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How to Make an Email List with More Success than Imaginable Topic of DigitalMarketer.com Article

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Austin, TX (PRWEB) June 18, 2012

Marketers have a bunch of places to go to find out how to make an email list, but none of them detail the conversion rate-boosting factors that make the lists appealing. The latest article from DigitalMarketer.com said that theres no magic formula that can increase email lists, but there are ways to increase opt-ins without having to increase web traffic.

Double Your List: How to Double Your Subscribers without Doubling Your Traffic is the latest Special Report being offered by Digital Marketer, the industry-leading company providing online businesses information on improving their marketing efforts. Double Your List is a must-have training course, said the article.

Whether businesses need ways to increase their list numbers or they need to start from scratch, the Special Report from Digital Marketer will show them the procedural steps. It makes the obvious connections between list members, online sales, and company profits. The article said a bigger list equals a bigger bottom line; its that simple.

Businesses know that staying on top of marketing and outreach trends is vital to their survival in todays dynamic online world. The online article said that finding out how to create a mailing list will give companies a wonderful source of business income. Capturing as many subscribers as possible is what makes the difference.

Digital Marketer has boiled down the hundreds of ways theyve found to boost conversion rates into a 15-page digitally-downloaded e-book. The ten best practices are shared in Double Your List and each one guarantees a better conversion rate, said the article.

The Special Report also takes care to advise marketers on the mistakes that could cost them dearly. Having a guide to explain the process of building an email list is super valuable, said the article.

Digital Marketer releases Special Reports to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports like this one, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

The online article said that as marketers search for improved email list and subscriber numbers, the Internet marketing world is passing them by. Instead of spending time looking for miracles, businesses can now turn to Digital Marketer for their expertise and authority. The Double Your List Special Report will show people how to make an email list that will promise business improvement, said the article.







Zvi Or-Bach, CEO of MonolithIC 3D Inc., Selected as Top Embedded Innovator Silicon by Embedded Computing Design Magazine

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San Jose, CA (PRWEB) June 13, 2012

Embedded Computing Design announced that MonolithIC 3D Inc.s Founder and CEO, Zvi Or-Bach, has been selected as 2012 Top Embedded Innovator for “breakthrough techniques that enable the fabrication of 3D semiconductor device using conventional fabrication equipment”. The award was announced in the magazines June edition. MonolithIC 3D Inc. was previously chosen as a Finalist of the Best of Semicon West 2011 in recognition of its financial impact on the industry, engineering or scientific achievement, and/or societal impact. Zvi Or-Bach contributed to the invention of the first structured ASIC architecture, the first single via programmable array, and the first laser-based system for one-day gate array customization, was noted in the article.

We are very pleased with the magazine choice of the monolithic 3D for the top innovation in the Silicon category. As dimensional scaling is now at the pivotal point of escalating costs and on chip interconnect delays, there is clear need for innovation, says Or-Bach. We believe that the emerging trend of 3D IC technology and more so the development of monolithic 3D technology will augment dimensional scaling in maintaining and accelerating the historical trend of improvements of electronic products.

MonolithIC 3D has innovated practical technologies to process multiple tiers of circuits with vertical connectivity comparable to horizontal connectivity. The technology utilizes thin layers (

In the next 10 years we expect to see rapid growth in wireless communication, especially in the Internet of Things, says Or-Bach. Some applications will become mission-critical, such as autonomously driven vehicles and accident-avoidance systems. 3D ICs will offer a new architectural paradigm, such as ultra-low-power systems and ultra-high integration, for embedded computing designs.

Zvi has been innovating and creating value for decades, and has stepped it up to another level with his breakthrough contributions to the semiconductor industry through MonolithIC 3D Inc., said Brian Cronquist, VP of Technology & IP at MonolithIC 3D Inc. The monolithic 3D breakthroughs have been applied to memory, such as DRAM and NVRAM, as well as to optoelectronics and eDRAM monolithically integrated with high speed logic.

