Tag Archives: Marketing

New Orleans Tourism Marketing Corporation Announces New Agency Partnership

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New Orleans, LA (PRWEB) July 17, 2012

After consideration of qualifications from eight advertising agencies, Dentsu America has been awarded the New Orleans Tourism Marketing Corporation (NOTMC) marketing agency of record contract for the year 2012/2013. A marketing task force, made up of several board members and industry leadership made the recommendation to the NOTMC board of directors.

I am excited about the opportunity for a new vision and approach to marketing the city as a destination, said Mark Romig, President and CEO of New Orleans Tourism Marketing Corporation. Dentsu America has a history of successfully engaging consumers and connecting people with brands through their use of innovative technology and strategic thinking for some 20 travel and tourism brands. We believe that their fresh thinking will allow us to tell the story of New Orleans unique and authentic culture in a very compelling way. In addition to bringing us the strength and collaboration of an international agency, we will continue to emphasize our local focus through New Orleans-based Spears Consulting Group as Dentsu Americas local agency partner

The account represents Dentsu Americas second win in travel and tourism since May when it was tapped as global agency of record for the oneworld Airline Alliance, prevailing in a three-month review for the brands strategic brand messaging and creative development as well as media planning duties worldwide.

Dentsu America CEO David Cameron said, We look forward to working with NOTMC and have a very aggressive plan to help New Orleans dramatically increase the number of visitors and visitor spending. New Orleans is one of the worlds most magical destinations. Rich in romance, mystery, history and much loved for its culture, cuisine, and spirit, New Orleans is a world class destination. This campaign will make more people more aware of what New Orleans offers and keep the citys allure front of mind.

This was the first review of agencies since 2001. Peter Mayer Advertising, with GMc&Co Inc. held the agency of record contract for the past eleven years.

Romig added, We are very grateful to the teams at Peter Mayer Advertising and GMc&Co. for their years of service to NOTMC and to the promotion of New Orleans. Their love for New Orleans is obvious, and we wish them the very best in the future.

The marketing task force included various hotel, restaurant, and attraction executives from the NOTMC board. A representative from the New Orleans Convention and Visitors Bureau and a representative from the Citys Office of Tourism were invited to join the group for the presentations.

There truly are no borders when it comes to creativity as we build a stronger economy and more jobs, said NOTMC Board President Darryl Berger. I wish to thank the marketing task force for its focused efforts during this process. I am also looking forward to working with Dentsu Americas innovative vision which will be needed to get us to our 2018 goals for adding thousands of jobs to our economy, and seeing increased levels of visitation and visitor spending.

The full board ratified the recommendation at its July 17th board meeting and signed a letter of intent with Dentsu America and the Spears Consulting Group. Peter Mayer Advertising will continue to work on a project basis on upgrades and improvements to the GoNola mobile app and on the Super Bowl media and fan guides. GMc&Co. will complete project work in support of the Treme Bicentennial.

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About New Orleans Tourism Marketing Corporation

The New Orleans Tourism Marketing Corporation promotes the city as a leisure tourism destination throughout the year. Annually, NOTMCs marketing campaigns include strategic print, broadcast, and Internet advertising and public relations. Web sites: http://www.NewOrleansOnline.com; NewOrleansMuseums.com; RadioFreeNeworleans.com; GoNola.com. Social media:Facebook.com/NewOrleansOnline; Twitter.com/visitneworleans.







Internet Marketing Firm Of New York Announces Discount On Viral Marketing Services

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New York (PRWEB) July 05, 2012

Viral marketing is the happening internet marketing concept which is gradually evolving over the Internet. It is an innovative marketing campaign where the advertising spreads across the global audience through world of mouth, or through electronic medium, in which case it is termed as video viral marketing. The concept evolves from the word “Virus” which multiplies at an alarming rate once inside the human body. In context of Internet Marketing, the term Viral Marketing has become an effective strategy which offers comprehensive and effective platform to promote products and services over the internet in a rapid rate, more rapid than SEO, SEM, E-Mail Marketing or any other popular form of Internet marketing. Many small, medium and big enterprises are hiring Internet

Marketing Companies to plan and provide support for Viral Marketing campaigns to advertise about their products and new services either on YouTube, Flickr, FaceBook, Orkut and many more. SEO Company, New York, Internet Marketing Firm is one among the service providers who can actually help anybody with such requirements for promoting a product or service over the internet.

