Layer One Media Expands to Chicago


Chicago, IL (PRWEB) August 06, 2012

Digital agency Layer One Media recently opened the doors to their new 5,000 sq. ft. loft space in Chicagos West Loop neighborhood. Established in Milwaukees Third Ward, the agency has created and developed strategic digital marketing tools, intrepid concepts and user experiences for local and national brands such as Dean & DeLuca, GE Healthcare, Kohler, Sargento, Northwestern Mutual and Subzero.

Layer One Media specializes in providing services and ideation to enhance online involvement and interaction. President Brody Buss, Director of Business Development Ryan Janecek, Creative Director Jason Reimer and Director of Operations Scott Hill lead the charge for the competitive third coast player positioned to remarkably extend and diversify their client outreach.

Layer One Media has dedicated two years planning the expansion, seeking to collaborate with agencies, connect with clients and brands, and to support campaigns that will leverage and increase the companys national presence. The studio has already begun developing relationships with agencies with projects in the pipeline including a high-traffic Facebook app for a major consumer brand.

As a boutique digital shop, in order to grow we need forward thinking partners, clients and opportunities, states Buss. Chicago has great advertising agencies that are those forward thinking partners, but they might not have all the digital resources to deliver and thats where we would like to come in.

Layer One Media prides itself on utilizing non-traditional digital marketing tactics for diverse brands across several industries. The company implores proven communication methods, compelling design and technology to engage users and create memorable online experiences true brand impressions. From audience insights and competitive vulnerabilities they make decisions that are grounded in facts and real opportunities for their clients. Capable of fully integrating and collaboratively executing digital concepts, Layer One Media helps clients execute in a measurable way. Measurement and insights are at the core of what they do without sacrificing big ideas and award-winning creative.

The Chicago market is perfect for a creative, niche, ahead-of-the-curve, digital shop like ours, says Buss. Having access to collaborate with agencies and brands in a bigger market allows us to focus on what we do best. As Layer One Medias President, Buss has led the agency since founding it in 2000. Buss is a forward thinking visionary with an ambitious drive for fulfilling and sustaining business growth. He began his career in digital technology recognizing the importance and demand for a digital-only agency with an eye for design. Using a pragmatic approach and a broad understanding of current and emerging technologies, Buss implements business growth strategies, intuitively recognizes the needs of his clients and strives to help them achieve their objectives by building a team of innovators and technologists around him.

For five years Director of Business Development Ryan Janecek has managed the companys client and partner relationships and has helped Layer One win and maintain some of their key clients including Kohler Company, Dean & DeLuca, GE Healthcare, Sargento and Northwestern Mutual. He has extensive experience in technical and solution-orientated sales as well as a long history managing large accounts for fast growing companies and corporations in the technology sector including Cisco Systems, Inc.

Layer One Medias Creative Director Jason Reimer brings over 15 years of design and creative direction to the company. Hes provided creative branding and strategies on active lifestyle brands including Trek Bicycles and Nike Cycling. Reimer joined the company over a year ago and has cultivated Layer Ones team of user experience planners and visual designers to create compelling, branded digital experiences for their clients.

Director of Operations Scott Hill has been with Layer One Media for over two years in charge of production, process, quality and finance. With nearly two decades of management experience in technology and new media, Scott has a unique understanding of management and production strategy in progressive, ever-changing industries. Aside from leading the producer team and attracting top talent to the agency, Scott also leverages his business experience to help deliver strategy and digital tactics for key clients.

*****

Founded in 2000, Layer One Media is a digital creative agency with offices in Milwaukee and Chicago. Their accomplished digital team redefines their clients marketing trajectory using proven strategies, user-centered design and innovative technologies to activate and build meaningful connections with consumers and business-to-business audiences for clients such as Kohler, GE Healthcare, Northwestern Mutual, Sargento and Dean & DeLuca. The company applies sophisticated intelligence to align with clients goals helping them understand their obstacles, reveal opportunities, connect with new markets and increase their business.