Zvi Or-Bach is a well-known serial entrepreneur. He founded eASIC in 1999 and served as the company’s CEO for six years. eASIC was funded by leading investors Vinod Khosla and KPCB in three successive rounds. Or-Bach also founded Chip Express in 1989 (recently acquired by Gigoptix) and served as the company’s President and CEO for almost 10 years, bringing the company to $ 40M revenue and to an industry recognition for three consecutive years as a high-tech Fast 50 Company that served over 1000 ASIC designs, including many one-day prototypes and one-week production delivery. In 2009 he founded and incorporated MonolithIC 3D Inc., a company that developed and patented a technology breakthrough for practical monolithic 3D-ICs.

About MonolithIC 3D Inc.

MonolithIC 3D Inc. has more than 50 issued and pending patents on the technology, design and architecture of monolithic 3D-ICs. The company has pioneered single crystal silicon based monolithic 3D-ICs for logic, memory and optoelectronic applications. Its business model involves licensing technology to existing semiconductor manufacturers. Further information about MonolithIC 3D Inc., including detailed technical information, can be found at its website http://www.monolithic3d.com.







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NewSchool of Architecture and Design Team Wins First Place at International Competition

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San Diego (PRWEB) May 11, 2012

A NewSchool of Architecture and Design (NSAD) team won the MCM Group Mock Firms International Skyscraper Award, the highest honor in the international 2012 Mock Firms Competition collegiate division held in Chicago May 34. The undergraduate team, which also won the titles of Top Sustainable Mock Firm and Top Architecture Mock Firm, was among six finalist teams in the competitions college division, formally called the International Skyscraper division. The finalists also included a second NSAD team composed of graduate students.

The fourth annual Mock Firms Competition was held by Chicago Architecture Today, an LLC online publication reporting on architecture in Chicago and beyond. The winning team members, who named their mock firm Capsule Architecture Lab, are all undergraduate students in NSADs Bachelor of Architecture program: Monika Banakaite, Wilfred Briones, Brandon Nash, Lam Thanh Nguyen and Carlos Sandoval. The groups NSAD faculty mentor was Raul Diaz, an associate with Roesling Nakamura Terada Architects. As the overall winner of the competition, the student team receives a $ 1,000 prize sponsored by the MCM Group International, an award-winning studio of planners and architects that has developed more than 2,000 projects around the world. Their primary practice areas include sustainable design, leisure and tourism and cultural and heritage projects.

The other NSAD finalist team, SALT (Sustainable: Architecture: Landscape: Technology), was made up of graduate students in the Master of Architecture program: Ann Capinguian, Kevin Colbert, Daniel Kwak and Rodrigo Villalon. The groups NSAD faculty mentor was Daniela Deutsch of the architecture firm exitecture.

We are proud of our two student teams that demonstrated as finalists the quality and professionalism that we encourage in all our students, said NSAD President Steve Altman. At NSAD we have made global experience part of our mission. This competition, with its focus on a hypothetical project in China, was an opportunity for our students to show how they can successfully apply their technical and creative backgrounds at an international level.

The competition, which includes a separate category for secondary school students, provides students with practice in creating and participating in a simulated architectural design firm in preparation for the work environment. Other finalist teams at the collegiate level were from Cornell University, Drexel University, Higher Technical School of Architecture (Spain), and the University of Wisconsin-Milwaukee. NSAD was the only school in this years college competition with more than one team represented in the finals.

For the competition, the collegiate teams developed a mock design/build firm and prepared a project proposal for a skyscraper based on the competitions theme of versatility, which was defined as varied building uses and adaptability. The site of the conceptual project was Beijing, China. During the final competition, teams pitched their design concepts directly to some of the industrys leading design/build professionals to receive immediate feedback and critique. The collegiate teams competed in the categories of marketing, construction, organization, engineering, architecture and sustainability, in addition to the top overall mock firm.