The company has been into the field for quite a long time now and in this span of time the company has seen all the trends of the profile and promises to deliver the best results. This SEO Firm in New York has helped many organizations in the market and they are actually satisfied with the quality of service offered. The company has not just improved the services but has now come up with many discount schemes that will sure help. Viral marketing is long reach online advertising strategy, which is incorporated by the companies to promote their businesses online. It is an affordable and fast Internet Marketing strategy that gives effective results in comparatively less time as E-mail marketing, Mobile marketing etc. What’s more, the concept of viral marketing is also effective for introducing newly launched companies to the global audience. Online viral marketing is very useful to any business as it helps a business develop new business relationships and also wins back the lost customers as the message is spread to the target audience.

The team of Viral Marketers at the SEO Company of New York, the Internet Marketing Firm specializes in creating viral messages that help to carry the name of the brand and increase its awareness and also are interesting so that people spread them on their own. This will ensure that the online marketing campaign is successful and fulfilling the objectives that it ought to fill. Their team is experienced and has graphic designers and visualizers, which make attractive online viral marketing campaigns using their innovative ideas and experience of many years.

The team of innovative Viral Marketers at Internet Marketing Firm works on the creation of the viral marketing message by employing all that hard work and long brain storming sessions. It is the sincere hard work and conceptual development of the marketing message that eventually helps in creating appeal among the global internet audience. The result is evident in the form of high conversion rates, and increase in the product visibility.

Internet Marketing Firm offers a client with customized and dedicated Viral marketing campaigns that are exclusively designed to increase the prospects of a business. The firm offers intuitive strategies that will help in promoting the products and services through the Viral Marketing. All viral marketing campaigns are designed around the concerned products and services.







Frozen Food Manufacturer In Manchester Appoints New Packaging Designer From Marketing Quotes To Re-Brand Product Range.

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Basingstoke, UK (PRWEB UK) 5 July 2012

Packaging designers that work in the food industry will know only too well that food packaging design needs to be attractive, yet clear in the nutritional properties. A frozen food company recently came under the spotlight due to poor visibility of the nutritional properties of their product ranges, so approached Marketing Quotes for help with the design and layout. Marketing Quotes advised them talking to graphic designers that had experience in the food industry so as to ensure they best possible design solution.

A spokesperson from the food company stated ‘our foods are fine to be taken as part of a healthy balanced diet and the media coverage we received with regards to fat and salt content is a little unfair. However we are happy to re-design our packaging to ensure that the nutritional content is very visible to our customers. We are always looking at ways to ensure tasty healthy meals that can be prepared quickly with the minimum of fuss, and our customers are really our first priority.’

Anne Richards (who works for Marketing Quotes) added ‘ the food industry is keen to ensure that consumers know exactly what they are consuming so as to avoid problems of obesity, which currently is an epidemic sweeping the UK due to the fast food industry. We have suggested them talk to designers that have experience in the food sector, as they will know the requirements to be balanced with attractive and appealing designs.

About Marketing Quotes – Marketing Quotes is a free service to UK businesses to help them get free advice and quotes from local marketing agencies that know and understand their industry.







Content Writing King Announces Cancellation Of Experimental Video Creation Process For Their Article Marketing Website

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(PRWEB) July 01, 2012

Today, Content Writing King announced that they will be cancelling the experimental video creation process for their article marketing website. They said that it is taking up too many resources that they need in other projects. They have reassured their search engine optimization customers that they will be continuing with their regular video creation services.

