Armada Expands Strategic Cost Management-Brad Anderson Joins Established Firm, Armada Consulting, to Lead Financial Services Strategic Cost Management Practice.

Tulsa, OK (PRWEB) June 18, 2012

Scott Wise, Founder of announced today that, Strategic Cost Management within Financial Services has always been at the forefront of our capabilities, we are excited to announce the addition of Brad Anderson to lead our Financial Services industry practice. Brads knowledge and extensive experience in Financial Services positions us to better serve our existing and new clients in the financial services industry.”

Brad is already engaged in promoting Armadas thought leadership in cost management, authoring the article – A View of the Current State of Banking and Strategic Cost Management available on Armadas website.

I am excited to work with the Armada team to help expand their efforts to assist organizations make better business decisions. We feel Strategic Cost Management will be increasingly important for financial services companies and many other industries for the foreseeable future.

Prior to joining Armada, Brad was a Senior Advisor at a Global Consulting firm and executive manager at several rapidly growing financial services companies. Brad has twenty five years of industry and consulting experience in the Financial Services arena with an emphasis in retail and commercial banking.

His professional and consulting background also includes extensive experience in budgeting and forecasting, strategic planning, risk management, risk adjusted profitability analysis, balance sheet management, mergers/acquisitions and process optimization. Brad has written and spoken to numerous organizations and publications on a variety of cost management and business performance improvement topics. Brad will office in Charlotte, NC.

About Armada Consulting

Armada has assembled some of the best and brightest talent focused solely on implementing strategic cost management solutions leveraging our Acumen cost analytics software. From insight to impact, the Armada team works closely with clients to provide deeper insight and transparency into the costs of their organization, driving better decisions around cost takeout and cost control. What sets Armada apart from other management consulting firms is our constant commitment to our clients success, both personally and corporately. Across a wide array of industries and practice areas, Armada has a proven track record of delivering results to many of the premier corporations in the world.

For more information, please visit Armada Consultings newly revamped Website at

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Local Dental Marketing & Lead Generation: New IDA Plans Feature Latest Tools

(PRWEB) September 06, 2012

Internet Dental Alliance, Inc. (IDA) understands that the goal of online dental marketing is to deliver new local patients to the dental practice. Where generic web designers may provide a website and promise to drive traffic to it, IDA’s new programs feature complete online toolkits that create a stream of high-value patients to fill dental chairs.

IDA’s New Patient Marketing Machine programs include dental websites (Portals), dynamic search engine optimization (SEO), automated lead tracking, mobile web pages, listings in online Dental Directories and much more. The programs are designed to make it easy for dentists to launch internet dental marketing campaigns centered on the specific types of patients they choose, and that match their clinical skills. Doctors can select their primary focus area from more than 20 of the most in-demand and high-value dental services such as cosmetic dentistry, dentures, dental implants, orthodontics, wisdom teeth, etc.

To generate local leads, every page of each New Patient Portals (dental website) is automatically optimized for local search based on the dental practice address, and features geo-location data such as city name, ZIP code, county and state. In addition, each page can target up to 5 more neighborhoods, towns, cities or local areas. IDA’s unique LeadFire technology makes it possible to optimize hundreds of web pages with just a few clicks of the mouse.

“Online lead generation has become a major marketing strategy for doctors who want to grow their dental practice. Many see an increase of 5 or 10 new patients every month even up to 15 or 20,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. The dental marketing plans we offer go far beyond providing a conventional website. For example, the Web Portals are instantly customizable, and they provide market segmentation tools that allow dentists to strategically grow their practice!

For extra local web presence, dentists who subscribe to IDA’s Professional and Premium New Patient Marketing Machine packages will also get help setting up their Google Plus Local pages. Google dominates local search for consumers, so having the practice’s Google Plus Local page properly set up and optimized is one more way to find new patients who live in the area.

About Internet Dental Alliance, Inc.

