How to Do Website Optimization with Guaranteed Results Is the Topic of DigitalMarketer.com Article


Austin, TX (PRWEB) June 15, 2012

Learning how to do website optimization makes any marketers job easier. According to a recent article on DigitalMarketer.com, the combination of varying web marketing strategies is enough to drive a marketer crazy. Considering the countless variables involved in each technique, where is a marketer supposed to turn for useful advice?

Digital Marketer is offering an expert guide in website optimization with its new Special Report 43 Split Tests: A Cheat Sheet for Whats Working Now. It provides dozens of strategies for boosting conversion rates, and promises an increase in online sales. The article said the Special Report suggestions apply to all markets and will work in all industries.

More than ten years of research and analysis went into 43 Split Tests, and it used real web traffic for every test. The article said marketers now have access to the best quality-assured variables for the most productive techniques. The cream of the crop is offered in the Special Report, representing marketing advice thats as good as gold.

Things as simple as the fonts, sizes, and colors used in opt-in forms and squeeze pages can make a huge difference in customer motivation, said the article. Readability and retention is whats most important, and 43 Split Tests has devised ways to capitalize on those aspects.

For instance, there is a one-click method to improving fonts that is so unbelievably easy that marketers will kick themselves for not implementing it sooner. Once its done, the article said conversion rates have been proven to increase by 5%. That sort of information is what makes 43 Split Tests so valuable, said the article.

43 Split Tests shares the raw information that marketers need to quickly adjust their campaigns to produce instant improvements. The article said that conversion rates and opt-ins can be increased by two, three, and sometimes four times the original amount.

Digital Marketer releases Special Reports to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through training courses, strategic plans, blogs, and Special Reports like this one, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

Successful marketing is hard to do without committing costly mistakes, said the online article. Knowing what works across the marketing board is priceless. Seeing the tactics in 43 Split Tests is like peering into a professional marketers research notebook. Find out how to do website optimization and improve a businesss online approach with Digital Marketers help, said the article.







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Mark Adams Joins Ross & Baruzzini as Senior Systems Project Manager

St. Louis, Missouri (PRWEB) June 01, 2012

Ross & Baruzzini, a globally recognized engineering and architectural planning, design and consulting firm, has announced the appointment of Mark Adams as Senior Systems Project Manager for the Advanced Engineering Systems practice. Adams will provide technical leadership, detailed project management, and execution of the world-class systems engineering projects domestically and internationally.

Adams brings over 25 years of experience with systems design and engineering. His expertise includes design of large scale, complex airport systems, intelligent transportation systems, and critical operation facilities. Prior to his position at Ross & Baruzzini, Adams served as a Senior Systems Engineer in the Aviation Division of URS Corporation in Denver, Colorado. In this position, he provided airport systems design, consulting and project management for a variety of clients, primarily in the aviation market.

Inspire Creativity in Children While Protecting Mother Earth


New York, NY (PRWEB) September 18, 2012

A few years ago, art educator, Maria Chee, noticed something interesting while shopping for art and craft toys for her young daughter. As she browsed the endless rows of how to kits and paint by number sets, she wondered where the art was in all of those arts and crafts kits.

Art is so much more than coloring inside the lines or being able to follow instructions, yet Maria found very few art and craft kits that went beyond it. Where were the open-ended activity kits that enabled children to create unique solutions? Where were the sculpture kits for children? Has anyone ever even told their child what a sculpture is? And why is there so much excess packaging can this possibly be good for the environment once thrown into our landfills?

With this in mind, Maria created Urban Canvas and developed toys that stimulate artistic thinking and are also environmentally friendly. As the name suggests, Urban Canvas toys are three-dimensional sculptural canvases for children to build, freely decorate, play, and display. They are dual sided, with an inspiring image collage on one side, and a blank canvas on the reverse side for kids to design and decorate. Urban Canvas first two collections explore themes that excite childrens imagination. They can discover the magic of the city with skyscrapers and trains in the City Streets collection, or delve into the wonders of nature with colorful critters in the Nature Trails collection. Urban Canvas toys are sculpted out of recyclable heavy-weight cardboard and the packaging is not only recyclable, but better yet, reusable.

More than just toys, Urban Canvas is a resource for helping parents understand and support their childrens artistic development. Information gleaned from years of teaching art to children, (and being a mother), is all available on her website along with a variety of age appropriate art projects. It is updated regularly. In the Share Gallery, parents are invited to exhibit their childrens creations as a source of inspiration to others.

