and choice. They want consumers to understand as much as possible when it comes to making decisions regarding coverage that suits their needs.

The infographics released in this series are:

Not All Health Insurance Comparisons Are Created Equal – Designed to illustrate how ineffective a poorly prepared quote and comparison can be

Why Is Health Insurance For Self-Employed Necessary – Designed to explain why self-employed people cannot afford to skip health insurance

Individual PPO Vs. Traditional Policies – Designed to illustrate the differences and similarities between PPOs and traditional policies

Where Can Consumers Find Affordable Medical Insurance – Designed to explain how to find affordable medical insurance

What is Private Health Insurance – Designed to educate consumers on what private health insurance actually means

Other infographics can be found here.

HealthCompare, a nationally recognized health insurance comparison site, is releasing new tools in their attempt to help Americans who are in search of health insurance. HealthCompare, who consistently displays concern for consumers, asks visitors that come to their site to ask themselves a series of questions before attempting to find health insurance coverage. These questions are designed to help shoppers decipher what type of coverage is best for them in terms of cost and type of policy.

The questions that HealthCompare encourages consumers to ask themselves are:

What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumers physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

What will the policies being compared offer in terms of maximum out-of-pocket expense?

Will the consumers office visits be covered?

Do any of the policies up for comparison offer maternity?

Is prescription drug coverage an option?

How much will the consumer pay for emergency services and ambulances?

Will the current primary physician and local hospitals be accepted under any of the policies being considered?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country’s diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit http://healthcompare.org/ or call 888.748.5152.