IDA is the largest provider of dental directories, websites for dentists and online dental marketing tools in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with internet dental marketing services such as dental website design and other dental management advice and resources.

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UC San Diego Extension Welcomes Local Filmmaker and Educator, Jodi Cilley, As the New Lead Video Instructor for the Video Production Courses

La Jolla, CA (PRWEB) August 15, 2012

The Digital Arts Department at UC San Diego Extension is pleased to announce that Jodi Cilley will teach our upcoming video production courses. We applaud her active involvement in the San Diego film community and in local non-profits and are enthusiastic about to the opportunities for involvement that our video and editing students will be presented. I am thrilled to have Jodi assume the lead video production instructor and editing instructor positions here at UC San Diego Extension Digital Arts Center, said Susan Varnum, director of the program. She will be working to make our Video & Editing courses even stronger, connect our students within her extensive network, and work with our video production students to produce high quality reels of which they can be proud. Jodi is talented and dedicated and will be a great addition to our DAC team.

Jodi Cilleys credentials include an MBA from San Diego State University with specializations in Entrepreneurship and Management, a BS in Sociology from Boston College, and a Certificate in Video and Film from San Diego City College. Youth-produced films from her classes have been awarded many honors including inclusion in the Human Rights Watch Film Festival, San Diego Latino Film Festival, Red Nation Film Festival, Hampton Film Festival and Adobe Design Achievement Awards. She has been featured on Univision, TV Azteca, KUSI, SD Insider, KPBS, NPR, Radio Hispana as well as in San Diego City Beat, San Diego Reader and the U-T San Diego.

Jodis list of accomplishments is as extensive as it is unique. Originally from Vermont and the daughter of a maple farmer, she settled in San Diego in 1999 after graduating from college. 13 years later, she owns her own video production company, VideologiCo. She has produced and directed a zombie movie, a vampire short, and is currently producing several short films with supernatural themes. She has always had passion for working with youth and has taught video production courses for over eight years and currently teaches at the Media Arts Center San Diego and Platt College. In addition, Jodi spent nine years working at Toussaint Academy of the Arts and Science- a long term shelter for homeless and runaway teens. She has worked and lived on both sides of the border, teaching bilingual video production classes and producing dozens of short documentaries that explore social justice themes such as illegal immigration, tenants rights, safety and health in impoverished communities and the struggles of undocumented youth in the US. Jodi is one of the founding members of the San Diego Student Film Festival and will be directing the festival this year.

Look out for casting and crew calls, workshops and plethora of strong work coming out of the Video & Editing program this year at UC San Diego Extension. Im really excited to continue my work building the San Diego film community and helping facilitate more opportunities for filmmakers, cast members, and crew here. With this new position at UC San Diego Extension Digital Arts Center, I will bring all of my passion, excitement and contacts into the video production school that already exists there.

Those interested in learning more about the career focused programs in Casual Game Development, Graphic and Web Design, Mobile Application Development, and Video & Editing; Digital Arts Specialized Certificates, courses, and workshops; or otherwise learning whats happening at UC San Diego Extensions Digital Arts Center should visit or join the DAC Facebook page or view the DAC You Tube Channel. Questions? Contact a program rep at dac(at) or call 858.534.6705.

About UC San Diego Extension ( )

UC San Diego Extension is a division of the universitys Extended Studies & Public Programs, offering 100+ professional and specialized certificate programs in a variety of disciplines. Nearly 50,000 adult learners attend classes each year at its facilities on the UCSD La Jolla campus, the University City Center, and the Mission Valley Center.

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Brett Whitcomb Joins Ryan as Principal to Lead New Insurance Tax Practice

Dallas, Texas (PRWEB) August 20, 2012

Ryan, a leading global tax services firm with the largest indirect tax practice in North America, today announced that Brett Whitcomb has joined the management team as Principal to lead the Firms new Insurance Tax practice.