As a matter of fact, Content Writing King is diverting some of the resources they were putting into the experimental project back into their normal video content marketing services, among other things. However, they said they are happy to announce that once their website is re-launched that their video content creation services will be available to their search engine optimization customers as a solo service. Originally, this service was offered exclusively in their search engine optimization packages alongside their blog post writing service and article writing service.

The launch of the newly designed content creation website is due within a few days, announces Content Writing King. This is another reason they have cancelled their experimental video creation process. They need the resources put toward finishing up their new website design to make sure it is completed in full on time. This include putting time in to generate content for the website, since that is on of their specialties anyway.

Content Writing King also made mention that their new graphic design artist is almost ready to be a part of their core video creation team, as well as take charge of image creation. She will be the head of this department, and will also start her first major project with the firm once they have their new website design finished.

About Content Writing King Content Writing King is an online company that helps consumers to find and obtain content writing services. For more information about Content Writing King, please visit their website at http://www.contentwritingking.com.







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Recent Article Posted to HortonGroup.com Provides Marketing Tips for Small Businesses and Tools for Defining a Target Audience

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Nashville, Tenn. (PRWEB) July 01, 2012

It has become clear that using social media as a platform to communicate with current and potential customers is a necessity for businesses of any kind. Horton Group has posted a new article small business owners can use as a reference when attempting to define their target audience. In the post they layout five essential questions small business owners need to ask themselves when searching for the best ways to communicate their brand through social media outlets. When using social media to market products or services it is critical that the message sent across is clear, relevant and directed. Properly planned and targeted marketing through social media has the potential to increase fans and followers – resulting in stronger brands and more revenue.

In todays market customers have more access to a wider selection of products and services thanks to online tools that allow businesses to disseminate information quickly. Social media has created a landscape where businesses can communicate directly to their customers and share information. How people interact with a business’ social media profile or page can tell you a lot about the need for precise communication through these online channels. High levels of customer interaction in places like Facebook or Twitter are usually a result of a social media strategy that is directed at a defined target audience.

SEO and Social Media Services Available from the Kitchen & Bath Channel Present a Marketing Advantage to Kitchen & Bath Industry Professionals

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Chaspel Hill, NC (PRWEB) June 28, 2012

The Kitchen & Bath Channel announced today the addition of SEO (search engine optimization) and Social Media Marketing programs exclusively for kitchen & bath professionals and manufacturers. The SEO program is available in three tiered levels, from basic, effective search engine optimization to an all-inclusive recognition plan. The social media initiatives are also offered in various levels based on the number of social media sites and posts.

According to Partner, and Co-Founder Max Isley, CMKBD, What truly sets the Kitchen & Bath Channel apart is that it was created by kitchen & bath industry marketing and design professionals for kitchen and bath industry professionals. We understand the needs of the professional, and their relationships to both the manufacturer and the homeowner that gives our clients a competitive advantage, whether they are subscribers to the Kitchen & Bath Channel (app, website and social media), marketing partners or both.

In addition to the SEO and Social Media packages, the Kitchen & Bath Channel offers additional marketing services, including local and national Public Relations programs, integrated Marketing Plans, Website Design and Development, Graphic Design and an array of other creative services.

The Kitchen & Bath Channel is an online, mobile and social media community linking homeowners with kitchen & bath design and remodeling professionals. This unique platform provides kitchen and bath industry professionals with multifaceted connections to homeowners, including blogs, articles, websites, social media, mobile devices, smart phones and more.

It is the homeowners destination for research, education and shopping the place to find the perfect kitchen and bath or remodeling professional, whether online or on the go.







ORTEC Hires Change Agent Jeff Wilson as Executive Vice President, Americas to Lead Sales and Marketing

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Atlanta, GA (PRWEB) June 28, 2012

A privately held Atlanta-based supply chain software provider, ORTEC, plans to super charge revenue growth and has hired software veteran Jeff Wilson as Executive Vice President, Americas to get the job done. Wilson has more than 25 years of experience within the software/technology industry building, transforming and evolving diverse businesses and optimizing sales productivity and operational efficiency. He has held prior senior management positions at INMAR, WHOOP, ARIBA and PROCURI and is widely recognized for his strategic vision and team building finesse.