Prior to starting Urban Canvas, Maria Chee was an interior designer and art educator. She holds an M.A. in Art Education from Teachers College of Columbia University and a B.A. in Architecture from Barnard College of Columbia University.

About Urban Canvas:

Urban Canvas was created to provide children with an environmentally friendly alternative to traditional plastic toys while preserving the world around us. We promote recycling, reducing landfill waste and increasing the overall health of the planet for our children. Urban Canvas toys are available at http://www.urban-canvas.com and in childrens toy boutiques.







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The Best Web Design Agency, New York, Trance Web Design Announces Productive E-Commerce Website Development with Better Communication Qualities


(PRWEB) August 30, 2012

Trance Web Design, web design company, NY announced its productive E commerce website development services at a price that cannot be offered anywhere in the existing market. Trance Web Design can create websites that will not only bring traffic but will surely convert them into business. The company has now launched its E-Commerce website design services which are actually better than the services that can be offered by most of the other web development agencies in the market. The websites created at the agency are very appealing and can surely communicate in a better way than created by others. It is so because, Trance Web Design understands well that an e-commerce website offers an exceptional platform to showcase products in a very elegant manner allowing visitors to buy these products off the shelf right away. For the success of any e-commerce website it is essential that it is implemented properly with all elements taken care of. This is why before developing an e-commerce website one would list out the necessary elements to help make the site an exciting experience for him and his customers.

Trance Web Design is a skilled e-commerce web development company believing in proper planning, strategizing to ensure that the e-commerce website is secured and robust 24 hoursround the clock. The web design company, NY would carefully study the products that a client wishes to market, the customers that are to be targeted, and the business model that one would use to engage with the customers. The Company would further work on a client’s business model by developing a website that would showcase products in a very graceful manner. They would use high quality images of products and specify the features of them in a very orderly manner.

To further help the client engage with customers, Trance Web Design would ensure that the website has superior colors, graphical designs, and features. To fortify the security aspect of the website they would integrate the site with well-developed shopping carts and a secure payment gateway. Most clients want to be in total control of their e-commerce website so that is why they implement content management systems, provides a client with the flexibility to change content on the site, take off products that he does not want to sell, allows him to add new products, and seamlessly change the price of any product with no lag time. For their convenience, they also offer systems like online stock; and inventory systems so he can get reports on products sold, and how many there are in the current inventory.

Web Design Services New York, Trance Web Design help enrich the shopping experience for visitors who come to shop on the e-commerce website by offering flexible shopping carts, and showcasing products that would allure the visitor to come and buy it. Their professionals would create a website that would allow secure transactions through payment gateways, and faster checkout facilities.

Listed below Are Some of E-Commerce Features that is offered:

New Roller Skids Maximize Range of VeriSight Pro as it Inspects 6 and 8 Drain Lines


Randolph, NJ (PRWEB) September 24, 2012

Two new roller skids center the VeriSight Pro push camera in 6 and 8 lines, and maximize its range by reducing pushing friction. Each attaches in seconds with a clever threaded split collar design.

Accessories like this are just another way VeriSight Pro distinguishes itself as a professional grade push camera, says Jake Wells, Marketing Manager at Envirosight. Operators choose the VeriSight Pro for a variety of reasonsonboard observation logging and reporting, up to 90 hours of MPEG4 storage, thumbnail video navigation, digital zoom capability, tri-band sonde. The new roller skids open all these features to a broader range of applications, making VeriSight Pro one of the most versatile cameras you can own.

Rugged aluminum and high-density composite construction ensures a long service life. The roller skids are available immediately, and are compatible with all VeriSight Pro models.

About VeriSight Pro

VeriSight Pro makes it easy to view, record and document pipe condition. Its digital interface displays real-time inspection footage on an 8 LCD, records up to 90 hours of inspection video to internal memory, and allows an operator to enter observation data for upload directly to WinCan. An intuitive, customizable interface lets operators zoom 3X on live or recorded video, capture still images, configure the 16-page text writer, browse thumbnail galleries, and select among several available languages.

VeriSight Pro comes in standard lengths of 130, 200 and 330. Measuring 1.62 diameter, its stainless steel camera head with high-sensitivity imager and shadowless LED lighting inspects pipes 29. An integral tri-band sonde transmits at 33 kHz, 512 Hz or 640 Hz. The entire system runs off mains power, vehicle power, or an internal rechargeable 6-hour Lithium-ion battery.