Mr. Whitcomb will oversee a multi-disciplinary team of Ryan professionals providing multistate insurance premium, income, surplus lines, and self-procurement tax services, as well as insurance company compliance, dispute analysis, and global investigative services in regulatory inquiries, litigation, and Dodd-Frank matters related to insurance companies. In addition to his role as Insurance Tax Practice Leader, he will also be opening a new Ryan office in Hartford, Connecticut.

Prior to joining Ryan, Mr. Whitcomb led the National Premium Tax Compliance practice for a national accounting firm, supporting Fortune 500 clients as the national contact for multistate insurance tax services. He has also worked in the tax departments of several major global corporations throughout his distinguished 30-year career, including nearly five years as Corporate Tax Director of a Fortune 100 insurance company. Mr. Whitcomb has achieved industry recognition as a strategic thought leader in insurance tax and is a regular contributor to Tax Analysts, a leading provider of tax news and analysis for 150,000 tax professionals in law and accounting firms, corporations, and government agencies. He holds a Master of Business Administration degree in Accounting and Management Science from Tulane University Graduate School of Business, a Bachelor of Arts degree in Political Science and History from Fairfield University, and is a member of the American Institute of Certified Public Accountants.

Im excited to have a veteran insurance tax leader like Brett Whitcomb join our leadership team to launch our new practice and expansion into Hartford, Connecticut, said G. Brint Ryan, Chairman and CEO of Ryan. Our clients will benefit tremendously from Bretts strategic leadership and the added value that insurance tax services will bring to new and existing engagements.

I look forward to driving rapid revenue growth for Ryans Insurance Tax practice, said Mr. Whitcomb. I am proud to join this premier team of tax professionals and help support Ryans proven record of delivering superior client service and results.

About Ryan

Ryan is an award-winning global tax services firm, with the largest indirect tax practice in North America and the seventh largest corporate tax practice in the United States. Headquartered in Dallas, Texas, the Firm provides a comprehensive range of state, local, federal, and international tax advisory and consulting services on a multi-jurisdictional basis, including audit defense, tax recovery, credits and incentives, tax process improvement and automation, tax appeals, tax compliance, and strategic planning. Ryan is a two-time recipient of the International Service Excellence Award from the Customer Service Institute of America (CSIA) for its commitment to world-class client service. Empowered by the dynamic myRyan work environment, which is widely recognized as the most innovative in the tax services industry, Ryans multi-disciplinary team of more than 975 professionals and associates serves over 6,500 clients in 40 countries, including many of the worlds most prominent Global 5000 companies. More information about Ryan can be found at

Ashland Names Shanaa to Lead Technology and Growth Strategy for Ashland Specialty Ingredients

Wilmington, Del. (PRWEB) August 07, 2012

Dr. May Shanaa has been named group vice president, Technology and Growth Strategy, for Ashland Specialty Ingredients, a commercial unit of Ashland Inc. (NYSE:ASH). The announcement was made by John E. Panichella, senior vice president, Ashland Inc. and president, Ashland Specialty Ingredients, to whom she will report.

Shanaa will be responsible for leading Ashland Specialty Ingredients global research and development (R&D) and applications capabilities, with direct operational responsibility for the units global research and technical centers. In addition, Shanaa will be responsible for business development, including leading the strategic growth plan for the business.

With Mays leadership and distinguished qualifications, I am confident we will be able to drive our application expertise even closer to the customer and continue our focus on solving their unique formulation challenges, said Panichella. We look forward to the perspective and experience May brings to this role as she leads the aggressive growth strategy for our new product innovations.

Shanaa most recently served as global vice president, Skin Care and Portfolio Management at Johnson & Johnson, where she also held the role of vice president, R&D, global beauty care. In this role, Shanaa was involved in more than 200 product launches per year targeting the skin, hair and deodorant markets. Prior to Johnson & Johnson, Shanaa spent more than 18 years at Unilever in skin care, laundry and home care in the UK, U.S. and Italy, where she was vice president of R&D home care. In 2002, she received Brandweeks Marketer of the Year award for the successful launch of Dove* Nutrium* Bar & Body Wash. Shanaa earned her masters degree in analytical science and her doctorate in chemistry from the University of Hull in the U.K.