Layer One Media, Advancing Brands Online.







iModules Software holds Sixth Annual Sizzler User Conference

Overland Park, Kansas (PRWEB) August 04, 2012

iModules Software, the leading provider of online engagement software for educational institutions, held its annual Sizzler User Conference from July 22-25, 2012 in Kansas City, Missouri with a record attendance of more than 400 clients. The conference provided a venue for peer networking and product education for iModules clients from around the world and celebrated a new strategic relationship between iModules and LinkedIn

Response Mine Interactive Promotes Key Executive to Lead Digital Services Team

Atlanta, GA (PRWEB) August 02, 2012

Response Mine Interactive (RMI), a digital marketing agency founded on direct response principles focused holistically on driving category leading ROI for brands, announces the promotion of Ryan Woolley as Senior Vice President of Digital Services. The appointment aligns with Woolleys deep routed experience within the interactive marketing space and solidifies the firms plan for strategic growth in 2012. Recently named an Inc. 5000 fastest growing company, RMI is poised to continue its influence in direct response marketing, strategy and online media.

Ryan continually exceeds performance goals in serving clients. I dont know if its the Midwestern fortitude or just his own zen-like calm, but he has innate leadership skills and a deep commitment to engendering success in others- clients and employees alike, explains Ken Robbins, founder and president of RMI.

Depth and Breadth Added to Digital Services Team

Woolleys promotion comes after years of relentless focus and dedication to producing exemplary results for RMIs clients and the agency itself. In his new role, he will be tasked with leading the Systems Design & Operations of the Digital Services Division. Woolley will maintain P&L ownership of the Digital Services Division, focus on new business development and serve as a strategic resource for RMI staff and clients alike.

Before leading the Digital Services Team, Woolley served as Vice President, Group Director of Client Services where he was tasked with providing strategic marketing insight to RMI’s rapidly growing number of interactive marketing clients while maximizing profits and revenue growth for both clients and the agency. Due in part to his dedication and relentless focus on strategic growth, Woolley was promoted to Senior Vice President of Digital Services.

With more than 11 years of interactive marketing experience, Ryan has managed strategy and relationships for many RMI clients including Staples, Rooms To Go, Travelzoo, and Carters/OshKosh BGosh. Ryan was a featured speaker at the 2010 Direct Marketing Associations Annual Conference on Advanced Link Building.

Prior to joining RMI, Ryan served as vice president of interactive marketing for Anderson Communications, an integrated marketing agency in Savannah, Ga., and Hilton Head Island, S.C. There he launched the agencys paid search and search engine optimization services. Ryan graduated Summa Cum Laude from Kent State University with a bachelors degree in computer information systems.

RMI offers an innovative marketing strategy that redefines the mission of its clients marketing function to achieve the greatest ROI. Its customer acquisition program owns and builds online properties in key consumer-facing markets. By attracting specific audiences to these properties, RMI converts them into customers for clients at no risk. Its digital services division drives sales conversion by employing direct response strategies such as paid search, local search and SEO to acquire new customers and achieve online category domination.

About Response Mine Interactive

Response Mine Interactive (RMI) is a digital marketing services firm grounded in direct response principles to help its clients achieve online category domination. Dedicated to ROI driven efficiencies, RMI has generated billions of dollars in revenue for leading brands in the ecommerce, seniors, healthcare, retail, travel and home services markets. For more information, visit http://www.responsemine.com or call 404-233-0370 x318.







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Survey Details the Keys for Successful SharePoint Adoption

Rockville, MD (PRWEB) August 01, 2012

Portal Solutions announced today the results of an AIIM Industry Watch report they co-sponsored titled, The SharePoint Puzzle Adding the missing pieces. With responses from 551 organizations, the report identified a lack of internal expertise, lack of strategic plans and resistance from users with respect to contributing and collaborating as the top three most prevalent business issues associated with Microsoft SharePoint. Most organizations are planning to increase or maintain the level of SharePoint spend on internal development, integration with other repositories, training, and third-party add-ons, over the next 12 months.

The study found that only half (51%) of organizations have achieved adoption rates of 75% or more (users using SharePoint at least once per week). With this low usage, it is clear that SharePoint is not being used to its potential.

One major issue is its lack of integration with other systems. 44% of respondents are using other Enterprise Content Management and Document Management systems alongside SharePoint. Whatever the reason for having multiple systems (and many are detailed in the report), these organizations will not likely abandon their investment in those technologies, making seamless integration with other systems critical to wider adoption.

Another key to successful roll-out is an effective planning process that includes a communication strategy to engage users. Governance is the most frequently cited technical issue while lack of expertise on getting the most out of SharePoint and lack of a strategic plan are the most frequently cited business issues.

Finally, there was a consensus around the functional gaps of SharePoint with mobile, search, workflow, and social being cited as the most disappointing gaps. To meet these shortfalls over half (54%) are using or plan to use third party add-ons.