About NewSchool of Architecture and Design

NewSchool of Architecture and Design (NSAD), founded in 1980, is located in San Diego, California. NSAD is accredited by the Accrediting Council for Independent Colleges and Schools (ACICS). ACICS is listed as a nationally recognized accrediting agency by the U.S. Department of Education and the Council for Higher Education Accreditation. NSADs Bachelor of Architecture, Master of Architecture and Executive Master of Architecture programs are accredited by the National Architectural Accrediting Board (NAAB). NSAD also offers a pre-professional Bachelor of Arts in Architecture, a Bachelor of Science in Digital Media Arts, a Bachelor of Science in Construction Management, a Bachelor of Landscape Architecture, a Master of Landscape Architecture, a Master of Construction Management and a Master of Science in Architecture. NSAD was ranked among the top 10 undergraduate architecture schools in the western United States, according to the DesignIntelligence report Americas Best Architecture & Design Schools 2012. For more information, visit http://www.NewSchoolArch.edu.

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HealthCompare Wants Health Insurance To Be Educated And Releases Infographics To Help

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(PRWEB) June 12, 2012

HealthCompare, a nationally recognized health insurance comparison site, is releasing new tools in their attempt to help Americans who are in search of health insurance. HealthCompare, who consistently displays concern for consumers, asks visitors that come to their site to ask themselves a series of questions before attempting to find health insurance coverage. These questions are designed to help shoppers decipher what type of coverage is best for them in terms of cost and type of policy.

The questions that HealthCompare encourages consumers to ask themselves are:

What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumers physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

What will the policies being compared offer in terms of maximum out-of-pocket expense?

Will the consumers office visits be covered?

Do any of the policies up for comparison offer maternity?

Is prescription drug coverage an option?

How much will the consumer pay for emergency services and ambulances?

Will the current primary physician and local hospitals be accepted under any of the policies being considered?

HealthCompare knows how difficult health insurance can be and wants to help consumers make their decisions with the release of these infographics.

Infographics are unique graphics that are growing in popularity across the web are known for utilizing images and colors to help make complex data from scientific reports, demographics, and studies to make them more easily understood by the casual reader. Reports such as the ones used in scientific studies often use jargon and unnecessary language that makes deciphering results difficult for those without the background for these terms. Infographics compress and compile numbers and meanings into aesthetically pleasing arrangements that illustrate rather than tell. They can also functionally layout arguments for debates, complex concepts or any other topic that could otherwise be considered difficult to understand.

These new graphics explain hardships that can effect consumers when it comes to medical coverage. HealthCompare is nationally recognized for caring about patient knowledge and choice. They want consumers to understand as much as possible when it comes to making decisions regarding coverage that suits their needs.

The infographics released in this series are:

How Not To Get An Online Health Insurance Quote – Designed to educate consumers on the right way to get a health insurance quote that is effective

Instant Health Insurance Quotes Made Simple – Designed to explain how to get quotes the consumers can use

Why Instant Health Insurance Isnt A Good Idea – Designed to educate consumers on the dangers of settling for instant health insurance

The Most Effective Individual Health Quote Does This – Designed to illustrate the most effective ways consumers can get an individual quote

COBRA: Not The Only Option For The Unemployed – Designed to show shoppers how they can get health insurance if they are unemployed

Other infographics can be found here.

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country’s diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit http://healthcompare.org/ or call 888.748.5152.







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FX Design Group Tapped Again as Finalist for PROMAX BDA Set Design Awards

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Ocoee, FL (PRWEB) June 07, 2012

PromaxBDA, an international association of design and marketing professionals in the entertainment industry, hosts the PromaxBDA Local Awards to celebrate best practices in promotion, marketing and design at local television news affiliates across the U.S. Local Award entries are submitted by news stations or producers of the end product. The Gold, Silver and Bronze award winners will be announced at a ceremony scheduled for June 28, 2012 in Las Vegas at the PromaxBDA Station Summit.