Ashland Specialty Ingredients offers industry-leading products, technologies and resources for solving formulation and product performance challenges in key markets including personal care, pharmaceutical, food and beverage, coatings and energy. Using natural, synthetic and semi-synthetic polymers derived from plant and seed extract, cellulose ethers and vinyl pyrrolidones, Ashland Specialty Ingredients offers comprehensive and innovative solutions for today’s demanding consumer and industrial applications.

In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment. Visit to see the innovations we offer through our four commercial units Ashland Specialty Ingredients, Ashland Water Technologies, Ashland Performance Materials and Ashland Consumer Markets.

Trademark owned by a third party

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Response Mine Interactive Promotes Key Executive to Lead Digital Services Team

Atlanta, GA (PRWEB) August 02, 2012

Response Mine Interactive (RMI), a digital marketing agency founded on direct response principles focused holistically on driving category leading ROI for brands, announces the promotion of Ryan Woolley as Senior Vice President of Digital Services. The appointment aligns with Woolleys deep routed experience within the interactive marketing space and solidifies the firms plan for strategic growth in 2012. Recently named an Inc. 5000 fastest growing company, RMI is poised to continue its influence in direct response marketing, strategy and online media.

Ryan continually exceeds performance goals in serving clients. I dont know if its the Midwestern fortitude or just his own zen-like calm, but he has innate leadership skills and a deep commitment to engendering success in others- clients and employees alike, explains Ken Robbins, founder and president of RMI.

Depth and Breadth Added to Digital Services Team

Woolleys promotion comes after years of relentless focus and dedication to producing exemplary results for RMIs clients and the agency itself. In his new role, he will be tasked with leading the Systems Design & Operations of the Digital Services Division. Woolley will maintain P&L ownership of the Digital Services Division, focus on new business development and serve as a strategic resource for RMI staff and clients alike.

Before leading the Digital Services Team, Woolley served as Vice President, Group Director of Client Services where he was tasked with providing strategic marketing insight to RMI’s rapidly growing number of interactive marketing clients while maximizing profits and revenue growth for both clients and the agency. Due in part to his dedication and relentless focus on strategic growth, Woolley was promoted to Senior Vice President of Digital Services.

With more than 11 years of interactive marketing experience, Ryan has managed strategy and relationships for many RMI clients including Staples, Rooms To Go, Travelzoo, and Carters/OshKosh BGosh. Ryan was a featured speaker at the 2010 Direct Marketing Associations Annual Conference on Advanced Link Building.

Prior to joining RMI, Ryan served as vice president of interactive marketing for Anderson Communications, an integrated marketing agency in Savannah, Ga., and Hilton Head Island, S.C. There he launched the agencys paid search and search engine optimization services. Ryan graduated Summa Cum Laude from Kent State University with a bachelors degree in computer information systems.

RMI offers an innovative marketing strategy that redefines the mission of its clients marketing function to achieve the greatest ROI. Its customer acquisition program owns and builds online properties in key consumer-facing markets. By attracting specific audiences to these properties, RMI converts them into customers for clients at no risk. Its digital services division drives sales conversion by employing direct response strategies such as paid search, local search and SEO to acquire new customers and achieve online category domination.

About Response Mine Interactive

Response Mine Interactive (RMI) is a digital marketing services firm grounded in direct response principles to help its clients achieve online category domination. Dedicated to ROI driven efficiencies, RMI has generated billions of dollars in revenue for leading brands in the ecommerce, seniors, healthcare, retail, travel and home services markets. For more information, visit or call 404-233-0370 x318.