Portal Solutions works with customers to overcome these challenges with a deployment methodology that emphasizes upfront strategic planning and providing technical expertise with the Microsoft SharePoint platform and overall ecosystem to address back-office integration and appropriate use of third-party applications, said Portal Solutions CEO, Daniel Cohen-Dumani. Based on our customer experience, the results were a reaffirmation of our approach to deploying SharePoint solutions with the ultimate goal being enthusiastic user adoption.

The research was underwritten by Adlib, Axceler, EMC, Kofax, Knowledge Lake, IBM, Igloo Software, OpenText, Portal Solutions and QorusDocs.

Portal Solutions will include additional insight on these findings and implications for organizations in a webinar this fall.

About Portal Solutions

Portal Solutions helps organizations share what they know and find what they need by connecting people, data, and content. The company focuses on what drives user adoption to create solutions that people love to use. For over 10 years, Portal Solutions has implemented SharePoint-based solutions across a wide variety of industries and user environments. Our services span the project lifecycle to include Advisory Services, User Experience Services, and Implementation Services. http://www.portalsolutions.net







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EcoloCap Signs Agreement with GFE Biofuels S.A. (GFE) to Operate and Distribute in Central America. GFE Orders the First NPU-60 and Additive.


Barrington, IL. (PRWEB) August 01, 2012

July 31, 2012, EcoloCap Solutions Inc. (OTCBB-ECOS) is pleased to announce that it has signed a distribution/operation agreement with GFE Bio Fuels S.A a company organized under the laws of Costa Rica and having its principal office at Liberia, Guanacaste to operate and distribute ECOS diesel/water emulsion (M-Fuel) production equipment (NPUs) as well as EcoloCaps proprietary additive, to initially cover certain countries of Central America, and then extend to other areas based on minimum target achievement.

The NPU-60 has a production capacity of 60 metric tons of M-Fuel/day (18,000 gallons) and represents a purchase price of some $ 850,000. The NPU-60 consumes $ 4500 a day of additive when in full production. The GFE purchase order of the NPU-60 includes a two months supply of additive.

States Michael Siegel, President and CEO of EcoloCap: This agreement will open the Central American market in a very short time frame. Independent tests demonstrate that our M-Fuel technology will reduce the consumption of diesel and other heavy oil by up to 30% and further reduce particulate emissions by over 90%, and NOx by 60%. Costa Rica being a very environmentally conscious country and at the same time dependent on HFO and Diesel for power generation, M-Fuel represents the answer to drastically reduce harmful emissions and cost of fuel. This contract represents over $ 7,500,000 in revenue for EcoloCap over the 12 month following the signature of this contract.

Joseph Black President and CEO of GFE Biofuels S.A, Costa Rica states: We at GFE Biofuels S.A (GFE) are pleased to announce the signing of an Exclusive Purchase and Distribution Agreement with EcoloCap Solutions Inc., encompassing all EcoloCap products and technology. The exclusive territories include Costa Rica, Nicaragua, and Panama as well as some specifically targeted customers in other countries. GFE has big plans for this product once the commissioning of the first NPU-60 and field testing have been successfully completed in Costa Rica with a target date of the end of 2012.

GFEs team has conducted extensive market studies and created a network of customer bases in Central and Latin America, Canada, and the Bahamas. GFE is opening discussions with our partners and client base in these regions to prepare them for the use of this new technology.

The M-Fuel Product Model offering is a no brainer providing low cost solutions to a huge problem every country on this planet is faced with:

New Reed Construction Data Service Provides Free Project Leads to Construction Contractors


Norcross, GA (PRWEB) July 31, 2012

Reed Construction Data, a leading provider of construction information, market intelligence and marketing solutions, announces the release of Local Bid Alerts, a new project alert service that connects contractors and other construction professionals to local projects coming up for bid. Local Bid Alerts offers its customers high quality leads completely free of charge and with no subscription or obligation of any kind.

Local Bid Alerts gives contractors who havent yet tried a lead service, and those who have tried other services, a risk-free, cost-free way to see the outstanding value and quality of our project leads, stated Iain Melville, CEO, Reed Construction Data. Our new service delivers active, first-rate leads not just static samples to give our customers a more complete view of construction activity in their area and open new opportunities for them to find projects they might otherwise miss.

Leveraging projects and contracts from Reed Construction Datas powerful database, Local Bid Alerts introduces contractors to jobs that can help drive success and growth. The service delivers not only project leads, but also details such as contact information and all available plans and specifications. Contractors can reduce time spent researching and focus on jobs with the most potential for profit.