Mack McLaughlin, FXs CEO and Creative Director elaborated on the companys design approach. When we begin the creative process, our team certainly doesnt design for the sole purpose of winning an award. Continues McLaughlin, We design for the clients success and their goals – connecting with their viewers and strengthening their brand. But being acknowledged for design excellence is icing on the cake and we appreciate the recognition.

The two nominated FX finalists share several overall design features including: contemporary, vibrant, light-driven backgrounds; multi-screen monitor arrays; multiple presentation venues and flexibility for different camera shots. And they each had their own unique project goals and objectives.

For KPIX the goals were to create a dynamic environment with maximum flexibility, many shooting positions and upgraded technology. Also, to showcase the CBS O&O graphic look with video and light-driven elements that reflect the Bay Areas tri-city market. FX collaborated with KPIX to create a versatile, vibrant look with three zero-bezel video walls that serve as video canvases to interact with a story.

The dynamic Anchor Wall can feature anything from live shots to moving graphics. The two smaller walls in the Multi-Purpose and Traffic areas are on rolling carts for ultimate flexibility. The wraparound, self-illuminating environment offers numerous shot positions. The finishes and shapes embrace the CBS O&O look: frosted Plexiglas, metal mesh, brushed pewter and variegated shades of blue. The C-shaped columns echo the shape of the CBS eye and graphic montages of local scenic icons reflect the tri-city market. The set, targeted to KPIXs core audience of Adults 25-54 has been extremely well-received by viewers. For photos and video visit http://fxgroup.tv/portfolio/kpix-tv/

For KJRH the goals were to create a warm, versatile news environment that better exploits depth of field on a restricted budget. FX designers focused on redesigning the set layout and the existing weather area to improve functionality. FX worked with KJRH to combine new components with scenic updates of existing ones, including colorful backlit elements, modern finishes, and a high-tech video wall.

The redesigned weather center allows three meteorologists to face outward and converse on camera during Tulsa’s severe weather. The backlit backdrop features frames of frosted Plexiglas to enhance the illusion of depth in HD. The anchor desk is angled asymmetrically into a studio corner, creating deeper camera angles and a relationship shot to Weather. A rolling cart with a 2×2 stack of Ultrathin Bezel LCD tiles provides an alternate anchor backdrop and a focal point for reporter stand-ups. The design for the NBC affiliate targeted its 2554 demographic and has been well received by younger viewers who laud its fresh design approach. For photos and video visit http://fxgroup.tv/portfolio/kjrh-tv/

Giant Octopus, FXs motion design and animation division, and past PromaxBDA winners, also received a bid in this years awards. Two of Giant Octopus motion designs were chosen as finalists in two different categories. WABC-TV was chosen for Image Promotion while KXAN-TV was selected for the News Package category.

In advance of the announcement of the winners, a team from FX will be attending and exhibiting at the Station Summit the second year of an annual event that focuses on local television news affiliates. The 2012 PromaxBDA Station Summit is a four-day conference where networks, station groups, syndicators and local broadcasters discuss and debate the issues, trends and emerging business opportunities driving success in local television.

About FX Design Group

FX is an multi award-winning design company delivering projects worldwide for the entertainment and television industries. Headquartered in the Orlando area, FX provides a complete complement of set design, fabrication and installation services, motion graphic design, animation and branding, as well as lighting design and lighting gear sales, all under one roof. This one-stop-service approach provides FX clients with cost savings and logistics efficiencies all focused on maximizing clients aesthetics, budget and time challenges. To learn more about FX Design Group please see us at http://www.fxgroup.tv







Space Exploration and Higher Education Will Both Benefit from New Partnership with NASA, Triad Semiconductor, Mentor Graphics and HBCU Communities

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Winston-Salem, NC (PRWEB) June 15, 2012

An Agency-wide effort, the NASA Science and Technology Institute for Minority Institutions, or NSTI-MI, is a three-year competitive program designed to enhance the science, technology, engineering and math capabilities of HBCU students. The unique nature of Goddard’s arrangement is that it also involves a partnership with two private commercial companies.