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ORTEC Hires Change Agent Jeff Wilson as Executive Vice President, Americas to Lead Sales and Marketing

Atlanta, GA (PRWEB) June 28, 2012

A privately held Atlanta-based supply chain software provider, ORTEC, plans to super charge revenue growth and has hired software veteran Jeff Wilson as Executive Vice President, Americas to get the job done. Wilson has more than 25 years of experience within the software/technology industry building, transforming and evolving diverse businesses and optimizing sales productivity and operational efficiency. He has held prior senior management positions at INMAR, WHOOP, ARIBA and PROCURI and is widely recognized for his strategic vision and team building finesse.

We have tripled the number of customers over the past three years, doubled revenue and expanded our headquarters at 3630 Peachtree in Ritz Carlton Residence Tower, despite a global recession, stated Corne Aantjes, ORTECs CEO of the Americas. ORTEC is delighted to service iconic brands such as Walmart, Coca-Cola, FedEx, Proctor & Gamble and MolsonCoors. Jeff has joined our executive team to further propel our growth. He has great depth in software, sales, social/digital marketing, SaaS and mobile development. This aligns extremely well with our strategic initiatives. He is also really fun to work withwhich is why our customers love us.ORTEC is the worlds leading provider of advanced planning and optimization software. ORTEC software solutions achieve optimal route plans, real-time fleet scheduling and visibility, more efficiently built pallets and fuller truckloads, driving down costs at every point in the supply chain. In addition, ORTEC solutions enable increased delivery forecasting accuracy and improved customer service. ORTEC provides best-of-breed, SAP-embedded and SAP-certified solutions. In the area of advanced planning solutions, ORTEC has over 1,650 customers worldwide, over 550 employees and offices in Europe, North America, Asia and the Pacific Region. For more information about ORTEC visit

MaxKnowledge to Lead Three Sessions at 2012 APSCU Annual Convention on Best Practices to Enhance Compliance and Gainful Employment

Irvine, CA (PRWEB) June 18, 2012

In the first session, MaxKnowledge Vice President of Compliance, Cindy Bryant, will facilitate a discussion on developing and implementing an effective compliance plan. Seasoned regulatory agency and career college executives will share their personal insights in achieving compliance & quality. All Aboard for the Compliance Journey: Whats Your Destination? is scheduled for Thursday, June 21, 2012 at 10:15 AM.

In the second session, MaxKnowledge Vice President of Learning Initiatives, Robert Starks Jr., will discuss how career colleges can leverage social media to support and enhance graduate employment. The session will provide practical strategies for career services staff to help graduates effectively market themselves through a variety of social media platforms. Does Your Career Center Speak #Hashtag: How to Leverage Social Media is scheduled for Thursday, June 21, 2012 at 3:00 PM.

In the third session, MaxKnowledge Vice President of Training, Jay Hollowell, will address the critical need for enhanced collaboration between career colleges and employers. The session will provide proven strategies and techniques to support gainful employment of graduates. Taking Employer Advisory Committees to the Next Level: Expanding Member Roles and Opportunities is scheduled for Friday, June 22, 2012 at 10:00 AM.

Additionally, MaxKnowledge and the Imagine America Foundation will be hosting an Advisory Meeting for the Center for Excellence in Education (CEE) on Wednesday, June 20, 2012 at 9 AM. This meeting is by invitation only. APSCU Convention attendees can visit with MaxKnowledge at booth #625 in the Exhibit Hall.

About MaxKnowledge

MaxKnowledge is the chosen employee training provider for over 1,000 career colleges and universities representing both traditional and online institutions. With a decade of experience and over 100 online courses, MaxKnowledge has become the leading provider of professional development and continuing education opportunities for career college personnel. Over 25 educational associations have partnered with MaxKnowledge to provide online training services to their member schools.

The Center for Excellence in Education (CEE), MaxKnowledge’s strategic partnership with the Imagine America Foundation, provides turnkey employee development solutions with a proven return on investment as independently reported by the ROI Institute