With the Local Bid Alerts package, contractors receive:


Free weekly email alerts, with accurate and exact information about construction projects bidding in their area

Free access to summary-level information for thousands of projects from Reed Construction Datas industry-leading project database

Free exclusive content on cost estimating and construction management content from RSMeans, the most used and most quoted name in construction

Local Bid Alerts automatically delivers new project leads to the contractors inbox on a weekly basis. Once received, the contractor owns the lead and can follow it through all building stages for added value through the duration of the project the lead never disappears. There are no hidden charges, no gimmicks and no surprises.

Local Bid Alerts is an exceptional opportunity for contractors of all specialties to find and bid on projects in their area, stated Iain Melville. We are excited to offer this free new service to give construction professionals the ability to win more jobs and gain an advantage over their competition.

To learn more about Local Bid Alerts, go to http://www.reedconstructiondata.com/mkt/bid-alerts.

About Reed Construction Data

Reed Construction Data, a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information. Reed Construction Datas diverse portfolio of innovative products and services includes national, regional and local construction data, building product information, construction cost data, advertising channels and market intelligence solutions for construction industry professionals in the United States and Canada. For more information, please go to http://www.reedconstructiondata.com.







DIA and HBA Celebrate New Collaboration with Launch of Womens Leadership Project


Horsham, PA (PRWEB) July 31, 2012

DIA and the Healthcare Businesswomens Association (HBA) today announced a new collaboration to advance the careers of women involved in the regulatory, medical, legal and compliance functions of healthcare. The associations will embark on a multi-year initiative called the DIA/HBA Leadership Project, which was launched in June at the 2012 DIA Annual Meeting in Philadelphia.

A steering committee of senior-level women representing pharmaceutical biotech and medical device companies will lead this unique initiative. The steering committee will develop a plan for:

Tonara Raises $4 Million Series A Investment to Transform the Way Musicians Read, Play and Interact with Music


New York (PRWEB) July 31, 2012

Tonara, creator of the first interactive sheet music app that listens to you, today announced $ 4 Million in Series A funding led by Carmel Ventures, with follow-on investment from existing seed investors including Index Ventures, Lool Ventures, Eilon Tirosh, Rami Lipman and other prominent angel participants. The funding will enable Tonara to invest in ongoing technology innovation, secure additional partnerships with sheet music publishers, and pursue strategic marketing initiatives.

The Tonara app enriches the music practicing experience by understanding the music being played and correlating it interactively with scores. Musicians can view their exact position in a score, focus on playing without the distraction of turning pages and receive real-time tempo feedback on their performance. Beginners and professionals alike enjoy the app, as it follows a musicians position in the score, even if the user changes tempo, goes out of key or makes a mistake.

Each week, Tonara will introduce a new selection of songs from Hal Leonards vast score collection, which features music from todays most popular artists under the Universal, Sony and EMI labels. During this rollout, users will gain access to hit songs of all genres and performance levels by artists such as Adele, Usher and the Beatles in full cooperation with Hal Leonards digital rights management system.

We started Tonara with the idea that the way people learn, practice and play music will change considerably with the rise of tablet technologies and new music distribution channels, said Yair Lavi, CEO and Founder of Tonara. This round of funding, along with the Hal Leonard partnership, supports our vision and firmly positions us as the leading provider of interactive digital sheet music. We enable musicians of all experience levels to have a fun and interactive experience while playing their favorite songs.

Added Lavi, Were thrilled to partner with Carmel Ventures as the lead investor in this funding round. Today, we took another strong step forward on our mission to transform the entire music-playing experience. Strengthened by our new and existing investors and partners were ready to scale our offering worldwide.

Rina Shainski, General Partner of Carmel Ventures and recent edition to Tonaras board added, Tonaras disruptive technology was designed to transform the music-learning and practicing experience for amateur and professional musicians while bringing intelligent interactivity and social sharing to the music-playing community. Tonara is generating excitement in the broad music ecosystem and were delighted to support the company in fulfilling its vision.

Tonaras music store currently features a wide selection of music and includes pieces for piano, violin, cello, flute and voice, with plans to support additional instruments as its user base grows. Tonara is currently available as an iPad App on Apples AppStore. Users can access a selection of music scores free of charge, and purchase additional scores for $ 0.99 to $ 2.99 directly within the app.