Goddard, Alabama A&M University, Tuskegee University, along with Mentor Graphics in Wilsonville, Ore and Triad Semiconductor of Winston-Salem, N.C., have entered into a collaboration that will have university professors knowledgeable in microelectronics and computer science working with their students to build a library of electronic designs that can be rapidly and affordably built and used to design electronics for future spacecraft and instrument control.

“One of the challenges in undergraduate education is to have relevant and real design and build projects for students, said Lucy McFadden, Chief for Higher Education at Goddard. With efforts such as this, we have a ready structure to motivate students and give them a real learning environment with an exciting outcome.

Microelectronics design for space missions is demanding. Being able to optimize the size, weight and power of electronics is a mission critical activity for all projects. At the same time, outer space presents a harsh radiation environment requiring electronics to be able to operate under extreme conditions.

“Rapid development of electronics that meet size, weight and power requirements along with radiation-hardening will be critical to NASA’s future exploration efforts” said Lavida Cooper of the Applied Engineering and Technology Directorate at Goddard.

The researchers will utilize a design environment provided by Triad known as ViaDesigner. ViaDesigner is a new electronic design automation tool that enables system-level engineers, who have no previous integrated circuit design experience, to create their own application-specific integrated circuits. ViaDesigner is based on the Mentor Graphics SystemVision

Colortrac, the Leading Innovator in the Field of Wide Format Scanning Technology, Announce the Launch of Their New High Speed SmartLF SC 42 Large Format Production Scanner

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(PRWEB) June 17, 2012

The SmartLF SC 42 wide format scanner has been designed with many new and productive innovations to meet the needs of high volume scanning users in AEC, CAD, GIS and Copyshop or Service Bureaus.

Commenting on the new scanning technology, Peter Brown Colortrac Executive Director said The new SingleSensor digital imaging technology for the SmartLF SC 42 wide format scanners is an important new Colortrac invention. The SingleSensor is a single full width 42 inch array of Contact Imaging Sensors (CIS) that are housed in a robust structure and pre-aligned, giving higher optical quality and improved match between sensors. The full width SingleSensor has 50,400 pixels giving it an optical resolution of 1200dpi and a maximum scanning resolution of 9600dpi. It also uses a bi-directional white LED lighting system that optimises the illumination of the scan object whilst giving an Instant-on response. This lowers power consumption as the lights are only on whilst scanning and eliminates the effects of shaded areas caused by creases or folds in the original documents.

The SmartLF SC 42 is capable of scanning monochrome documents at 13 inches/sec and color at 6 inches/sec. To improve the document feeding capabilities at these increased scanning speeds, it incorporates a new single roller document feed mechanism that holds the document firmly up against the SingleSensor lens. This allows it to handle a variety of document types including creased, fragile or even thin media such as newspaper.

The SmartLF SC 42 is also the first large format scanner to utilise the new SuperSpeed USB 3.0 serial PC interface that provides for data transfer at up to 5Gb/sec this is approximately 10 times the data transfer speed of the current USB2 interface. This reduces the time taken to transfer the image data from the scanner to the host PC – this has always been a restriction on productivity. Tests have indicated a realistic throughput of 273 Arch-E (36 x 48) sized color pages per hour at 200dpi resolution or 171 documents at 400dpi. By using the new SmartWorks EZ Touch software provided with the scanner, easy quality adjustment of the scanned image can be made, making the SmartLF SC 42 large format scanner ideal for those large archival jobs.

Summarizing the capabilities of the new wide format scanner, Peter Brown commented The color space of SingleSensor can be set to sRGB or RAW RGB depending on application. The excellent color accuracy of this scanner and the higher scanning and data transfer speeds using the SuperSpeed USB3 interface contribute to making the SmartLF SC 42 the most productive large format scanner available. It also reinforces Colortracs position as the leading innovator in the field of wide format scanning technology.