About Envirosight LLC

Randolph, New Jersey-based Envirosight, LLC provides video pipeline inspection solutions to municipalities, contractors, departments of transportation, and civil/environmental engineers. Envirosight is committed to ongoing innovation, delivering products that enhance user productivity and inspection detail. Envirosight serves customers through a trained network of regional sales partners who deliver localized support and expertise with rapid turnaround. All Envirosight technical employees hold NASSCO PACP certification. Visit Envirosight online at http://www.envirosight.com







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Colorados Top Research Universities Team with Cleantech Fellows Institute to Offer Cleantech Executive Accelerator

DENVER, CO (PRWEB) June 18, 2012

Colorados public universities are teaming with the Colorado Cleantech Industry Associations newest program to offer executive training in clean technology ventures to individuals outside of the industry. The Cleantech Fellows Institute addresses a simple but bothersome problem: not enough seasoned executives in the cleantech industry. The objective of the program is to help experienced entrepreneurs and executives accelerate their transition into the cleantech sector, stimulating new venture formation, job creation and growth of the cleantech industry.

The Cleantech Fellows Institute is the first of its kind with a national focus and is accepting applications now through July 27. The program will begin in September and combines seminars, lectures, lab visits, capstone and other business planning projects within the university settings at Colorado School of Mines, Colorado State University and the University of Colorado.

Providing introductions to the national cleantech eco-system, world-class technology and a strategic understanding of the industries within cleantech to seasoned entrepreneurs is critical to venture formation, said Cleantech Fellows Institute Director Wayne Greenberg. Our unique partnerships and collaborations with the university and research community in Colorado makes the state an ideal location to promote, build and grow a successful clean technology startup.

The technologies used to develop the venture-backed companies are emerging from research laboratories at the three universities and the Department of Energys (DOE) National Renewable Energy Laboratory (NREL). Targeted executives are those who have built successful companies in different sectors such as aerospace, biotechnology and enterprise technology.

CUs research laboratories are developing sophisticated, clean technologies with significant market potential, said David N. Allen, CUs Associate Vice President for Technology Transfer. Combined with the leadership expertise of the executives coming into the Cleantech Fellows Institute, we believe these technologies have a high potential for success in the commercial world.

The Colorado School of Mines prides itself on educational programs based on cutting-edge emerging technologies and on real-world collaboration with leading business people as part of our instructional offering, said Will Vaughan, Director, Technology Transfer at Colorado School of Mines. Partnering with the Cleantech Fellows Institute gives us another opportunity to work at the nexus of academia and entrepreneurship.

The key to the programs success will be the executives exposure to commercially-ready technologies from Colorado sources. Working with the universities and energy laboratories, as well as a team of cleantech industry insiders, the executives will develop a deep understanding of the technologies being developed at each institution. Each executive will select a technology that sparks their interest and plan a capstone project to present in January 2013.

As CSUs chief advocate for research activities and the promotion of CSU technology into the marketplace, I am excited to be a part of this cleantech era of technology development and commercialization, said Bill Farland, Vice President of Research at Colorado State University. CSU is working to ensure that our most significant innovations are getting out into the marketplace to the people who need them and our partnership with the Fellows Institute supports that mission.

The Cleantech Fellows Institute was created by the Colorado Cleantech Industry Association and is supported by NREL and Advanced Energy Economy (AEE), a national business organization of which CCIA is a founding chapter.

Information on how to apply for the program is located at cleantechfellows.com.

About Cleantech Fellows Institute

The Cleantech Fellows Institute is an exclusive program designed to facilitate the creation of venture-backed clean technology companies. The CFI will educate a highly select set of proven executives from across the country, and from a wide variety of industry sectors, that are interested in making the transition to cleantech. For more information, visit http://www.cleantechfellows.com

About Colorado Cleantech Industry Association

The Colorado Cleantech Industry Association (CCIA) represents the interests of the states cleantech industry. Its mission is to further establish Colorado as a world leader in clean technology by providing representation and advocacy, a unified voice, relevant programming and capacity development. For more information, visit http://www.coloradocleantech.com.







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Hundreds of delegates have benefited from brand training, from UK branding workshop experts Brand Strategy Guru


(PRWEB UK) 7 September 2012

UK brand consultancy firm Brand Strategy Guru has re-launched its programme of in-house brand training workshops in creative-thinking seminars. The workshops, personally presented by the firm’s founder, the consultant and author Simon Middleton, have been attended by hundreds of delegates from corporates, SMEs and non-profit organisations.