We have tripled the number of customers over the past three years, doubled revenue and expanded our headquarters at 3630 Peachtree in Ritz Carlton Residence Tower, despite a global recession, stated Corne Aantjes, ORTECs CEO of the Americas. ORTEC is delighted to service iconic brands such as Walmart, Coca-Cola, FedEx, Proctor & Gamble and MolsonCoors. Jeff has joined our executive team to further propel our growth. He has great depth in software, sales, social/digital marketing, SaaS and mobile development. This aligns extremely well with our strategic initiatives. He is also really fun to work withwhich is why our customers love us.ORTEC is the worlds leading provider of advanced planning and optimization software. ORTEC software solutions achieve optimal route plans, real-time fleet scheduling and visibility, more efficiently built pallets and fuller truckloads, driving down costs at every point in the supply chain. In addition, ORTEC solutions enable increased delivery forecasting accuracy and improved customer service. ORTEC provides best-of-breed, SAP-embedded and SAP-certified solutions. In the area of advanced planning solutions, ORTEC has over 1,650 customers worldwide, over 550 employees and offices in Europe, North America, Asia and the Pacific Region. For more information about ORTEC visit http://www.ortec.com/us.







Inbound Marketing Agency Helps Houston Interior Design Firm Launch A New Web Presence

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Houston, Texas (PRWEB) June 22, 2012

Pamela Hope Designs, a Houston interior design firm specializes in high-end design services with a focus on style, comfort and ease of process. Owner Pamela OBrien and her team of interior design specialists have over a decade of experience with all aspects of residential and commercial design, and offer comprehensive design services for Houston-area homeowners and businesses.

From project management services to color consultation for both remodels and new construction, Pamela Hope Designs brings a wealth of experience to every job. The team has worked with many prominent clients in Houston and nationwide, and has experienced significant growth in recent years.

This growth, and a desire for an upgraded web presence, has prompted a complete rebrand for the company. In order to align with its evolution into a premier high-end Houston interior design firm, Pamela Hope Designs turned to inbound marketing agency Adhere Creative to create its new web design. Adheres team of marketing, design and development professionals put together a fresh new look for the design firm that reflects its vision for the future and focus on gaining new clients.

Owner Pamela OBrien believes that the new rebranding represents her companys dedication to great design. She states, I am pleased to launch the new Pamela Hope Designs web site. I think it reflects our love of comfortable luxury, clear communications, client collaboration and our fun and refreshing approach to interior design. I believe great design is a huge pleasure and can affect your life every day. Our clients enjoy the experience as much as the results.

Nathan Yerian, Director of Strategy for Adhere Creative, is also pleased with the results and the success of his companys collaboration with Pamela Hope Designs. Working with Pamela on this project was a pleasure. Her passion for interior design made the design process flow smoothly and the result was clean and focused on the value she brings to her clients.

With an attractive new site and a fresh, updated look for her brand, Pamela OBrien is looking forward to expanding her client base and helping Houston-area residents and businesses create more attractive interior spaces that reflect the ways they want to live and work. She believes that Adhere delivered the results she was looking for. The Adhere Creative team was a fantastic partner when it was time to rebrand my company and upgrade our web site. They exceeded my expectations being on point, on schedule and on budget. From the first meeting, they not only listened, but they really got it. I couldnt believe how good the first draft was. Excellent work, Adhere — I look forward to future projects!

About Adhere Creative:

Adhere Creative, a Houston inbound marketing agency specializes in measurable, results-driven marketing initiatives for small to mid-sized businesses.