See: http://www.colortrac.com

For further information contact:

Rob van Brakel,

Marketing Manager,

Colortrac Limited.

Tel: +44 (0)1480 464618

Email: press(at)colortrac(dot)com

Web: http://www.colortrac.com

About Colortrac

Founded in 1989 and based in St Ives, Cambridgeshire, UK, a region of British excellence in science and technology, Colortrac Ltd is the leading innovator in professional wide format scanners and image acquisition software solutions with many new technically innovative patents created by their Research and Development departments, including the NEW SingleSensor scanning technology.

Colortrac was the first wide format scanner manufacturer to recognize the individual merits of both Charge Coupled Display (CCD), Contact Image Sensor (CIS) and will incorporate the newly introduced SingleSensor technology into some of their new SmartLF scanners. Coupled with a full range of supporting SmartWorks software, they are creating unique customer solutions to simplify scanning problems across the full spectrum of applications. These range from the demanding Graphics Arts market to practical, productive CAD, GIS, EDM and FM technical document scanning.

Colortrac Ltd has offices in Beijing and Suzhou, P.R. China, in Chantilly, Virginia, USA and in Yokohama, Japan and now in Mexico.

Further information about Colortracs products can be found at: http://www.colortrac.com







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Acquity Group New York Adds Jobs, Moves to New Space

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(PRWEB) June 11, 2012

Acquity Group (NYSE MKT: AQ), a leading global Brand eCommerce and digital marketing company, announced today that it has relocated to a permanent space in New York Citys Flatiron District to accommodate a significant rise in employee headcount as more brands enlist the companys cross-channel expertise. New employees have been added in design, information architecture, digital strategy planning and technology to augment its existing staff, which is now four times the size since the beginning of 2012.

This announcement comes on the heels of Acquity Groups first quarter 2012 earnings report the companys first earnings statement since the successful completion of its IPO in April. Among other results, revenue grew by $ 12.8 million to $ 34.5 million, a year-over-year increase of nearly 60 percent.

Revenue gains were driven by organic growth as a result of continued demand for Acquity Groups services. Earlier this year, the company relocated both its San Francisco and Seattle offices to accommodate demand, and recently launched in the Canadian market with a new office in Ottawa.

Our success is built on a commitment to provide the highest quality brand experience solutions for our clients and their customers, said Andrew Walker, Acquity Group Vice President, Atlantic Territory Practice Lead. Our New York office houses a talented group of individuals who are experts in their field. Their grit and commitment to excellence enable us to add distinct value to clients digital presences a key driver of growth for our organization.

Founded in 2001, Acquity Group has been helping brands leverage the Internet to drive sales and enhance customer loyalty for more than a decade through an innovative mix of powerful technology and creative design known as Brand eCommerce. Although Acquity Group opened its first physical office in New York less than a year ago, the company has maintained a strong presence in this market since its inception, supporting a client base of prominent New York Metropolitan and international organizations, including Saks Fifth Avenue, LOreal, MAC, MetLife, Dun & Bradstreet, New York Philharmonic and Six Flags.

The new space, located on 6th Avenue and 19th Street in the Flatiron District, will support Acquity Groups growing workforce and client roster of major business-to-business and retail brands.

About Acquity Group:

Acquity Group is a leading global Brand eCommerce and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build firm customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America and Asia.







MA and Part D Marketing Experts Provide Innovative Strategies for Overcoming a Compressed Schedule for this Falls AEP

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Washington, DC (PRWEB) June 15, 2012

Atlantic Information Services, Inc., publisher of Health Plan Week and Medicare Advantage News, is pleased to announce its June 27 webinar, Medicare Advantage and Part D Marketing for 2013: Innovative Strategies for Overcoming a Compressed Fall Calendar. See webinar details at http://aishealth.com/marketplace/c2a25_062712.