“My in-house branding workshops, and those in creative-thinking, have been really popular, so I have decided to offer them again,” explained Simon Middleton.

“There is a range of workshops, from one and two hour sessions through to full day and two-day in-depth training. They work very well with any number of delegates and regardless of the type of organisation,” Middleton added.

The Build A Brand In 30 Days workshop, based on Middleton’s popular book of the same name, is an inspiring and accessible introduction to branding, designed for anyone who wants to use brand effectively. Available in both half-day and full-day formats, the programme gives a thorough grounding in branding, with content that can be put into effect immediately in any organisation.

The Creative Thinking Laboratory is a stimulating and practical half-day workshop designed to promote creative-thinking, innovation and skilled problem-solving for all teams, departments and organisations.

Other short in-house courses available include:


The Brand Builder: aimed at larger corporate teams.
The Purposer: which takes leaders of an organisation or business to the heart of what their business is trying to achieve.
The Creative Power Hour: an exciting short-workshop which stimulates everybody to think more creatively.

Previous clients of Simon Middleton’s workshops have included some of the best known brands in the UK, including Aviva, British Airways, Comic Relief, Oxfam and Pret A Manger, and many others.

Further information:

Brand Strategy Guru, based in the UK, is a small team of highly experienced brand strategy advisers, marketing planners, and brand storytellers.

The consultancy provides strategic brand advice, end to end brand solutions, market research and marketing planning, as well as training.

Founder and CEO Simon Middleton is one of the best known independent brand strategists and brand experts in the UK. He is the author of three successful brand and marketing books, and appears regularly in the media (Newsnight, BBC Breakfast, The Politics Show, Sky News and many others) commenting on brand issues.

Further details can be found at http://www.brandstrategyguru.com or by emailing info(at)brandstrategyguru(dot)com







Outdoor Decor News – HPotter Customers Are Using Terrariums To Compete In a Variety Of Competitions


Coeur d’Alene, ID (PRWEB) September 07, 2012

H.Potter has been reintroducing the gardening world to the pleasant pleasure of indoor terrariums, wardian cases, and cloches for nearly 15 years. They have carried on the tradition of those who first crafted terrariums in the 19th century for interior decoration by creating functional and notable designs that pay homage to days past. H.Potter has been dedicated to bringing a variety of high quality and style of terrariums to the market. It is not uncommon to find in their collection of terrariums and cases that have single piece rounded glass or stained glass. Along with awe inspiring designs, H.Potter continues to create pieces that are not only superior in taste but also in how they work with the gardener rather than against.

The design team at H.Potter goes to great lengths to insure that the terrarium actually functions as a small greenhouse. Additionally, you will often find that most of these terrariums come with plastic lining and/or a small door with a stand for easier access to the small garden to make planting and maintenance cleaner, easier, and more successful. H.Potter’s dedication to helping their customers miniature gardens bloom has never stopped at simply shipping the product. Their website and social media tools continue to provide tips to their customers directly from top gardeners around the world. They have not only invested time, money, and heart into their products but they have also used their notable position in the industry to make sure they continue to bring their customers exclusive access to the gardening world’s movers and shakers. They often sponsor articles and events in an effort to make sure all their customers have the tools they need to create the best terrarium.

This dedication over the past 15 years to exceptional style, quality, and community cultivation has not gone unnoticed. Their terrariums have been featured in a variety of media outlets and by famous designers around the world. You will often find H.Potter terrariums adorning the front cover of famous magazines like Real Simple, Southern Living, and in the books of Tvoah Martin.

Recently H.Potter heard from their customers that they have been using their terrariums from the H.Potter collection to compete in a variety of competitions, including fairy garden competitions throughout the United States. They were inspired and thrilled that their designs would be trusted enough to be used in competition. In honor of this H.Potter has recently released a new terrarium, the Terrarium Fairy Garden Display, that is dedicated to showcasing small garden scenes and fairy gardens. This particular piece, is designed to highlight the skill of the small garden scene and fairy garden creator. The top of the terrarium lays flat so that it acts as a perfect window or frame to peer through at the delicate and taxing labor of creating these garden scenes. This piece comes in two pieces and has ample space to plant and create an inspiring scene. The base is metal with a dark grey powder coat finish that complements the scene inside. The glass top, or window, is hinged to the roof and also features a stand in order to allow easy access and more opportunity for creative designs.

To check out this new terrarium and H.Potter’s larger collection, visit http://www.hpotter.com. Here you will find a variety of information on a large selection of terrariums and outdoor d