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SEO Agency SmartSearch Marketing Ranked Best Integrated Search (SEO & PPC) Company

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Boulder, CO (PRWEB) June 26, 2012

SmartSearch Marketing, a full-service search engine marketing agency, has been ranked as a top company in the Best Integrated Search (SEO & PPC) Company category by topseos.com. SmartSearch Marketing has been included in the top 30 ranking for more than 12 consecutive months with an overall score an impressive 92%. See SmartSearch Marketings complete ranking from topseos.com at http://smartsearch-marketing.topseos.com/.

SmartSearch Marketing is a full-service search engine marketing agency that helps their clients generate leads, acquire new customers, and position brands online through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, and local search.

Topseos.com, an independent authority on search vendors, completes an in-depth analysis of every vendor on the Best Integrated Search Company list by reviewing four key categories:


Vendor Processes
Keyword Selection
Internet Marketing Campaign Integration and Effectiveness
Cost Per Acquisition Minimization and Efficiency
Reporting

SmartSearch Marketings uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers results from a prospects first search all the way through to customer acquisition and sale. SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:


Strategic Planning
Search Advertising
Search Engine Optimization
Media buying and Creative Services
Website Usability
Landing Page Development
Conversion Improvements
Marketing Analytics

To learn more about SmartSearch Marketing, visit http://www.smartsearchmarketing.com.







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Kidpreneurs Create Pinterest Marketing Graphic for PinAlerts.com Launch

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Salt Lake City, UT (PRWEB) May 31, 2012

The founders of http://www.PinAlerts, formed a unique partnership with two talented kidpreneurs to help launch their new Pinterest tool.

From their research, co-founders Janet Thaeler and Paul Wilson found businesses have found success a how to graphic. This type of graphic outlines the steps to sign up and use a service, aligned in a vertical format to fit Pinterest. A how to graphic is a way to market a business on Pinterest which lacks a physical product to display.

PinAlerts.com partnered with the Sabra sisters to create the graphic. They came up with 5 steps to register and start getting PinAlerts. The free service sends an email whenever someone pins something from a tracked website. Pinterest already sends an email whenever a pin thats already on the site gets repinned. However, Pinterest doesnt alert people when someone saves content from another web site.

A how to graphic not only shows people how to use the tool but also markets the service at the same time. PinAlerts.com founders Paul Wilson and Janet Thaeler enlisted the Sabra sisters (ages 10 and 11 years) to come up with a way to show how to use the service. The sisters took screenshots of each step as well as creating original graphics. The sisters are entrepreneurs (or as they say – kidpreneurs).

Not only are the kids good at graphic design, theyre also professional bloggers (who blogged about the process of creating the graphic). Based on their Alexa ranking and being under the ages of 18, their blog KidbloggersClub is the worlds #1 kids blog.

This is not the first time the girls have partnered with a business. Under the direction of their mom, Ponn Sabra of AmericanMuslimMom, the sisters have turned what started out as a homeschooling project into an actual business. As such theyve been able to secure their own sponsors and advertisements.

The Sabra girls beta test, review, and advise on product development for nearly a dozen educational software, virtual worlds, and websites. They were recently accepted to Stanford Universitys Education Program for Gifted Youth and community college. Next the sisters (along with their youngest sister) will add the title author to their list of credentials. The three have a contract to write a series of books that helps make history fun for kids – due to be published this Fall. They certainly made the launch of PinAlerts more fun through their enthusiastic and professional contribution.

About PinAlerts.com

PinAlerts.com was developed by Pinterest experts Janet Thaeler, Paul Wilson, and John Benson of http://www.PinnableBusiness.com. Pinnnable Business develops Pinterest marketing tools and solutions. PinAlerts is the companys first release and is currently in beta. Check out the PinAlerts media kit for more information, and watch for future Pinterest tools by subscribing to the Pinnable Business blog.

Follow PinAlerts

Pinterest: Pinterest.com/pinterestbiz

LinkedIn Group: http://www.linkedin.com/groups/Pinterest-Business-4296870

Twitter: @pinnable

Blog: PinAlerts.com/blog







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