The Annual Election Period for 2012 with its new abbreviated schedule was already very challenging for Medicare Advantage and Part D marketers. And this falls AEP for 2013 will have Election Day in the middle of the compressed schedule, leaving plan sponsors to compete with major political campaigns for advertising space and the attention of beneficiaries.

So what should plans do to avoid getting lost in the noise surrounding the elections? Its not only the message thats important. Its also the media, the events, the technology and the right kinds of arrangements with outside sales agents. Then there is the whole question of getting marketing materials cleared by CMS in a timely manner and adapting to changes in what CMS will review and how it will conduct surveillance this year.

On June 27 two MA and Part D marketing experts from Gorman Health Group will give webinar participants specifics on what to expect and what to do in marketing for this years ultra-challenging AEP. In a lively 60-minute presentation, followed by 30 minutes of responses to questions, the webinar will provide reliable strategic information on key issues, such as:


Why the election year might hurt enrollment, and what big picture strategies could mitigate this impact;
How to evaluate various communication channels for MA and Part D marketing, including new elements to consider when it comes to outreach;
What the key contributors are to the speed and accuracy needed for a streamlined enrollment process;
Emerging best practices nationwide for chasing down sales leads in MA and Part D despite the tighter timeline; and
Critical distribution-channel decisions: crucial tactics, tools and questions that must be asked now.

Visit http://aishealth.com/marketplace/c2a25_062712 for more details and registration information.

About AIS

AIS develops highly targeted news, data and strategies for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. Learn more at http://www.AISHealth.com.







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From Adolescence to Sophistication in Ann Arbor: A Whole House Remodel

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Ann Arbor, MI (PRWEB) May 10, 2012

“From adolescence to sophistication” was the goal expressed by Architectural Resources Ann Arbor client at the beginning of a master-planned, multi-phased whole house remodeling and addition project. Originally designed many years ago by the self-proclaimed ‘recovering architect’ homeowner, the home was in need of updating and attention. The project included a completely remodeled first floor, including a new bedroom wing and ‘Tree House’ sanctuary overlooking a beautiful setting with ponds and natural landscaping. For additional information on the project, visit http://www.arcrestour.com.

This home is the fourth of 10 stellar projects featured on this year’s NARI Tour of Remodeled Homes, an annual event showcasing the best in residential remodeling design and construction. For additional information and to download the tour brochure and annual NARI membership directory, visit http://www.narisemich.org.

Project Background

The homes original 1980s design was steeped in “post modern” architectural folly. In the clients own words, the home needed to grow and mature from adolescence to sophistication to match the homeowners style and attitude. A careful, sensitive design approach and the art of understatement and restraint were utilized to make subtle but significant changes to the existing home, including two modest additions carefully scaled to complement the main home.

To the north a new main floor and fully accessible Master Suite Pavilion wing with a Home Office “Link” connector was added. The Master Suite Pavilion was designed with “long life-loose fit” strategies in mind, recognizing that the homeowners needs will change over time.

The main house family gathering space received an authentic Rumford-style, full masonry fireplace as a stunning focal point, along with new ridge beam and skylights to open up the space visually. The new functional and elegant floating slab stairway to the west of the family gathering space was exquisitely crafted from sustainably harvested Brazilian Cherry.

Although the kitchen maintained its essential layout, it was completely redesigned in a subtle yet effective manner. Major changes included a custom cast concrete topped island and a redesign of the “post modern” inspired window array to open the views of the meadow and ponds to the south. The new elevated “Tree House” sanctuary to the south of the home was an exciting introduction, as it allowed for elevated viewing and a connection to nature with the meadow, gardens and ponds below.

About the Architect: Architectural Resource

Architectural Resource is a nationally recognized, award-winning architectural design firm specializing exclusively in residential design. Architectural Resource is Michigan’s leading green residential remodeling design firm responsible for Michigans first three USGBC LEED Platinum remodels. Experts in Not So Big