About Tonara

Launched in 2011, Tonara is the worlds first interactive sheet music application that listens to musicians and helps them learn, rehearse, and perform. The companys vision is to turn music playing into a fun and interactive experience. Using exclusive patent-pending polyphonic score-following technology, the Tonara app shows musicians their position on the score, automatically turns the pages at exactly the right moment, and provides real-time feedback on their performance. For more information, please visit http://www.tonara.com and follow us @tonara_app.

About Hal Leonard Corporation

Founded in 1947, Hal Leonard Corporation http://www.halleonard.com is the worlds largest music print publisher and digital content provider, producing songbooks, sheet music, educational publications, reference books, DVDs, tech products, magazines, eBooks, digital sheet music, apps and more. In its more than 200,000 available publications and products, the company represents many of the worlds best known and most respected publishers, artists, songwriters and arrangers. Hal Leonard is headquartered in Milwaukee, WI and also has domestic offices in Winona, MN; New York; and Nashville; and offices abroad in Australia, Belgium, China, France, Germany, Holland, Italy, Switzerland and the United Kingdom.

About Carmel Ventures

With over $ 600 million currently under management, several successful exits, and a growing portfolio of promising start-ups, Carmel is among Israels top-tier venture capital funds. Carmels investments are focused primarily on early stage companies in the fields of Software, Internet, Digital Media, Communications, Semiconductors, and Consumer Electronics. Founded in 2000 by pioneers and leaders of the Israeli high tech industry, Carmel provides significant capital and active, hands-on support through the growth cycle of its portfolio companies and is recognized as a true company-building fund in Israel. Carmel, headquartered in Herzliya, Israel enjoys a worldwide network of industry, strategic and investment resources. Carmel is an affiliate of the Viola Group, the largest technology focused Private Equity group in Israel with $ 2B under management. For more information, please visit http://www.carmelventures.com.







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AIMG Announces Opportunity for 100 Small Businesses to Learn Power of Website Analytics


Charlotte, NC (PRWEB) July 31, 2012

Web development and internet marketing firm AIMG is offering 100 small businesses an opportunity to work one-on-one with a web consultant to learn how to interpret their companys website traffic. This $ 99 special program, which is available only through August 31st, 2012, includes professional implementation of Google Analytics, coding of quantifiable site goals, and a one-hour web analytics consultation with an AIMG web specialist after 30 days of aggregating results. What makes this offer unique is the satisfaction guarantee, promising a full refund if you feel you havent gained insight into your website traffic.

Our work with small businesses in virtually every industry since 1994 has allowed us to understand and address their specific needs and challenges in an online environment, said Joe DeMicco, CEO & Founder of AIMG. Many small business owners simply dont know how to properly install or interpret website analytics. Even if they already have analytics installed, they dont know how to establish goals or track things like seasonal behavior or customer trends. They simply have never been shown how to turn statistical website information into actionable insight. We know how this valuable information can be used to improve a wide variety of online results like generating leads, expanding brand reach, getting more customers into their bricks-and-mortar establishment, or increasing online sales or requests for quote, for example. The key is to know what to track, how to interpret it, and then to use the information to implement changes or initiatives that will support your online goals. The proper use of analytics can not only improve online conversion but also save business owners money when the information is used to plan spending properly and avoid wasting investments on the wrong initiatives. Were confident every small business owner we work with will be pleased with the knowledge our program offers. They will begin to understand how to use the information to develop efficiencies and to capture previously missed opportunities.

AIMGs special $ 99 web analytics program is designed to empower the small business owner with a way to easily gather decision-making intelligence, including the ability to:

1.

TripShock.com Welcomes New Gulf Coast Market Manager Todd Belcher


Panama City Beach (PRWEB) July 31, 2012

Online travel website TripShock.com welcomed a new member to their marketing team on Monday as the company prepares to expand its product offerings in 2013. Former Bookit.com Call Center Manager Todd Belcher will join the company and assist with acquiring new partnerships with Gulf Coast properties from Panama City Beach to New Orleans. Todd’s experience and relationships in the local travel industry will help TripShock increase its market share in a very competitive destination. The company is also proud to announce that it has planned to double their reservation staff going into 2013.

“2012 has proved to be an excellent year for us,” says Greg Fisher, Vice President of TripShock.com. “We are seeing significant increases in bookings from last year thanks to several new strategic partners. Adding lodging to the website has opened up several new doors for us.”

TripShock.com has also recently announced the launch of their new website in January of 2013.

About TripShock!

TripShock!